USPTO serial 85982875
ADTRICITY
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Jun 23, 2015
- Examiner
- HUGHITT, ELIZABETH
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 800 means the registration was renewed after acceptable combined Section 8 and Section 9 filings. The mark remains registered for another 10-year term with active federal protection. Calendar the next Section 8 and 9 deadline in 10 years and maintain monitoring.
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Owner
Irvine, CA, US
Irvine, CA, US
Irvine, CA, US
IRVINE, CA, US
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Susan M. Natland
Susan M. Natland Baker & Hostetler LLP600 Anton Boulevard Suite 900Costa Mesa, CA 92626-7221United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Facilitate placement criteria for advertisements for others on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, [ including but not limited to, televisions; ] evaluate potential advertising placements for others; [ collection and analysis of quality metric data for others in various professions and fields of business with respect to advertisements placed on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; collection and analysis of data on the quality of advertising placements by website owners and owners of mobile and computer applications; ] provide verification services related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices [, including but not limited to, televisions ]; track and report on advertisements and marketing efforts of others; advertising and marketing consultancy, namely, analysis of the effectiveness of advertising campaigns on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions; providing advertising information via a website and mobile and computer applications | ACTIVE | Jan 12, 2013 |
| 042 | Providing a non-downloadable software platform [ and dashboard accessible via the Internet, telecommunications networks, wireless communication networks, information services networks, data networks and Internet-connected devices, including but not limited to, televisions, mobile phones, smartphones, computing devices, handheld mobile electronic devices, tablet computers and personal digital assistants (PDAs) ] that tracks and reports on advertisements and marketing efforts of others, and that provides analytics, optimization strategies, verification [ and quality metrics ] related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices [, including but not limited to, televisions ]; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate potential advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, optimization strategies, verification and quality metrics related to advertising placements on the Internet, on websites, in mobile and computer applications, and on Internet-connected devices, including but not limited to, televisions | ACTIVE | Jan 12, 2013 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Vindico LLC
- Other trademarks owned by Vindico LLC
- Other trademarks owned by Vindico LLC
- Other trademarks owned by VIANT TECHNOLOGY LLC
- Other trademarks in Class 035
- Other trademarks in Class 042
- Similar marks named ADTRICITY
- Recently changed USPTO trademarks
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Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Mar 14, 2026 | NA89 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED | — |
| Mar 14, 2026 | RNL1 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) | The trademark registration was renewed for another 10-year term after acceptable maintenance filings. RNL1, RNL2, and RNL3 indicate which renewal cycle (first, second, or third 10-year term) was recorded. The registration remains active. |
| Mar 14, 2026 | 89AG | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED | The USPTO accepted your combined Section 8 declaration and Section 9 renewal application. The registration is renewed for another 10-year term. The next combined maintenance filing will be due at the following 10-year anniversary. |
| Mar 14, 2026 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Dec 22, 2025 | E89R | TEAS SECTION 8 & 9 RECEIVED | — |
| Jun 23, 2024 | REM2 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED | — |
| Jun 14, 2022 | NA85 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED | — |
| Jun 14, 2022 | C15A | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. | — |
| Jun 10, 2022 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Dec 22, 2021 | E815 | TEAS SECTION 8 & 15 RECEIVED | — |
| Oct 26, 2021 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Oct 26, 2021 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Oct 26, 2021 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Oct 26, 2021 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Oct 26, 2021 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Jun 23, 2020 | REM1 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED | — |
| Nov 6, 2019 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Mar 8, 2017 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Mar 1, 2017 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Jun 23, 2015 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| May 20, 2015 | SUNA | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED | — |
| May 19, 2015 | CNPR | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | — |
| May 19, 2015 | MPMK | NOTICE OF PSEUDO MARK E-MAILED | — |
| May 18, 2015 | SUPC | STATEMENT OF USE PROCESSING COMPLETE | — |
| May 18, 2015 | DPCC | DIVISIONAL PROCESSING COMPLETE | — |
| May 12, 2015 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| May 11, 2015 | IUAF | USE AMENDMENT FILED | — |
| May 11, 2015 | DRRR | DIVISIONAL REQUEST RECEIVED | — |
| May 11, 2015 | ERTD | TEAS REQUEST TO DIVIDE RECEIVED | — |
| May 11, 2015 | EISU | TEAS STATEMENT OF USE RECEIVED | The applicant filed a Statement of Use with specimens showing the mark in actual commerce. The USPTO will review the filing for compliance. If accepted, the mark can proceed to registration; if deficient, the USPTO may issue a requirement or office action. |
| Jan 15, 2015 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Jan 14, 2015 | EX2G | SOU EXTENSION 2 GRANTED | — |
| Jan 12, 2015 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| Nov 19, 2014 | EXT2 | SOU EXTENSION 2 FILED | — |
| Nov 19, 2014 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| May 17, 2014 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| May 15, 2014 | EX1G | SOU EXTENSION 1 GRANTED | — |
| May 15, 2014 | EXT1 | SOU EXTENSION 1 FILED | — |
| May 15, 2014 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Jan 23, 2014 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jan 23, 2014 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Nov 19, 2013 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Sep 24, 2013 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Sep 24, 2013 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Sep 11, 2013 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Sep 4, 2013 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Aug 14, 2013 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Aug 12, 2013 | DOCK | ASSIGNED TO EXAMINER | — |
| May 3, 2013 | MPMK | NOTICE OF PSEUDO MARK E-MAILED | — |
| May 2, 2013 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Apr 29, 2013 | NWAP | NEW APPLICATION ENTERED | — |