Iconic registrations
Billion-dollar trademarks on the US register
A curated tour of flagship Principal Register registrations for twenty of the world’s most recognized brands. Each card shows live facts from the published USPTO record — registration date, registration number, owner, status, and goods — and links to the full serial page.
20 brands · live USPTO records
Coca-ColaCOCA-COLARegisteredSerial 70022406Reg. 0022406Registered Jan 31, 1893Filed May 14, 1892Owner: Coca Cola Company, TheClass 045 · first use Jun 28, 1887
[ NUTRIENT OR ] TONIC BEVERAGES
The historic Spencerian-script COCA-COLA word mark — among the oldest continuously renewed soft-drink registrations on the Principal Register.
Open live recordAppleAPPLERegisteredSerial 73120444Reg. 1078312Registered Nov 29, 1977Filed Mar 25, 1977Owner: APPLE COMPUTER, INC.Class 009
COMPUTERS; [ AND COMPUTER PROGRAMS RECORDED ON PAPER AND TAPE ] (( * COMPUTER PROGRAMS, NAMELY, COMPUTER OPERATING SOFTWARE, COMPUTER SOFTW…
The APPLE house word mark for computers and software, still live decades after the Cupertino company’s early federal filings.
Open live recordGoogleGOOGLERegisteredSerial 75978469Reg. 2806075Registered Jan 20, 2004Filed Sep 16, 1999Owner: Google Inc.Class 038
Providing electronic mail and workgroup communications services over computer networks; providing multiple user access to proprietary colle…
An early GOOGLE word-mark registration that still points to Alphabet’s search-era brand on the federal register.
Open live recordMicrosoftMICROSOFTRegisteredSerial 73373992Reg. 1256083Registered Nov 1, 1983Filed Jul 12, 1982Owner: Microsoft CorporationClass 016
Computer Hardware and Software Manuals; Newsletter Featuring Information About Computer Hardware and Software and General Information Relat…
A classic MICROSOFT word-mark registration from the PC-software era, renewed into the present.
Open live recordAmazonAMAZONRegisteredSerial 75008413Reg. 2078496Registered Jul 15, 1997Filed Oct 23, 1995Owner: Amazon.com, Inc.Class 042 · first use Apr 15, 1995
computerized on line ordering service featuring the [ wholesale and ] retail distribution of books
The original AMAZON word mark for online book ordering — the filing that launched the retail giant’s federal portfolio.
Open live recordNikeSWOOSHRegisteredSerial 73308697Reg. 1200529Registered Jul 6, 1982Filed May 4, 1981Owner: BRS, Inc.Class 025 · first use Jun 18, 1971
Footwear
The SWOOSH word mark tied to Nike’s checkmark logo — one of the most quoted athletic-brand registrations in the corpus.
Open live recordMcDonald’sMCDONALD'SRegisteredSerial 72119302Reg. 0743572Registered Jan 8, 1963Filed May 4, 1961Owner: MCDONALD'S SELF-SERVICE SYSTEMClass 100 · first use May 6, 1953
Drive-In Restaurant Services
A mid-century MCDONALD’S registration that remains live for the restaurant brand’s house name.
Open live recordDisneyDISNEYRegisteredSerial 76978031Reg. 3088198Registered May 2, 2006Filed Jun 26, 2002Owner: Disney Enterprises, Inc.Class 025
Infant wear; jackets; pajamas; pants; sweat pants; sweat shirts; shirts; sleepers; socks; T-shirts and night shirts
A live DISNEY house-mark registration covering entertainment and related goods under The Walt Disney Company.
Open live recordMercedes-BenzMERCEDES-BENZRegisteredSerial 72023779Reg. 0657386Registered Jan 21, 1958Filed Feb 5, 1957Owner: MERCEDES-BENZ GROUP AGClass 019
AUTOMOBILES, MOTOR TRUCKS, AND PARTS THEREOF, SKIHOLDERS FOR USE ON AUTOMOBILES AND REAR-VIEW MIRRORS [ FOR (BASED ON GERMAN REGISTRATION);…
A historic MERCEDES-BENZ registration from the three-pointed-star era, still showing as registered.
Open live recordBMWBMWRegisteredSerial 71662351Reg. 0613465Registered Oct 4, 1955Filed Mar 10, 1954Owner: BAYERISCHE MOTOREN WERKE AKTIENGESELLSCHAFTClass 019 · first use Oct 5, 1917
AUTOMOBILES, MOTOR CYCLES, [ SIDE CARS FOR MOTOR CYCLES, MOTOR DRIVEN TRICYCLES FOR TRANSPORTING PASSENGERS, AND MOTOR DRIVEN TRICYCLES FOR…
The classic BMW registration associated with the roundel and house letters on automobiles and parts.
Open live recordSamsungSAMSUNGRegisteredSerial 73207678Reg. 1164353Registered Aug 11, 1981Filed Mar 16, 1979Owner: Samsung Electronics America, Inc.Class 007 · first use Mar 1, 1973
[ Electric Appliances-, namely, Juicers, Mixers and Food Processing Machines for Cutting, Slicing, Grating, Rasping and Chopping Food Items…
An early US SAMSUNG word-mark registration that still anchors the electronics conglomerate’s federal filings.
Open live recordLouis VuittonLOUIS VUITTONRegisteredSerial 73060441Reg. 1045932Registered Aug 10, 1976Filed Aug 13, 1975Owner: LOUIS VUITTON MALLETIERClass 018
LUGGAGE AND LADIES' HANDBAGS
A long-running LOUIS VUITTON registration for leather goods — the house name behind the monogram canvas.
Open live recordToyotaTOYOTARegisteredSerial 73419516Reg. 1274261Registered Apr 17, 1984Filed Mar 31, 1983Owner: Toyota Jidosha Kabushiki KaishaClass 012 · first use Mar 29, 1958
Automobiles, Motor Trucks, Forklift Trucks, Towing Tractors, and Structural Parts for Said Goods
A Principal Register TOYOTA word mark for motor vehicles that remains live for the Japanese automaker.
Open live recordVisaVISARegisteredSerial 74427894Reg. 1924112Registered Oct 3, 1995Filed Aug 19, 1993Owner: Visa International Service AssociationClass 038 · first use Apr 4, 1983
telecommunication services, namely electronic transmission of information [ ; telephone communication services and telephone calling card s…
A live VISA word-mark registration for payment-card and financial services branding.
Open live recordMastercardMASTERCARDRegisteredSerial 73259545Reg. 1186117Registered Jan 12, 1982Filed Apr 25, 1980Owner: Interbank Card AssociationClass 036 · first use Feb 11, 1980
Financial Services-Namely, Providing Bank Card Services
An early MASTERCARD registration from the interlocking-circles payment-network era.
Open live recordStarbucksSTARBUCKSRegisteredSerial 77808154Reg. 3931909Registered Mar 15, 2011Filed Aug 19, 2009Owner: STARBUCKS CORPORATIONClass 030 · first use Jun 3, 1985
Ground and whole bean coffee; coffee and espresso beverages; beverages made with a base of coffee and/or espresso; ready-to-drink coffee
The concentric-circle STARBUCKS mark featuring the crowned siren — the café brand’s signature seal.
Open live recordPepsiPEPSI-COLARegisteredSerial 71001732Reg. 0055199Registered Aug 7, 1906Filed Apr 15, 1905Owner: PEPSICO, INC.Class 045 · first use Feb 15, 1896
TONIC BEVERAGE
The historic PEPSI-COLA word mark — one of the oldest continuously renewed beverage registrations on the US register.
Open live recordAdidasADIDASRegisteredSerial 73042102Reg. 1050759Registered Oct 19, 1976Filed Mar 18, 1975Owner: ADIDAS AGClass 028
BALLS OF EVERY KIND [ , RACKETS FOR TENNIS, SQUASH OR SHUTTLECOCK; ICE AND ROLLER SKATES, SKI AND SKI EQUIPMENT, AND RACKET COVERS ]
A classic ADIDAS house-mark registration for athletic footwear and apparel.
Open live recordRolexROLEXRegisteredSerial 71078904Reg. 0101819Registered Jan 12, 1915Filed Jun 8, 1914Owner: AEGLER S. A.Class 027
WATCHES, CLOCKS, PARTS OF WATCHES AND CLOCKS, AND THEIR CASES
An early twentieth-century ROLEX registration that remains live for the Swiss watch house.
Open live recordChanelCHANELRegisteredSerial 71677202Reg. 0612169Registered Sep 13, 1955Filed Nov 24, 1954Owner: CHANEL, INC.Class 028
NECKLACES
A mid-century CHANEL house-mark registration for fragrance and fashion goods.
Open live record
Figures come from published USPTO records on getcopymark.com. Status can change after daily imports. “Billion-dollar” is editorial shorthand for globally recognized brands — not a verified valuation of any mark. This page is attorney advertising and is not legal advice about any mark.