USPTO serial 73760869
BENEFIT
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Feb 13, 1990
- Examiner
- MANI, LALITHA
- Law office
- Historical data usage
What this means
Status 800 means the registration was renewed after acceptable combined Section 8 and Section 9 filings. The mark remains registered for another 10-year term with active federal protection. Calendar the next Section 8 and 9 deadline in 10 years and maintain monitoring.
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Owner
San Francisco, CA, US
SAN FRANCISCO, CA, US
SAN FRANCISCO, CA, US
SAN FRANCISCO, CA, US
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Sarah Bruno
Sarah Bruno REED SMITH LLPP.O. Box 488Pittsburgh, PA 15230United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 003 | COSMETICS, NAMELY, CLEANSING CREAMS, NIGHT CREAMS, FACIAL CREAMS, SKIN FRESHENERS, ASTRINGENTS, MASQUES OR FACIAL PACKS, [BATH OILS, PERFUMED BATH OILS, COLOGNES] EYE SHADOW, MASCARA, LIPSTICK, LIP GLOSS, ROUGE, LIQUID ROUGE, BODY LOTIONS, SUN TAN LOTION AND SUN TAN ULTRAVIOLET BLOCK | ACTIVE | Oct 5, 1988 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by BENEFIT COMETICS,LLC
- Other trademarks owned by MAKE A FACE, INC.
- Other trademarks owned by MAKE A FACE, INC.
- Other trademarks owned by MAKE A FACE, INC.
- Other trademarks in Class 003
- Similar marks named BENEFIT
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Jul 6, 2026 | PRAN | POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED | — |
| Jun 26, 2026 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Oct 7, 2025 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Oct 7, 2025 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Oct 7, 2025 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Oct 6, 2025 | PARI | TEAS VOLUNTARY AMENDMENT RECEIVED | — |
| Apr 5, 2020 | NA89 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED | — |
| Apr 4, 2020 | RNL3 | REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) | The trademark registration was renewed for another 10-year term after acceptable maintenance filings. RNL1, RNL2, and RNL3 indicate which renewal cycle (first, second, or third 10-year term) was recorded. The registration remains active. |
| Apr 4, 2020 | 89AG | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED | The USPTO accepted your combined Section 8 declaration and Section 9 renewal application. The registration is renewed for another 10-year term. The next combined maintenance filing will be due at the following 10-year anniversary. |
| Apr 4, 2020 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Feb 10, 2020 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Feb 10, 2020 | E89R | TEAS SECTION 8 & 9 RECEIVED | — |
| Feb 13, 2019 | REM2 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED | — |
| Dec 8, 2015 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Dec 8, 2015 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Aug 17, 2015 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Aug 17, 2015 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Mar 5, 2014 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Mar 5, 2014 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Oct 15, 2010 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Oct 15, 2010 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Oct 20, 2009 | A7OK | AMENDMENT UNDER SECTION 7 - PROCESSED | — |
| Oct 20, 2009 | PLGL | ASSIGNED TO PARALEGAL | — |
| Oct 20, 2009 | RNL2 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) | The trademark registration was renewed for another 10-year term after acceptable maintenance filings. RNL1, RNL2, and RNL3 indicate which renewal cycle (first, second, or third 10-year term) was recorded. The registration remains active. |
| Oct 20, 2009 | 89AG | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED | The USPTO accepted your combined Section 8 declaration and Section 9 renewal application. The registration is renewed for another 10-year term. The next combined maintenance filing will be due at the following 10-year anniversary. |
| Oct 18, 2009 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Oct 7, 2009 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Sep 4, 2009 | AMD7 | SEC 7 REQUEST FILED | — |
| Sep 4, 2009 | 89AF | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED | — |
| Sep 4, 2009 | 89AF | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED | — |
| Sep 4, 2009 | AMD7 | SEC 7 REQUEST FILED | — |
| Sep 4, 2009 | PAPER RECEIVED | — | |
| Dec 8, 2008 | CFIT | CASE FILE IN TICRS | — |
| Dec 20, 2005 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Sep 8, 2000 | RNL1 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) | The trademark registration was renewed for another 10-year term after acceptable maintenance filings. RNL1, RNL2, and RNL3 indicate which renewal cycle (first, second, or third 10-year term) was recorded. The registration remains active. |
| Sep 8, 2000 | 89AG | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED | The USPTO accepted your combined Section 8 declaration and Section 9 renewal application. The registration is renewed for another 10-year term. The next combined maintenance filing will be due at the following 10-year anniversary. |
| Feb 3, 2000 | 89AF | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED | — |
| Feb 3, 2000 | XXXX | POST REGISTRATION ACTION CORRECTION | — |
| Jun 5, 1996 | C15A | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. | — |
| Oct 26, 1995 | 815F | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED | — |
| Feb 13, 1990 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Nov 21, 1989 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Oct 20, 1989 | NPUB | NOTICE OF PUBLICATION | — |
| Sep 8, 1989 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Jul 24, 1989 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Jan 24, 1989 | CNRT | NON-FINAL ACTION MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Dec 7, 1988 | DOCK | ASSIGNED TO EXAMINER | — |