USPTO serial 74686929
UNDERSTANDING THE WAY YOU LIVE
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Jun 4, 1996
- Examiner
- MACK, MARY
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
This registration is in, or will soon enter, a USPTO maintenance window. Missing a Section 8 or Section 9 filing can cancel the registration.
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Owner
Illinois Mutual Life and Casualty Co.
Peoria, IL, US
Other trademarks owned by Illinois Mutual Life and Casualty Co.
Illinois Mutual Life and Casualty Co.
Peoria, IL, US
Other trademarks owned by Illinois Mutual Life and Casualty Co.
Illinois Mutual Life and Casualty Co.
Peoria, IL, US
Other trademarks owned by Illinois Mutual Life and Casualty Co.
ILLINOIS MUTUAL LIFE INSURANCE COMPANY
PEORIA, IL, US
Other trademarks owned by ILLINOIS MUTUAL LIFE INSURANCE COMPANY
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Neil M. Zipkin
Neil M. Zipkin Amster, Rothstein & Ebenstein LLP405 Lexington AvenueNEW YORK, NY 10174United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 036 | insurance underwriting in the fields of life, health, disability insurance and annuities | ACTIVE | Jan 15, 1995 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Illinois Mutual Life and Casualty Co.
- Other trademarks owned by Illinois Mutual Life and Casualty Co.
- Other trademarks owned by Illinois Mutual Life and Casualty Co.
- Other trademarks owned by ILLINOIS MUTUAL LIFE INSURANCE COMPANY
- Other trademarks in Class 036
- Similar marks named UNDERSTANDING THE WAY YOU LIVE
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Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Apr 30, 2026 | NA89 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED | — |
| Apr 30, 2026 | RNL3 | REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS) | The trademark registration was renewed for another 10-year term after acceptable maintenance filings. RNL1, RNL2, and RNL3 indicate which renewal cycle (first, second, or third 10-year term) was recorded. The registration remains active. |
| Apr 30, 2026 | 89AG | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED | The USPTO accepted your combined Section 8 declaration and Section 9 renewal application. The registration is renewed for another 10-year term. The next combined maintenance filing will be due at the following 10-year anniversary. |
| Apr 30, 2026 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Feb 24, 2026 | E89R | TEAS SECTION 8 & 9 RECEIVED | — |
| Jun 4, 2025 | REM2 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED | — |
| Aug 27, 2016 | NA89 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED | — |
| Aug 27, 2016 | RNL2 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) | The trademark registration was renewed for another 10-year term after acceptable maintenance filings. RNL1, RNL2, and RNL3 indicate which renewal cycle (first, second, or third 10-year term) was recorded. The registration remains active. |
| Aug 27, 2016 | 89AG | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED | The USPTO accepted your combined Section 8 declaration and Section 9 renewal application. The registration is renewed for another 10-year term. The next combined maintenance filing will be due at the following 10-year anniversary. |
| Aug 27, 2016 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Jun 6, 2016 | E89R | TEAS SECTION 8 & 9 RECEIVED | — |
| Jun 21, 2007 | CFIT | CASE FILE IN TICRS | — |
| Sep 28, 2006 | RNL1 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) | The trademark registration was renewed for another 10-year term after acceptable maintenance filings. RNL1, RNL2, and RNL3 indicate which renewal cycle (first, second, or third 10-year term) was recorded. The registration remains active. |
| Sep 28, 2006 | 89AG | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED | The USPTO accepted your combined Section 8 declaration and Section 9 renewal application. The registration is renewed for another 10-year term. The next combined maintenance filing will be due at the following 10-year anniversary. |
| Sep 28, 2006 | PLGL | ASSIGNED TO PARALEGAL | — |
| Jun 1, 2006 | 89AF | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED | — |
| Jun 1, 2006 | E89R | TEAS SECTION 8 & 9 RECEIVED | — |
| Jul 10, 2002 | C15A | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. | — |
| May 20, 2002 | 815F | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED | — |
| May 20, 2002 | PAPER RECEIVED | — | |
| Jun 4, 1996 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Mar 12, 1996 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Feb 11, 1996 | NPUB | NOTICE OF PUBLICATION | — |
| Dec 6, 1995 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Nov 20, 1995 | CNEA | EXAMINER'S AMENDMENT MAILED | — |
| Nov 17, 1995 | DOCK | ASSIGNED TO EXAMINER | — |