USPTO serial 75132309
DIRECT ADVANTAGE
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Jun 24, 1997
- Examiner
- CARROLL, DORITT
- Law office
- GENERIC WEB UPDATE
What this means
This registration is in, or will soon enter, a USPTO maintenance window. Missing a Section 8 or Section 9 filing can cancel the registration.
Need help with DIRECT ADVANTAGE?
If you own this trademark, we can monitor new filings and help with USPTO deadlines. If you do not, we can file a new U.S. application.
Current trademark owner
Get help with this Renewal, set up monitoring, or talk with CopyMark.
Get Attorney Assistance for just $399*
Plus Government fees of $650
Not the owner?
File a new U.S. trademark application, or speak with our attorneys.
Owner
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Joseph D. Kuborn
Joseph D. Kuborn Andrus Intellectual Property Law, LLP100 East Wisconsin AvenueSuite 1100MILWAUKEE, WI 53202-4178Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | mail order catalog services featuring furniture and office products | ACTIVE | Mar 1, 1996 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by UNITED VISUAL PRODUCTS, INC.
- Other trademarks owned by UNITED VISUAL PRODUCTS, INC.
- Other trademarks owned by UNITED VISUAL PRODUCTS, INC.
- Other trademarks in Class 035
- Similar marks named DIRECT ADVANTAGE
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Jun 24, 2026 | REM2 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED | — |
| Aug 2, 2017 | NA89 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED | — |
| Aug 2, 2017 | RNL2 | REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS) | The trademark registration was renewed for another 10-year term after acceptable maintenance filings. RNL1, RNL2, and RNL3 indicate which renewal cycle (first, second, or third 10-year term) was recorded. The registration remains active. |
| Aug 2, 2017 | 89AG | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED | The USPTO accepted your combined Section 8 declaration and Section 9 renewal application. The registration is renewed for another 10-year term. The next combined maintenance filing will be due at the following 10-year anniversary. |
| Aug 2, 2017 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Jun 26, 2017 | E89R | TEAS SECTION 8 & 9 RECEIVED | — |
| Jul 31, 2007 | RNL1 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) | The trademark registration was renewed for another 10-year term after acceptable maintenance filings. RNL1, RNL2, and RNL3 indicate which renewal cycle (first, second, or third 10-year term) was recorded. The registration remains active. |
| Jul 31, 2007 | 89AG | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED | The USPTO accepted your combined Section 8 declaration and Section 9 renewal application. The registration is renewed for another 10-year term. The next combined maintenance filing will be due at the following 10-year anniversary. |
| Jul 5, 2007 | PLGL | ASSIGNED TO PARALEGAL | — |
| Jun 5, 2007 | 89AF | REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED | — |
| Jun 5, 2007 | E89R | TEAS SECTION 8 & 9 RECEIVED | — |
| Dec 1, 2006 | CFIT | CASE FILE IN TICRS | — |
| Sep 4, 2003 | C15A | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. | — |
| Jun 27, 2003 | 815F | REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED | — |
| Jun 27, 2003 | PAPER RECEIVED | — | |
| Jun 24, 1997 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Apr 1, 1997 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Feb 28, 1997 | NPUB | NOTICE OF PUBLICATION | — |
| Feb 1, 1997 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Jan 27, 1997 | CNEA | EXAMINER'S AMENDMENT MAILED | — |
| Jan 22, 1997 | ZZZX | PREVIOUS ALLOWANCE COUNT WITHDRAWN | — |
| Jan 18, 1997 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Jan 13, 1997 | CNEA | EXAMINER'S AMENDMENT MAILED | — |
| Jan 13, 1997 | DOCK | ASSIGNED TO EXAMINER | — |
| Jan 6, 1997 | DOCK | ASSIGNED TO EXAMINER | — |