USPTO serial 77731711
THE ESSENTIALS OF STYLE
Reviewed by CopyMark Law Group
Reg. 4012884Status 710
- Filing date
- Status date
- Registration date
- Aug 16, 2011
- Examiner
- FROMM, MARTHA L
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 710 means the registration was cancelled because a required Section 8 declaration of continued use was not filed within the deadline (including any grace period). The federal registration is no longer active. Evaluate filing a new application if you still use the mark, or petition if cancellation was erroneous. Consult counsel on remaining common-law rights.
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Owner
The Macerich Partnership, L.P.
Santa Monica, CA
The Macerich Partnership, L.P.
Santa Monica, CA
The Macerich Partnership, L.P.
Santa Monica, CA
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Rod S. Berman
ROD S. BERMAN JEFFER, MANGELS, BUTLER & MARMARO LLP1900 AVENUE OF THE STARS FL 7LOS ANGELES, CA 90067-4308UNITED STATESGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Advertising particularly services for the promotion of goods; Advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; Advertising, marketing and promotion services; Arranging and conducting of fairs and exhibitions for business and advertising purposes; Fashion show exhibitions for commercial purposes; Conducting marketing studies and conducting market research and preparing reports in connection therewith; business marketing consulting services; providing business marketing information; promoting the goods and services of others through marketing initiatives for retail shopping center and mall tenants; public relations services; customer service for tenants of retail shopping centers and malls | SECTION 8 - CANCELLED | Jul 27, 2009 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by The Macerich Partnership, L.P.
- Other trademarks owned by The Macerich Partnership, L.P.
- Other trademarks owned by The Macerich Partnership, L.P.
- Other trademarks in Class 035
- Similar marks named THE ESSENTIALS OF STYLE
- Recently changed USPTO trademarks
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- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Mar 23, 2018 | C8.. | CANCELLED SEC. 8 (6-YR) | — |
| Aug 16, 2011 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Jul 12, 2011 | SUNA | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED | — |
| Jul 10, 2011 | REGV | LAW OFFICE REGISTRATION REVIEW COMPLETED | — |
| Jul 8, 2011 | CNPR | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | — |
| Jun 16, 2011 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Jun 16, 2011 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Jun 10, 2011 | ALIE | ASSIGNED TO LIE | — |
| Jun 9, 2011 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Dec 13, 2010 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Dec 13, 2010 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Dec 13, 2010 | CNRT | SU - NON-FINAL ACTION - WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 22, 2010 | SUPC | STATEMENT OF USE PROCESSING COMPLETE | — |
| Nov 22, 2010 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| Nov 9, 2010 | IUAF | USE AMENDMENT FILED | — |
| Nov 9, 2010 | EISU | TEAS STATEMENT OF USE RECEIVED | The applicant filed a Statement of Use with specimens showing the mark in actual commerce. The USPTO will review the filing for compliance. If accepted, the mark can proceed to registration; if deficient, the USPTO may issue a requirement or office action. |
| May 25, 2010 | NOAM | NOA MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Mar 2, 2010 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Mar 2, 2010 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Jan 22, 2010 | PREV | LAW OFFICE PUBLICATION REVIEW COMPLETED | — |
| Jan 21, 2010 | ALIE | ASSIGNED TO LIE | — |
| Dec 30, 2009 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Dec 16, 2009 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Dec 15, 2009 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Dec 15, 2009 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Aug 11, 2009 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 11, 2009 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 11, 2009 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 4, 2009 | DOCK | ASSIGNED TO EXAMINER | — |
| May 11, 2009 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| May 11, 2009 | NWAP | NEW APPLICATION ENTERED | — |