USPTO serial 79416044
CHOICE
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Aug 18, 2026
- Examiner
- KERTGATE, AMY L
- Law office
- FILE REPOSITORY (FRANCONIA)
What this means
Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.
Need help with CHOICE?
If you own this trademark, we can monitor new filings and help with USPTO deadlines. If you do not, we can file a new U.S. application.
Current trademark owner
Monitor this mark, or talk with CopyMark about this registration.
Not the owner?
File a new U.S. trademark application, or speak with our attorneys.
Owner
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Edward Playfair
Edward Playfair Adams & Reese, LLP1600 West End AvenueSuite 1400Nashville, TN 37203Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 009 | Downloadable software for generating cryptographic keys for receiving and spending cryptocurrency; downloadable computer software for managing crypto asset transactions using blockchain technology; downloadable computer graphics; data processing apparatus; computer memory devices; computers; computer operating programs, recorded; central processing units (CPU); computer game software, recorded; downloadable music files; downloadable image files featuring avatars for use in virtual environments; memory cards for video game machines; electronic black boxes for recording data; recorded and downloadable computer software platforms for managing a curated and premium selection of products for an online retail store, providing a premium online shopping experience, integrating business management, analytics, and logistics services for curated product offerings; downloadable computer game software; downloadable electronic wallets, namely, downloadable computer software for use as a digital wallet; recorded and downloadable data sets in the field of retail analytics, consumer behavior, market trends, product demand, e-commerce sales statistics, logistics, warehousing, supply chain management, shipping routes, inventory tracking, advertising campaign performance and audience demographics; Global Positioning System (GPS) apparatus; virtual reality headsets; spectacles | ACTIVE | — |
| 035 | Online retail store services featuring a wide variety of consumer goods of others; online retail store services featuring downloadable and prerecorded music and movies; demonstration of goods; advertising services; rental of advertising space; presentation of goods on communication media, for retail purposes; consultancy regarding advertising communication strategies; business management consultancy; conducting market studies; organization of exhibitions for commercial or advertising purposes; providing business information; providing commercial information and advice for consumers in the choice of products and services; commercial intermediation services, namely, business intermediary services relating to the matching of various professionals with clients; providing user reviews for commercial or advertising purposes; providing user rankings for commercial or advertising purposes; arranging and conducting of commercial events in the nature of trade shows; lead generation services; sales prospecting for others; import-export agency services; sales promotion for others; marketing services; provision of an online marketplace for buyers and sellers of goods and services; promoting the goods of others through influencers; compilation of information into computer databases; systemization of information into computer databases; website traffic optimisation; updating and maintenance of data in computer databases; web indexing being compiling indexes of information for commercial or advertising purposes; accounting services; accounting services, namely, administrative accounting for e-commerce merchants in the nature of compiling order statistics and administering sales accounts; sponsorship search | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by ALIBABA INNOVATION PRIVATE LIMITED
- Other trademarks owned by ALIBABA INNOVATION PRIVATE LIMITED
- Other trademarks owned by ALIBABA INNOVATION PRIVATE LIMITED
- Other trademarks in Class 009
- Other trademarks in Class 035
- Similar marks named CHOICE
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Aug 18, 2026 | NRCC | NOTICE OF REGISTRATION CONFIRMATION EMAILED | — |
| Aug 18, 2026 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Jul 23, 2026 | OPNX | NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB | — |
| Jul 6, 2026 | OPNS | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB | — |
| Jul 5, 2026 | OPNR | NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB | — |
| Jun 30, 2026 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Jun 30, 2026 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Jun 24, 2026 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Jun 3, 2026 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| May 28, 2026 | RFNP | REFUSAL PROCESSED BY IB | — |
| May 20, 2026 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| May 20, 2026 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| May 20, 2026 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Apr 29, 2026 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Apr 29, 2026 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Apr 29, 2026 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Apr 15, 2026 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Apr 15, 2026 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Apr 15, 2026 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 18, 2026 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Mar 18, 2026 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Mar 18, 2026 | ERFR | TEAS REQUEST FOR RECONSIDERATION RECEIVED | — |
| Jan 9, 2026 | GNFN | NOTIFICATION OF FINAL REFUSAL EMAILED | — |
| Jan 9, 2026 | GNFR | FINAL REFUSAL E-MAILED | A final Office Action (final refusal) means the examining attorney is maintaining at least one refusal and your options are narrower. You can file a response addressing the refusal, appeal to the Trademark Trial and Appeal Board, or let the application abandon. |
| Jan 9, 2026 | CNFR | FINAL REFUSAL WRITTEN | A final Office Action (final refusal) means the examining attorney is maintaining at least one refusal and your options are narrower. You can file a response addressing the refusal, appeal to the Trademark Trial and Appeal Board, or let the application abandon. |
| Dec 12, 2025 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Dec 11, 2025 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Dec 11, 2025 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jul 12, 2025 | RFNT | REFUSAL PROCESSED BY IB | — |
| Jun 22, 2025 | RFCS | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB | — |
| Jun 22, 2025 | RFRR | REFUSAL PROCESSED BY MPU | — |
| Apr 24, 2025 | RFCR | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW | — |
| Apr 23, 2025 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Apr 11, 2025 | DOCK | ASSIGNED TO EXAMINER | — |
| Feb 10, 2025 | MAFR | APPLICATION FILING RECEIPT MAILED | — |
| Feb 10, 2025 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Feb 6, 2025 | REPR | SN ASSIGNED FOR SECT 66A APPL FROM IB | — |