USPTO serial 79437726
BRAND DNA CONSISTENCY
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- —
- Examiner
- HARMON KENNEDY, HEATHER N
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 686 means your mark is published in the USPTO Official Gazette and in the 30-day opposition period. If no opposition is filed, prosecution typically continues toward registration or a Notice of Allowance. Monitor the opposition window. After it closes, watch for Notice of Allowance (intent-to-use) or registration (use-based).
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Owner
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Bruce S. Londa
Bruce S. Londa Norris McLaughlin, P.A.7 Times Square21st FloorNew York, NY 10036Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 009 | downloadable computer software for use as a spreadsheet, for managing, tracking and reporting business management performance indicators; downloadable computer software for use in research marketing; downloadable computer software for calculating advertising revenue, analyzing success of advertising campaigns, for data analysis in the field of advertising; downloadable computer software for evaluating customer behavior on online shops and physical shops; downloadable computer software for managing business performance; downloadable computer software for evaluating brand positioning on the market; downloadable computer software for evaluating consumer reactions to brand advertising; downloadable computer software using artificial intelligence (AI) for use in software development, facial and speech recognition; downloadable computer software using machine learning software for creating data models, data analysis in the field of marketing, developing predictive models, applying computational methods in the field of marketing | ACTIVE | — |
| 035 | Brand strategy services being development of marketing strategies; brand positioning services; marketing services; analysis of reactions to advertising and market studies, being analysis of market research data; brand testing services, being brand evaluation services; commercial evaluation services for brands, being brand evaluation services; commercial brand-image studies, namely, conducting marketing studies; assistance for businesses relating to corporate identity, namely, corporate identity services; advisory services with respect to corporate branding; development of consumer profiles for commercial or marketing purposes, namely, consumer profiling for commercial or marketing purposes; consumer profiling for commercial and marketing purposes; providing advice with respect to consumer behavior analysis, being business advice; advice on the analysis of consumer buying habits and needs provided with sensory, qualitative and quantitative data, all being business advice; providing commercial information and advice for consumers in the choice of products and services; analysis of consumer behavior, being marketing research services; providing commercial information to consumers; providing information and advice for consumers with respect to selection of products and items to be purchased; market research services taking into account Internet usage patterns; commercial feasibility studies; computerized business research; strategic business analysis, namely, business data analysis; business data research; business profit analysis services; business trend analysis, namely, business data analysis; compilation of commercial statistics; analysis of commercial statistics, being analysis of business data; conducting commercial feasibility and market research studies; surveys for business purposes; market analysis and marketing advice regarding brand positioning; analysis of statistics concerning market studies in brand positioning, being analysis of market research data; shop network management and optimization services, namely, inventory management, customer service management, and business operation of retail stores for others ; preparation of market analysis reports; business research and data analysis in the field of brand positioning and visual identity; On-line office administration, advertising and marketing services to support the marketing of goods and services on a computer network; providing commercial and advertising information in the field of data on evaluations and ratings concerning brands; compiling information into a computer database, in the field of evaluations and ratings for brands; distribution of advertising and business information; public relations services; advertising; customer loyalty services and customer club services for commercial, promotional and/or advertising purposes; administration of incentive, bonus and loyalty programs for advertising purposes and business promotion of others; computerized file management services; compilation of information into online computer databases and online searchable computer databases; commercial management services; business administration; business inquiries; compiling information into online computer databases and online searchable databases containing information concerning brands; provision and compilation of business information directories for publishing on the Internet, namely, compilation of business directories; providing business information in the nature of compilations, rankings, evaluations, reports, references and recommendations relating to business organizations, service providers, via a global computer network; administrative data processing; compilation of statistics; market study; marketing, also on digital networks; public opinion polling; provision of business information via the Internet; arranging newspaper subscriptions for third parties | ACTIVE | — |
| 042 | Design and development of software; computer software development; computer programming for computers; computer graphic design and development of computer software in the form of uniform interfaces to form the corporate image of a company; computer programming of software for evaluating customer behavior on online shops; programming of computer software to assess consumer reactions to brand advertising, in particular in connection with data indexing and analysis of collected data, and in connection with artificial intelligence for customizing algorithms to define a customized brand offer; computer services for data automation using proprietary software to evaluate, analyze and collect data in the field of branding; designing, developing and providing Internet search engines for obtaining data on brands, via a global computer network; hosting a websites for others featuring brand reviews; updating websites for others in relation to the field of brands; technological advice with respect to artificial intelligence; research in the field of artificial intelligence; technological advice in the field of artificial intelligence; platforms for artificial intelligence as a service (AIAAS) services featuring software platforms using artificial intelligence (AI) for use in database management; providing online, non-downloadable computer programs for database management on data networks using artificial intelligence | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Oct 13, 2026 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Oct 13, 2026 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Oct 7, 2026 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Sep 17, 2026 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Sep 17, 2026 | GNEN | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | — |
| Sep 17, 2026 | XAEC | EXAMINER'S AMENDMENT ENTERED | — |
| Sep 17, 2026 | GNEA | EXAMINERS AMENDMENT E-MAILED | — |
| Sep 17, 2026 | CNEA | EXAMINERS AMENDMENT -WRITTEN | — |
| Aug 13, 2026 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Aug 13, 2026 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Aug 13, 2026 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Apr 23, 2026 | RFNT | REFUSAL PROCESSED BY IB | — |
| Apr 2, 2026 | RFCS | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB | — |
| Apr 2, 2026 | RFRR | REFUSAL PROCESSED BY MPU | — |
| Mar 5, 2026 | RFCR | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW | — |
| Mar 4, 2026 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Feb 25, 2026 | DOCK | ASSIGNED TO EXAMINER | — |
| Dec 3, 2025 | MAFR | APPLICATION FILING RECEIPT MAILED | — |
| Dec 3, 2025 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Nov 27, 2025 | REPR | SN ASSIGNED FOR SECT 66A APPL FROM IB | — |