USPTO serial 85107596
BRAND BLUEPRINT
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- —
- Examiner
- STIGLITZ, SUSAN R
- Law office
- TMEG LAW OFFICE 109 - EXAMINING ATTORNEY ASSIGNED
What this means
These status codes mean the trademark application is abandoned and no longer pending. Common reasons include missing an Office Action response (600), filing without a valid basis (602), express abandonment by the applicant (604), or failure to respond to an examiner's inquiry (618). Revival may be possible in limited circumstances. If abandonment was unintentional, consult counsel about a petition to revive. Otherwise file a new application if protection is still needed.
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Owner
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
David Aker
DAVID AKER DAVID AKER, ATTORNEY AT LAW23 SOUTHERN RDHARTSDALE, NY 10530-2128UNITED STATESGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 009 | COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF ACHIEVING WEBPAGE-LEVEL CATEGORIZATION OR CONTENT CLASSIFICATION, WHICH CAN BE USED TO ADVISE ON THE SELECTION OF WEB PAGES AND SERVING OF ADVERTISING HAVING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF ACHIEVING WEBPAGE-LEVEL CATEGORIZATION OR CONTENT CLASSIFICATION, WHICH CAN BE USED TO ADVISE ON THE SELECTION OF WEB PAGES AND SERVING OF ADVERTISING HAVING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED IN MACHINE PLANNING TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; SOFTWARE TO ALLOW WEB PUBLISHERS TO AUTOMATICALLY CATEGORIZE OR CLASSIFY THEIR WEBPAGES, BASED UPON CUSTOM-DESIGNED PARENT AND CHILD LEVEL CATEGORIES, TO INCREASE THEIR GROSS SALES PRICE THROUGH BETTER CONTEXTUALIZATION BY FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR CATEGORIZING RELEVANCE BASED UPON WEBPAGE-LEVEL CONTENT; COMPUTER SOFTWARE THAT ALLOWS ADVERTISERS TO DEFINE THE CONTENT AND ENVIRONMENT THEY DESIRE AS BEST ASSOCIATED WITH A THEIR BRAND FOR PURPOSES OF INCREASING BRAND LIFT, AND INCREASING CLICK THROUGH METRICS BASED ON WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SOFTWARE FOR USE IN DATABASE MANAGEMENT IN FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES SO AS TO AVOID NEGATIVE BRANDING SITUATIONS AND PROVIDE BRAND SAFETY; COMPUTER SOFTWARE FOR MONITORING ADVERTISEMENTS TO ENSURE GRAPHICAL BRAND ADVERTISEMENT IS NOT SERVED IN A COMPROMISING OR NEGATIVE CONTENT SITUATION BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS FOR PURPOSES OF FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR READING UNSTRUCTURED TEXT ON WEBPAGES AND URLS BY FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR THAT ALLOWS WEB PUBLISHERS TO AUTOMATICALLY CATEGORIZE OR CLASSIFY THEIR WEBPAGES, BASED UPON CUSTOM-DESIGNED PARENT AND CHILD LEVEL CATEGORIES, TO INCREASE THEIR GROSS SALES PRICE THROUGH BETTER CONTEXTUALIZATION; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR CATEGORIZING RELEVANCE BASED UPON WEBPAGE-LEVEL CONTENT BY FINDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; COMPUTER SERVERS CONTAINING COMPUTER SOFTWARE FOR USE IN DATABASE MANAGEMENT, USED TO AVOID NEGATIVE BRANDING SITUATIONS BY ENSURING GRAPHICAL BRAND ADVERTISEMENT IS NOT SERVED IN A COMPROMISING OR NEGATIVE CONTENT SITUATION BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES | ACTIVE | — |
| 035 | PROVIDING REAL-TIME ON-LINE AUCTION SERVICES FOR GRAPHICAL ADVERTISING AND ADVERTISING AGENCIES, AS WELL AS ADVERTISERS BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT THAT ENABLES ADVERTISERS TO FIND APPROPRIATE ENVIRONMENTS FOR A BRAND'S MESSAGE AND VALUES; PROVIDING REAL-TIME ON-LINE AUCTION SERVICES FOR GRAPHICAL ADVERTISING AND ADVERTISING AGENCIES, AS WELL AS ADVERTISERS BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; PROVIDING BRAND IMAGERY CONSULTING SERVICES BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND BUILDING A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; PROVIDING CONSULTING FOR DEVELOPMENT, MANAGEMENT AND MARKETING OF BRANDS FOR BUSINESSES BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND BUILDING A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; PROVIDING CONSULTING FOR PURCHASING DATA CONCERNING HOW TO PLACE ADVERTISING BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; PROVIDING MACHINE PLANNING SERVICES TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES | ACTIVE | — |
| 042 | PROVIDING AUTOMATED WEBPAGE-LEVEL CATEGORIZATION, BASED UPON CONTEXTUALIZATION OF PAGES USING "CONCEPTUAL-TARGETING" BRAND BUILDING BLUEPRINT BASED ON WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES TO BUSINESSES, NAMELY DIGITAL (WEB) PUBLISHERS, INTERMEDIARIES SUCH AS AD NETWORKS, OPTIMIZERS, DEMAND SIDE PLATFORMS, DEVELOPMENT AND UPDATING OF WEB THROUGH AUTOMATED CATEGORIZATION BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; PROVIDING MACHINE PLANNING TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES | ACTIVE | — |
| 045 | LICENSING OF TECHNOLOGY SOLUTION INCLUDING SOFTWARE TO ACHIEVE HIGHEST RELEVANCE OR BEST MATCHED CATEGORY BASED UPON WEBPAGE/URL LEVEL CONTENT BY CREATING DATA STRUCTURES INCLUDING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES, LICENSING OF TECHNOLOGY SOLUTION TO ACHIEVE HIGHEST RELEVANCE OR BEST MATCHED CATEGORY BASED UPON WEBPAGE/URL LEVEL CONTENT BY ALLOWING WEB PUBLISHERS TO NOTIFY MARKET PARTICIPANTS, SUCH AS ADVERTISERS, THROUGH VARIOUS MEANS SUCH AS AD NETWORKS, OPTIMIZERS, DEMAND SIDE PLATFORMS, AND REAL-TIME BIDDING AUCTIONS, OF THE CONTEXT OF A WEBPAGE WHERE GRAPHICAL DISPLAY ADVERTISEMENT INVENTORY IS FOR SALE BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; LICENSING OF TECHNOLOGY SOLUTION TO INFORM THE GRAPHICAL ADVERTISING PURCHASER OF THE PAGE-LEVEL CONTENT WHERE THEIR ADVERTISEMENT WOULD BE SERVED, SHOULD THEY PURCHASE THE INVENTORY OFFERED BY WEB PUBLISHERS OR INTERMEDIARY BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; LICENSING OF TECHNOLOGY SOLUTION TO BUSINESSES INCLUDING SOFTWARE TO ACHIEVE HIGHEST RELEVANCE OR BEST MATCHED CATEGORY BASED UPON WEBPAGE/URL LEVEL CONTENT; LICENSING OF TECHNOLOGY SOLUTION TO BUSINESSES TO ACHIEVE HIGHEST RELEVANCE OR BEST MATCHED CATEGORY BASED UPON WEBPAGE/URL LEVEL CONTENT BY ALLOWING WEB PUBLISHERS TO NOTIFY MARKET PARTICIPANTS, SUCH AS ADVERTISERS, THROUGH VARIOUS MEANS SUCH AS AD NETWORKS, OPTIMIZERS, DEMAND SIDE PLATFORMS, AND REAL-TIME BIDDING AUCTIONS, OF THE CONTEXT OF A WEBPAGE WHERE GRAPHICAL DISPLAY ADVERTISEMENT INVENTORY IS FOR SALE BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; LICENSING OF TECHNOLOGY SOLUTION TO BUSINESSES TO INFORM THE GRAPHICAL ADVERTISING PURCHASER OF THE PAGE-LEVEL CONTENT WHERE THEIR ADVERTISEMENT WOULD BE SERVED, SHOULD THEY PURCHASE THE INVENTORY OFFERED BY WEB PUBLISHERS OR INTERMEDIARY BY ANALYZING WORDS, PHRASES, CONCEPTS OR OTHER CONTENT USED TO DESCRIBE A BRAND'S MESSAGE AND VALUES AND USED TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES; LICENSING OF SOFTWARE THAT PROVIDES MACHINE PLANNING TO BUILD A CUSTOM SEARCH CATEGORY TO FIND APPROPRIATE ENVIRONMENTS, INCLUDING WEBPAGES AND THE INTERNET, FOR A BRANDS' MESSAGE AND VALUES | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Litmus Corporation
- Other trademarks in Class 009
- Other trademarks in Class 035
- Other trademarks in Class 042
- Other trademarks in Class 045
- Similar marks named BRAND BLUEPRINT
- Prosecution event MAB2 explained
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Jul 13, 2011 | MAB2 | ABANDONMENT NOTICE MAILED - FAILURE TO RESPOND | The trademark application was abandoned because a required response or document was not filed by the deadline — usually a missed Office Action response. The application is dead unless a petition to revive is granted within a limited time. |
| Jul 12, 2011 | ABN2 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE | The trademark application was abandoned because a required response or document was not filed by the deadline — usually a missed Office Action response. The application is dead unless a petition to revive is granted within a limited time. |
| Dec 3, 2010 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Dec 3, 2010 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Dec 3, 2010 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 30, 2010 | DOCK | ASSIGNED TO EXAMINER | — |
| Aug 19, 2010 | MPMK | NOTICE OF PSEUDO MARK MAILED | — |
| Aug 18, 2010 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Aug 17, 2010 | NWAP | NEW APPLICATION ENTERED | — |