USPTO serial 85611723
BETTER EVERY DAY
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Feb 18, 2014
- Examiner
- CLARKE, NANCY
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 800 means the registration was renewed after acceptable combined Section 8 and Section 9 filings. The mark remains registered for another 10-year term with active federal protection. Calendar the next Section 8 and 9 deadline in 10 years and maintain monitoring.
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Current trademark owner
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Owner
ADVANTAGE SALES & MARKETING LLC
IRVINE, CA, US
Austin, TX, US
Austin, TX, US
ADVANTAGE SALES & MARKETING LLC
ST LOUIS, MO, US
Austin, TX, US
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
JENNIFER A. VAN KIRK
JENNIFER A. VAN KIRK LEWIS ROCA ROTHGERBER CHRISTIE LLP201 EAST WASHINGTON STREETSuite 1200PHOENIX, AZ 85004Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Advertising agencies, namely, promoting the goods and services of others; Advertising and commercial information services, via the internet; Managing paid search advertising campaigns through various tactics, namely, campaign management, namely, promoting customers' current, overstock, and stale products, adjusting banner ad bids based on sales trends, seasonal spikes, and inventory changes, creating product ads, and providing reporting on product performance and top-performing key words, bid management, namely, using real-time bidding ad exchanges to bid, on behalf of the customer, on the opportunity to display a banner advertisement in a specific location on a specific website, campaign optimization, namely, selecting the most efficient advertising media to reach the client's target markets, creating a larger number of ad click-throughs, and selecting higher performing keywords, predictive business analytics, namely, predicting and forecasting future trends in customer behavior, product usage, and likelihood to purchase, business data analysis; Advice and information about customer services and product management and prices on internet sites in connection with purchases made over the internet; Business monitoring services, namely, tracking websites of others to provide details about user click traffic or visits to the website; Cooperative advertising and marketing services by way of solicitation, customer service and providing marketing information via websites on a global computer network; Marketing services, namely, providing informational web pages designed to generate sales traffic via hyperlinks to other web sites; On-line advertising on computer communication networks; [ Promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; ] Promoting the goods and services of others by providing hypertext links to the web sites of others; Promoting, advertising and marketing of the on-line websites of others; Promotion, advertising and marketing of on-line websites; Rental of advertising space on web sites | ACTIVE | Dec 1, 2011 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by ADVANTAGE SALES & MARKETING LLC
- Other trademarks owned by Adlucent, LLC
- Other trademarks owned by Adlucent, LLC
- Other trademarks owned by ADVANTAGE SALES & MARKETING LLC
- Other trademarks owned by Adlucent, LLC
- Other trademarks in Class 035
- Similar marks named BETTER EVERY DAY
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| May 15, 2026 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| May 13, 2026 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Jul 22, 2024 | NA89 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED | — |
| Jul 22, 2024 | RNL1 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) | The trademark registration was renewed for another 10-year term after acceptable maintenance filings. RNL1, RNL2, and RNL3 indicate which renewal cycle (first, second, or third 10-year term) was recorded. The registration remains active. |
| Jul 22, 2024 | 89AG | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED | The USPTO accepted your combined Section 8 declaration and Section 9 renewal application. The registration is renewed for another 10-year term. The next combined maintenance filing will be due at the following 10-year anniversary. |
| Jul 22, 2024 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Apr 26, 2024 | E89R | TEAS SECTION 8 & 9 RECEIVED | — |
| May 18, 2023 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| May 18, 2023 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| May 18, 2023 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| May 18, 2023 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| May 18, 2023 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Feb 18, 2023 | REM2 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED | — |
| Nov 18, 2020 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Nov 11, 2020 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Nov 9, 2019 | NA85 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED | — |
| Nov 9, 2019 | C15A | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. | — |
| Nov 1, 2019 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Nov 1, 2019 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Sep 23, 2019 | E815 | TEAS SECTION 8 & 15 RECEIVED | — |
| Feb 18, 2019 | REM1 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED | — |
| Aug 30, 2018 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Aug 30, 2018 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Apr 25, 2018 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Mar 7, 2018 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Feb 22, 2017 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Feb 18, 2014 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Dec 3, 2013 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Dec 3, 2013 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Nov 13, 2013 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Oct 30, 2013 | PREV | LAW OFFICE PUBLICATION REVIEW COMPLETED | — |
| Oct 30, 2013 | ALIE | ASSIGNED TO LIE | — |
| Oct 14, 2013 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Sep 17, 2013 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Sep 16, 2013 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Sep 16, 2013 | ERFR | TEAS REQUEST FOR RECONSIDERATION RECEIVED | — |
| Mar 14, 2013 | GNFN | NOTIFICATION OF FINAL REFUSAL EMAILED | — |
| Mar 14, 2013 | GNFR | FINAL REFUSAL E-MAILED | A final Office Action (final refusal) means the examining attorney is maintaining at least one refusal and your options are narrower. You can file a response addressing the refusal, appeal to the Trademark Trial and Appeal Board, or let the application abandon. |
| Mar 14, 2013 | CNFR | FINAL REFUSAL WRITTEN | A final Office Action (final refusal) means the examining attorney is maintaining at least one refusal and your options are narrower. You can file a response addressing the refusal, appeal to the Trademark Trial and Appeal Board, or let the application abandon. |
| Feb 21, 2013 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Feb 20, 2013 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Feb 20, 2013 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Aug 20, 2012 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 20, 2012 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 20, 2012 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 19, 2012 | DOCK | ASSIGNED TO EXAMINER | — |
| May 4, 2012 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| May 3, 2012 | NWAP | NEW APPLICATION ENTERED | — |