USPTO serial 86329636
BELIF BELIEVE IN TRUTH
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Jun 23, 2015
- Examiner
- RINKER, ANTHONY MICHAEL
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 800 means the registration was renewed after acceptable combined Section 8 and Section 9 filings. The mark remains registered for another 10-year term with active federal protection. Calendar the next Section 8 and 9 deadline in 10 years and maintain monitoring.
Need help with BELIF BELIEVE IN TRUTH?
If you own this trademark, we can monitor new filings and help with USPTO deadlines. If you do not, we can file a new U.S. application.
Current trademark owner
Monitor this mark, or talk with CopyMark about this registration.
Not the owner?
File a new U.S. trademark application, or speak with our attorneys.
Owner
LG HOUSEHOLD & HEALTH CARE LTD.
Seoul, KR
LG HOUSEHOLD & HEALTH CARE LTD.
Jongno-gu, Seoul, KR
LG HOUSEHOLD & HEALTH CARE LTD.
Jongno-gu, Seoul, KR
Seoul, KR
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Michael T. Smith
Michael T. Smith Birch Stewart Kolasch & Birch, LLP2600 Park Tower Drive, Suite 600Vienna, VA 22180United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 003 | Skin milk lotions; perfumes; cleansing creams; bath soap; lipsticks; facial essences in the nature of essential oils; shampoos; eye shadows; toothpaste; common toilet water; hair colorants; soap powder; false eyelashes; false nails; tissues impregnated with cosmetic lotions; liquid soap; non-medicated bath and beauty care cosmetics with elecampane; hair rinses; hair spray; hair mousse; hair essence in the nature of perfumed oils for hair; sunscreen lotions; depilatories; color-removing preparations for hair; mouth washes, not for medical purposes; dental rinses, non-medicated; foundation creams; cheek colors; blushers; eyeliner; nail polish; cosmetic nutritional creams; nail decolorants; beauty masks; mask pack for cosmetic purposes; cosmetic soaps; baby oil; lip gloss; lip balm; massage cream; body lotions; hair gel; non-medicated protective protections for lips; after-shave lotions; shaving foam; shaving creams; deodorants for personal use; fumigation preparations; lavender oil; rose oil; mint extract sold as a component of perfumery; vanilla perfumery; depilatory; bath gels; shower gels; body scrubs; massage oil; preparations for dental bleaching; cosmetic nourishing creams; liquid rouge; mascaras; massage gel; enamel for manicure; varnish-removing preparations; hair drying preparations; non-medicated hair preservation treatment preparations for cosmetic purposes; hair waving preparations; additives for cosmetic baths; badian essence, namely, essential oils of badian; vanishing creams; bath oil; cosmetic bath powder; baby powder; perfumed powder; dandruff lotions, not for medical treatment; dandruff creams, not for medical treatment; bath salts, non-medicated; cosmetic sun milk lotions; sunscreen creams; cosmetic sun oils; suntanning preparations; nail colorants; cosmetic skin fresheners; eye make-up removers; medicated creams, not for medical treatment, namely, medicated cream soaps; medicated toilet water, not for medical treatment; eau de cologne; lip brighteners; lip neutralizers, namely, non-medicated lip care preparations; lip conditioners; cold creams; solid powder for compacts; depilatory wax; permanent wave preparations; neutralizers for permanent waving; face powder; potpourri perfume; skin whitening creams; hand creams; hair glaze; hair dressing preparations; hair lacquers; hair lotions; hair moisturizers; hair conditioners; hair creams; hair tonic; make-up powder; astringents for cosmetic purposes; body creams; cleansing foams; cleansing lotions; lip pencils; shower cologne; eau de toilet; toilet water for exfoliate; creams for exfoliate; essence, namely, concentrated essential oil liquids for cosmetics; cosmetic preparations for slimming purposes; incense sticks; adhesives for affixing false hair; cotton sticks for cosmetic purposes; adhesives for cosmetic purposes; cotton wool for cosmetic purposes; beauty soaps; paper soaps; cream soaps; body cleanser; shaving soap; soap for foot perspiration; deodorant soap; almond soap; medicated soap, not for medical treatment; breath freshening sprays; tooth powders; films impregnated with cosmetic lotions; cosmetic films for removing oil; cosmetic paper for removing oil; dental bleaching patches; preparations for cleaning dentures; cosmetics; common toilet soaps; dental bleaching gels; dental bleaching creams; dental bleaching pencils; fragrances for personal use; hand cleaners; hand cleaning preparations | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by LG HOUSEHOLD & HEALTH CARE LTD.
- Other trademarks owned by LG HOUSEHOLD & HEALTH CARE LTD.
- Other trademarks owned by LG HOUSEHOLD & HEALTH CARE LTD.
- Other trademarks owned by LG H&H CO., LTD.
- Other trademarks in Class 003
- Similar marks named BELIF BELIEVE IN TRUTH
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Dec 17, 2025 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Dec 17, 2025 | ECDR | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS | — |
| Dec 17, 2025 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Dec 17, 2025 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Dec 17, 2025 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Dec 17, 2025 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Sep 9, 2025 | NA89 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED | — |
| Sep 9, 2025 | RNL1 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) | The trademark registration was renewed for another 10-year term after acceptable maintenance filings. RNL1, RNL2, and RNL3 indicate which renewal cycle (first, second, or third 10-year term) was recorded. The registration remains active. |
| Sep 9, 2025 | 89AG | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED | The USPTO accepted your combined Section 8 declaration and Section 9 renewal application. The registration is renewed for another 10-year term. The next combined maintenance filing will be due at the following 10-year anniversary. |
| Sep 8, 2025 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| May 8, 2025 | E89R | TEAS SECTION 8 & 9 RECEIVED | — |
| Jun 23, 2024 | REM2 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED | — |
| Jan 12, 2024 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Jan 12, 2024 | EWOR | TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED | — |
| Jan 12, 2024 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jan 12, 2024 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Jan 12, 2024 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Jan 12, 2024 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Dec 27, 2023 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Mar 17, 2022 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Mar 17, 2022 | ECDR | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS | — |
| Mar 17, 2022 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Mar 17, 2022 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Jan 13, 2022 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Jan 13, 2022 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Jan 13, 2022 | EWAF | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS | — |
| Jan 13, 2022 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jan 13, 2022 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Jan 13, 2022 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Apr 9, 2021 | NAS8 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED | — |
| Apr 9, 2021 | 8.OK | REGISTERED - SEC. 8 (6-YR) ACCEPTED | The USPTO accepted your Section 8 declaration showing the mark is still in use in commerce (or excusable nonuse). This satisfies the six-year maintenance requirement and keeps the registration active until the next renewal deadline. |
| Apr 9, 2021 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Jan 15, 2021 | ES8R | TEAS SECTION 8 RECEIVED | — |
| Jun 23, 2020 | REM1 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED | — |
| Apr 9, 2019 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Apr 9, 2019 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Mar 28, 2018 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Mar 28, 2018 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Jun 23, 2015 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Feb 10, 2015 | DP1B | 1(B) BASIS DELETED; PROCEED TO REGISTRATION | — |
| Jan 15, 2015 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| Dec 17, 2014 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Dec 17, 2014 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Nov 25, 2014 | IUCN | NOTICE OF ALLOWANCE CANCELLED | — |
| Nov 25, 2014 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Nov 25, 2014 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Nov 25, 2014 | EPPA | TEAS POST PUBLICATION AMENDMENT RECEIVED | — |
| Nov 4, 2014 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Sep 9, 2014 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Sep 9, 2014 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Aug 20, 2014 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Aug 3, 2014 | PREV | LAW OFFICE PUBLICATION REVIEW COMPLETED | — |
| Aug 3, 2014 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Aug 3, 2014 | DOCK | ASSIGNED TO EXAMINER | — |
| Jul 25, 2014 | AMPX | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED | — |
| Jul 18, 2014 | ALIE | ASSIGNED TO LIE | — |
| Jul 11, 2014 | MDSC | NOTICE OF DESIGN SEARCH CODE E-MAILED | — |
| Jul 10, 2014 | PARI | TEAS VOLUNTARY AMENDMENT RECEIVED | — |
| Jul 10, 2014 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Jul 10, 2014 | NWAP | NEW APPLICATION ENTERED | — |