USPTO serial 86708328
ROLLWORKS
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- May 29, 2018
- Examiner
- SOUDERS, MICHAEL J
- Law office
- Historical data usage
What this means
Status 702 means the registration is active, Section 8 was accepted, and a Section 15 declaration of incontestability was also accepted. Incontestability strengthens your rights by limiting certain challenges after five years of continuous use. Continue use in commerce and plan for the 10-year Section 8 and 9 renewal.
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Owner
SAN FRANCISCO, CA
SAN FRANCISCO, CA
San Francisco, CA
San Francisco, CA
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Brian J. Focarino
Brian J. Focarino Cooley LLP1299 Pennsylvania Avenue, NW, Suite 700Washington, DC 20004United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Advertising and advertisement services; Internet advertising and internet marketing services; Advertising and marketing services for mobile computing devices and mobile telephones; Banner and display advertising; Advertising retargeting services, namely, using data and analytic tools to deliver personalized advertisements to consumers based on internet browsing and consumption habits; Media planning, namely, advising clients regarding advertising strategies on the internet, on mobile computing devices and on mobile telephones; Design and implementation of advertising on the internet, mobile computing devices and mobile telephones; Advertising and marketing services for social media, internet search engines, inquiry marketing, internet marketing, blogs and other forms of passive, sharable or viral communications channels; Providing data and other analytic information relating to marketing, advertising, advertising retargeting and advertising campaigns; Dissemination of advertising for others via an online communications network on the internet; Providing advertising information about consumer internet usage and consumer web browsing for marketing and advertising purposes | ACTIVE | Feb 27, 2018 |
| 038 | Telecommunications services, namely, transmission of advertising communications via digital communications networks; Providing telecommunications connections to internet websites for advertising; Providing access to computer databases for tracking internet usage and consumer web browsing habits | ACTIVE | Feb 27, 2018 |
| 042 | Providing online non-downloadable computer software to enable the creation, tracking, and servicing of advertising and marketing materials and campaigns via the internet; Providing online non-downloadable computer programs for helping advertisers understand the impact and effectiveness of various advertising strategies and for gathering data for use in developing meaningfully targeted advertising campaigns in the field of advertising and promotion; Providing online non-downloadable computer programs for use in placing advertisements based on consumer habits, web browsing data, and economic trends; Providing online non-downloadable software for use in generating online marketing programs; Providing online non-downloadable computer programs for reporting the extent and success of online advertising campaigns; Providing online non-downloadable software for supporting and managing the creation and sending of electronic mail for advertising and promotional campaigns, including tracking and analytics, and targeting specific customers with promotional electronic mail; Providing temporary use of online non-downloadable software to store, manage, track, analyze, and report data in the field of marketing, promotion, sales, customer information, customer relationship management, sales support and employee efficiency; Providing temporary use of online non-downloadable computer software application development tools and programming language for use in developing, analyzing, coding, checking, and controlling other computer software; Providing a website featuring non-downlodable software for managing and optimizing website content and performance; Providing a website featuring non-downloadable software for tracking, analyzing and evaluating data for the purpose of optimizing website content and performance; Providing online, non-downloadable software for managing, collecting, integrating, reporting, analyzing, visualizing, indexing, filtering and sharing a wide variety of data and information from various sources; Providing temporary use of online non-downloadable marketing automation software and lead generation software | ACTIVE | Feb 27, 2018 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by AdRoll, Inc.
- Other trademarks owned by AdRoll, Inc.
- Other trademarks owned by NEXTROLL, INC.
- Other trademarks owned by AdRoll, Inc.
- Other trademarks in Class 035
- Other trademarks in Class 038
- Other trademarks in Class 042
- Similar marks named ROLLWORKS
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Jun 18, 2025 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Jun 18, 2025 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Jun 18, 2025 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Mar 13, 2025 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Mar 13, 2025 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Mar 13, 2025 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Jun 6, 2024 | NA85 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED | — |
| Jun 6, 2024 | C15A | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. | — |
| Jun 6, 2024 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Nov 30, 2023 | E815 | TEAS SECTION 8 & 15 RECEIVED | — |
| May 29, 2023 | REM1 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED | — |
| Mar 15, 2023 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Mar 15, 2023 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Mar 15, 2023 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Aug 10, 2022 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Apr 22, 2020 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| May 29, 2018 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Apr 21, 2018 | SUNA | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED | — |
| Apr 20, 2018 | CNPR | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | — |
| Apr 16, 2018 | SUPC | STATEMENT OF USE PROCESSING COMPLETE | — |
| Apr 12, 2018 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| Mar 26, 2018 | IUAF | USE AMENDMENT FILED | — |
| Mar 26, 2018 | EISU | TEAS STATEMENT OF USE RECEIVED | The applicant filed a Statement of Use with specimens showing the mark in actual commerce. The USPTO will review the filing for compliance. If accepted, the mark can proceed to registration; if deficient, the USPTO may issue a requirement or office action. |
| Sep 21, 2017 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Sep 19, 2017 | EX3G | SOU EXTENSION 3 GRANTED | — |
| Sep 19, 2017 | EXT3 | SOU EXTENSION 3 FILED | — |
| Sep 19, 2017 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Mar 16, 2017 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Mar 14, 2017 | EX2G | SOU EXTENSION 2 GRANTED | — |
| Mar 14, 2017 | EXT2 | SOU EXTENSION 2 FILED | — |
| Mar 14, 2017 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Feb 24, 2017 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Feb 24, 2017 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Sep 3, 2016 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Sep 1, 2016 | EX1G | SOU EXTENSION 1 GRANTED | — |
| Sep 1, 2016 | EXT1 | SOU EXTENSION 1 FILED | — |
| Sep 1, 2016 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Apr 5, 2016 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Feb 9, 2016 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Feb 9, 2016 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Jan 20, 2016 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Nov 16, 2015 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Nov 14, 2015 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Nov 13, 2015 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Nov 13, 2015 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Nov 9, 2015 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 9, 2015 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 9, 2015 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 9, 2015 | DOCK | ASSIGNED TO EXAMINER | — |
| Aug 5, 2015 | MPMK | NOTICE OF PSEUDO MARK E-MAILED | — |
| Aug 4, 2015 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Aug 3, 2015 | NWAP | NEW APPLICATION ENTERED | — |