USPTO serial 86975437
RUBICON
Reviewed by CopyMark Law Group
Reg. 4599006Status 710
- Filing date
- Status date
- Registration date
- Sep 2, 2014
- Examiner
- POVARCHUK, REBECCA JOYCE
- Law office
- TMO LAW OFFICE 115
What this means
Status 710 means the registration was cancelled because a required Section 8 declaration of continued use was not filed within the deadline (including any grace period). The federal registration is no longer active. Evaluate filing a new application if you still use the mark, or petition if cancellation was erroneous. Consult counsel on remaining common-law rights.
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Owner
New York, NY
Playa Vista, CA
Playa Vista, CA
Playa Vista, CA
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
John Paul Oleksiuk
John Paul Oleksiuk Cooley LLP1299 Pennsylvania Avenue, NW, Suite 700ATTN: IP Docketing DepartmentWashington, DC 20004-2400Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 042 | Providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; Providing on-line non-downloadable software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Providing on-line non-downloadable software for ad-serving, tracking, and reporting services for advertisers and publishers; Providing online non-downloadable software for on-line auction exchanges for buying and selling advertising space; Providing online non-downloadable software for use in the optimization of on line advertising and participation in on line advertising auctions; Providing online non-downloadable software for digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Providing temporary use of on-line non-downloadable cloud computing software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; Providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; Providing temporary use of on-line non-downloadable cloud computing software for on-line auction exchanges for buying and selling advertising space; Providing temporary use of on-line non-downloadable cloud computing software for use in the optimization of on line advertising and participation in on line advertising auctions; Providing temporary use of on-line non-downloadable cloud computing software for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of online advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for on-line auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of on line advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use digital advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising impressions, and participate in online advertising auctions and exchanges and also featuring real time bidding; Providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Providing an online non-downloadable Internet-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; Providing an online non-downloadable Internet-based system application featuring technology enabling users to participate in on-line auction exchanges for buying and selling advertising space; Providing an online non-downloadable Internet-based system application featuring technology enabling users to optimize online advertising and participate in online advertising auctions; Providing an online non-downloadable Internet-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising impressions, and participate in online advertising auctions and exchanges and also featuring real time bidding; Providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via the internet, mobile, wireless networks, and other digital formats; Providing an online non-downloadable cloud-based system application featuring technology enabling users to serve, track, and report ads for advertisers and publishers; Providing an online non-downloadable cloud-based system application featuring technology enabling users to participate in on-line auction exchanges for buying and selling advertising space; Providing an online non-downloadable cloud-based system application featuring technology enabling users to optimize online advertising and participate in online advertising auctions; Providing an online non-downloadable cloud-based system application featuring technology enabling users to manage digital advertising including digital advertising inventory management and managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; Providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Providing an online non-downloadable Internet-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Providing an online non-downloadable cloud-based system application featuring technology enabling users to manage online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video | SECTION 8 - CANCELLED | Oct 31, 2007 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by MAGNITE, INC.
- Other trademarks owned by The Rubicon Project, Inc.
- Other trademarks owned by The Rubicon Project, Inc.
- Other trademarks owned by The Rubicon Project, Inc.
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Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Mar 14, 2025 | CAEX | CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9 | — |
| Oct 8, 2024 | EWAF | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS | — |
| Oct 8, 2024 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Oct 8, 2024 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Oct 8, 2024 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Oct 8, 2024 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Oct 8, 2024 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Sep 2, 2023 | REM2 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED | — |
| Sep 29, 2022 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Sep 29, 2022 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Sep 29, 2022 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Sep 29, 2022 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Sep 29, 2022 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Sep 24, 2020 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Sep 19, 2019 | NA85 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED | — |
| Sep 19, 2019 | C15A | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. | — |
| Sep 19, 2019 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Sep 12, 2019 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Sep 3, 2019 | E815 | TEAS SECTION 8 & 15 RECEIVED | — |
| Sep 2, 2019 | REM1 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED | — |
| Sep 2, 2014 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Jul 29, 2014 | SUNA | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED | — |
| Jul 26, 2014 | CNPR | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | — |
| Jul 26, 2014 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Jul 25, 2014 | SUPC | STATEMENT OF USE PROCESSING COMPLETE | — |
| Jul 25, 2014 | EX1G | SOU EXTENSION 1 GRANTED | — |
| Jul 25, 2014 | DPCC | DIVISIONAL PROCESSING COMPLETE | — |
| Jul 21, 2014 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| Jun 18, 2014 | IUAF | USE AMENDMENT FILED | — |
| Jun 18, 2014 | EXT1 | SOU EXTENSION 1 FILED | — |
| Jun 18, 2014 | DRRR | DIVISIONAL REQUEST RECEIVED | — |
| Jun 18, 2014 | ERTD | TEAS REQUEST TO DIVIDE RECEIVED | — |
| Jun 18, 2014 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Jun 18, 2014 | EISU | TEAS STATEMENT OF USE RECEIVED | The applicant filed a Statement of Use with specimens showing the mark in actual commerce. The USPTO will review the filing for compliance. If accepted, the mark can proceed to registration; if deficient, the USPTO may issue a requirement or office action. |
| May 20, 2014 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Mar 25, 2014 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Mar 25, 2014 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Mar 5, 2014 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Feb 17, 2014 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Feb 17, 2014 | DOCK | ASSIGNED TO EXAMINER | — |
| Nov 10, 2013 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Nov 4, 2013 | NWAP | NEW APPLICATION ENTERED | — |