USPTO serial 86979774
FR
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Nov 22, 2016
- Examiner
- NELSON, EDWARD
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
This registration is in, or will soon enter, a USPTO maintenance window. Missing a Section 8 or Section 9 filing can cancel the registration.
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Owner
HOUSTON, TX, US
Dallas, TX, US
Dallas, TX, US
DALLAS, TX, US
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Dyan House
Dyan House Baker & McKenzie LLP1900 N. Pearl Street, Suite 1500Dallas, TX 75201United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 009 | Magnetically encoded credit and debit cards, magnetically encoded discount cards; magnetically encoded customer loyalty cards; computer application software for managing customer incentive and loyalty programs, reward program information, and discount pricing programs; mobile phone application software for managing customer incentive and loyalty programs, reward program information, and discount pricing programs | ACTIVE | Feb 9, 2015 |
| 016 | Printed materials, namely, informational brochures, pamphlets and flyers in the field of customer incentive and loyalty programs, reward programs and discount pricing programs; printed paper signs; newsletters in the field of customer incentive programs | ACTIVE | Feb 9, 2015 |
| 035 | Promoting the goods and services of others by means of loyalty reward programs for customers of those others; providing incentive award programs for customers of participating businesses through the issuance and processing of loyalty rewards for frequent use at the participating businesses; administration of a customer loyalty program for participating retailers and merchants which provide discounts on fuel based upon purchases made at those participating retailers and merchants; administration of a discount program for others providing customers of goods and services of those others with discounts on defined products purchased from participating retailers and merchants; administration of a discount program for others providing consumers of goods or services of the others with discounts on retail fuels purchased from participating suppliers; providing a loyalty rewards program to participating retail and grocery stores, restaurants, and other businesses and service providers, namely, utility providers, financial services providers, insurance services providers, hotels and casinos through which such businesses and service providers may promote their goods and services through discounts on fuels purchased from participating gas stations; promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, Internet marketing, mobile marketing, and blogging; providing information on discount programs, customer loyalty programs, product and service pricing discounts, online shopping and fuel efficiency of motor vehicles; providing information on online retail store services, retail department store services, and grocery stores; promoting the sale of credit card accounts and promoting the use of credit card services through the administration of a rewards program | ACTIVE | Feb 9, 2015 |
| 041 | [ On-line journals, namely, blogs featuring information and advice on customer loyalty programs, travel, financial literacy, savings habits, product and service pricing discounts, online shopping, motor vehicle fuel efficiency, participation in contests, sweepstakes and dining; providing information concerning participation in contests, sweepstakes and casinos ] | SECTION 8 - CANCELLED | Feb 9, 2015 |
| 043 | Providing information concerning hotels and restaurants | ACTIVE | Feb 9, 2015 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by EQUILON ENTERPRISES LLC
- Other trademarks owned by Excentus Corporation
- Other trademarks owned by Excentus Corporation
- Other trademarks owned by Excentus Corporation
- Other trademarks in Class 009
- Other trademarks in Class 016
- Other trademarks in Class 035
- Other trademarks in Class 041
- Other trademarks in Class 043
- Similar marks named FR
- Recently changed USPTO trademarks
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- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Oct 11, 2026 | NA89 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED | — |
| Oct 11, 2026 | RNL1 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) | The trademark registration was renewed for another 10-year term after acceptable maintenance filings. RNL1, RNL2, and RNL3 indicate which renewal cycle (first, second, or third 10-year term) was recorded. The registration remains active. |
| Oct 11, 2026 | 89AG | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED | The USPTO accepted your combined Section 8 declaration and Section 9 renewal application. The registration is renewed for another 10-year term. The next combined maintenance filing will be due at the following 10-year anniversary. |
| Oct 11, 2026 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Jul 28, 2026 | E89R | TEAS SECTION 8 & 9 RECEIVED | — |
| Jul 23, 2026 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Jul 23, 2026 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jul 23, 2026 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Jul 23, 2026 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Jul 23, 2026 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Jun 10, 2026 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Mar 13, 2026 | REM2 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED | — |
| May 7, 2025 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Aug 21, 2024 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Aug 21, 2024 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Aug 21, 2024 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Aug 21, 2024 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Aug 21, 2024 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| May 26, 2023 | NA85 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED | — |
| May 26, 2023 | C15P | REGISTERED - PARTIAL SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. | — |
| May 26, 2023 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Nov 15, 2022 | E815 | TEAS SECTION 8 & 15 RECEIVED | — |
| Nov 22, 2021 | REM1 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED | — |
| May 21, 2021 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| May 21, 2021 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| May 21, 2021 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| May 21, 2021 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| May 21, 2021 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Mar 27, 2019 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Oct 31, 2018 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Apr 4, 2017 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Apr 4, 2017 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Nov 22, 2016 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Oct 20, 2016 | SUNA | NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED | — |
| Oct 19, 2016 | CNPR | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | — |
| Sep 29, 2016 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Sep 28, 2016 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Sep 28, 2016 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Sep 28, 2016 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Aug 11, 2016 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 11, 2016 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 11, 2016 | CNRT | SU - NON-FINAL ACTION - WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jul 25, 2016 | SUPC | STATEMENT OF USE PROCESSING COMPLETE | — |
| Jul 25, 2016 | DPCC | DIVISIONAL PROCESSING COMPLETE | — |
| Jul 23, 2016 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| Jun 29, 2016 | IUAF | USE AMENDMENT FILED | — |
| Jun 29, 2016 | DRRR | DIVISIONAL REQUEST RECEIVED | — |
| Jun 29, 2016 | EISU | TEAS STATEMENT OF USE RECEIVED | The applicant filed a Statement of Use with specimens showing the mark in actual commerce. The USPTO will review the filing for compliance. If accepted, the mark can proceed to registration; if deficient, the USPTO may issue a requirement or office action. |
| Jun 29, 2016 | ERTD | TEAS REQUEST TO DIVIDE RECEIVED | — |
| Dec 29, 2015 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Nov 3, 2015 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Nov 3, 2015 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Oct 14, 2015 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Sep 25, 2015 | PREV | LAW OFFICE PUBLICATION REVIEW COMPLETED | — |
| Sep 25, 2015 | ALIE | ASSIGNED TO LIE | — |
| Sep 1, 2015 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Aug 11, 2015 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Aug 10, 2015 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Aug 10, 2015 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Feb 11, 2015 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Feb 11, 2015 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Feb 11, 2015 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Feb 9, 2015 | DOCK | ASSIGNED TO EXAMINER | — |
| Oct 29, 2014 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Oct 24, 2014 | NWAP | NEW APPLICATION ENTERED | — |