USPTO serial 87178731
SIMPLE. HONEST. DELICIOUS.
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- May 22, 2018
- Examiner
- KAPLAN, VALERIE ELIZABETH
- Law office
- Historical data usage
What this means
Status 702 means the registration is active, Section 8 was accepted, and a Section 15 declaration of incontestability was also accepted. Incontestability strengthens your rights by limiting certain challenges after five years of continuous use. Continue use in commerce and plan for the 10-year Section 8 and 9 renewal.
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Owner
Deerfield, IL
Deerfield, IL
Deerfield, IL
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Tiffany D. Gehrke
Tiffany D. Gehrke Marshall, Gerstein & Borun LLP233 S Wacker Drive6300 Sears TowerChicago, IL 60606Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 029 | Potato-based snack foods; processed fruit-based food bars, namely, fig bars; butter; cheese; processed potatoes; dried fruit; processed nuts; candied nuts; jerky; snack mix consisting of dehydrated fruit and processed nuts; [ peanut butter; jellies, jams, fruit preserves and marmalades; bouillon; soup; ] eggs; edible oils; cooking oil; vegetable-based snack foods; fruit-based snack foods; trail mix consisting primarily of processed nuts, seeds and dried fruit; processed sunflower seeds; [ canned fruits and vegetables; ] processed fruits [ and vegetables; yogurts; ] dips; [ potato salad; ] frozen meals consisting primarily of meat, fish, poultry or vegetables; [ olive oil; ] non-dairy creamer; [ freeze-dried fruit; peanut butter; ] vegetable based snack foods; soy based snack foods; [ tomato paste ] | ACTIVE | Apr 8, 2017 |
| 030 | Dry noodles sold with a flavoring as a unit; pizza; [ ice cream; ] bakery products, namely, candy, cookies, [ cheesecake, baking soda ] ; crackers; chocolate covered peanuts; coffee; sandwiches; honey; rice; popcorn; yogurt covered pretzels; pretzels; snack mix consisting primarily of crackers, pretzels and/or popped popcorn; granulated sugar, brown sugar [ and powdered sugar ] ; salt; pepper; spices; seasonings; vinegar; oatmeal; pancake syrup; [ ice cream sandwiches; ice cream bars; frozen confections; ] cereal bars; bread; sesame sticks; corn-based snack foods; granola snacks; granola-based snack bars; cones for ice cream; [ tomato sauce; ] macaroni and cheese; candy mints; bakery desserts, namely, cookies [ , cheesecakes, strawberry shortcake; crème brulee ] ; granola; [ salsa; Pico de Gallo sauce; mayonnaise; ] yogurt or chocolate covered pretzels; [ yogurt or ] chocolate covered raisins | ACTIVE | Apr 8, 2017 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Walgreen Co.
- Other trademarks owned by Walgreen Co.
- Other trademarks owned by Walgreen Co.
- Other trademarks in Class 029
- Other trademarks in Class 030
- Similar marks named SIMPLE. HONEST. DELICIOUS.
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Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Dec 11, 2025 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Dec 11, 2025 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Dec 11, 2025 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Dec 11, 2025 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Dec 11, 2025 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Sep 17, 2025 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Mar 26, 2025 | NA85 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED | — |
| Mar 26, 2025 | C15A | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. | — |
| Mar 25, 2025 | EROP | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED | — |
| Mar 25, 2025 | PR23 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 | — |
| Mar 24, 2025 | EROP | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED | — |
| Mar 17, 2025 | PR23 | POST REGISTRATION ACTION MAILED - SEC. 8 & 15 | — |
| Mar 15, 2025 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Nov 18, 2024 | E815 | TEAS SECTION 8 & 15 RECEIVED | — |
| Feb 22, 2024 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Feb 22, 2024 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Feb 22, 2024 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| May 22, 2023 | REM1 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED | — |
| May 22, 2018 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Apr 14, 2018 | SUNA | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED | — |
| Apr 13, 2018 | CNPR | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | — |
| Mar 23, 2018 | SUPC | STATEMENT OF USE PROCESSING COMPLETE | — |
| Mar 23, 2018 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| Mar 7, 2018 | IUAF | USE AMENDMENT FILED | — |
| Mar 7, 2018 | EISU | TEAS STATEMENT OF USE RECEIVED | The applicant filed a Statement of Use with specimens showing the mark in actual commerce. The USPTO will review the filing for compliance. If accepted, the mark can proceed to registration; if deficient, the USPTO may issue a requirement or office action. |
| Nov 14, 2017 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Oct 2, 2017 | CHPB | POST PUBLICATION AMENDMENT - ENTERED | — |
| Oct 2, 2017 | APET | ASSIGNED TO PETITION STAFF | — |
| Sep 21, 2017 | ETOP | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED | — |
| Sep 7, 2017 | EPPA | TEAS POST PUBLICATION AMENDMENT RECEIVED | — |
| Sep 7, 2017 | EPPA | TEAS POST PUBLICATION AMENDMENT RECEIVED | — |
| Apr 11, 2017 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Apr 11, 2017 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Apr 11, 2017 | ETOF | EXTENSION OF TIME TO OPPOSE RECEIVED | — |
| Mar 14, 2017 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Mar 14, 2017 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Feb 22, 2017 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Jan 31, 2017 | PBCR | WITHDRAWN FROM PUB - OG REVIEW QUERY | — |
| Dec 27, 2016 | PBCR | WITHDRAWN FROM PUB - OG REVIEW QUERY | — |
| Dec 12, 2016 | PREV | LAW OFFICE PUBLICATION REVIEW COMPLETED | — |
| Dec 4, 2016 | ALIE | ASSIGNED TO LIE | — |
| Nov 21, 2016 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Nov 18, 2016 | XAEC | EXAMINER'S AMENDMENT ENTERED | — |
| Nov 18, 2016 | GNEN | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | — |
| Nov 18, 2016 | GNEA | EXAMINERS AMENDMENT E-MAILED | — |
| Nov 18, 2016 | CNEA | EXAMINERS AMENDMENT -WRITTEN | — |
| Nov 15, 2016 | XAEC | EXAMINER'S AMENDMENT ENTERED | — |
| Nov 15, 2016 | GNEN | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | — |
| Nov 15, 2016 | GNEA | EXAMINERS AMENDMENT E-MAILED | — |
| Nov 15, 2016 | CNEA | EXAMINERS AMENDMENT -WRITTEN | — |
| Nov 10, 2016 | XAEC | EXAMINER'S AMENDMENT ENTERED | — |
| Nov 10, 2016 | GNEN | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | — |
| Nov 10, 2016 | GNEA | EXAMINERS AMENDMENT E-MAILED | — |
| Nov 10, 2016 | CNEA | EXAMINERS AMENDMENT -WRITTEN | — |
| Nov 8, 2016 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 8, 2016 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 8, 2016 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 1, 2016 | DOCK | ASSIGNED TO EXAMINER | — |
| Sep 26, 2016 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Sep 24, 2016 | NWAP | NEW APPLICATION ENTERED | — |