USPTO serial 87264151
CHANGING ADVERTISING FOR GOOD
Reviewed by CopyMark Law Group
Reg. 5389445Status 710
- Filing date
- Status date
- Registration date
- Jan 30, 2018
- Examiner
- FLOWERS, JAY K
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 710 means the registration was cancelled because a required Section 8 declaration of continued use was not filed within the deadline (including any grace period). The federal registration is no longer active. Evaluate filing a new application if you still use the mark, or petition if cancellation was erroneous. Consult counsel on remaining common-law rights.
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Owner
New York, NY
Playa Vista, CA
Playa Vista, CA
Playa Vista, CA
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
John Paul Oleksiuk
John Paul Oleksiuk Cooley LLP1299 Pennsylvania Avenue, NW, Suite 700ATTN: IP Docketing DepartmentWashington, DC 20004-2400Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 009 | Downloadable computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; computer software for customizing, tailoring, targeting, blocking and filtering advertising and content and advertising management; Downloadable cloud-based software for customizing, tailoring, targeting, blocking and filtering advertising and web content and advertising management; Computer software that facilitates the placing and blocking of advertisements based on expressed consumer interests and consumer activities; Computer software for disseminating advertising for others | SECTION 8 - CANCELLED | Dec 9, 2016 |
| 035 | Providing advertising services and digital advertising services and distribution of advertising materials; providing advertising services and digital advertising services and distribution of advertising materials and content via the Internet, mobile, video, and other digital formats; ad serving, namely, placing advertisements, videos, and advertising content for others; advertising inventory management; data optimization in the nature of analysis of business data relating to advertising performance; providing advertising services and digital advertising services, namely, serving, targeting, and tracking of advertising materials; providing advertising services and digital advertising services, namely, tracking, reporting, and billing of advertising expenditures; providing advertising services and digital advertising services, namely, tracking, reporting, and quality certification of advertising performance | SECTION 8 - CANCELLED | Dec 9, 2016 |
| 042 | Providing online non-downloadable software for display of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing on-line non-downloadable software for ad-serving, tracking, and reporting services for buyers of advertising and sellers of advertising; providing online non-downloadable software for auction exchanges for buying and selling advertising and advertising space; providing online non-downloadable software for use in the display of advertising and participation in advertising auctions; providing online non-downloadable software for advertising inventory management, managing digital advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing temporary use of on-line non-downloadable cloud computing software for display of advertising impressions, and participation in online advertising auctions and exchanges and also featuring real time bidding; providing temporary use of on-line non-downloadable cloud computing software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; providing temporary use of on-line non-downloadable cloud computing software for ad-serving, tracking, and reporting services for advertisers and publishers; providing temporary use of on-line non-downloadable cloud computing software for auction exchanges for buying and selling advertising space; providing temporary use of on-line non-downloadable cloud computing software for use in the display of advertising and participation in advertising auctions; providing temporary use of on-line non-downloadable cloud computing software for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; Platform as a service (PAAS) featuring computer software platforms for optimization of advertising impressions, and participation in advertising auctions and exchanges and also featuring real time bidding; Platform as a service (PAAS) featuring computer software platforms for managing advertisements featuring analytics and reporting, brand control, and general optimization of content and digital content via the Internet, mobile, wireless networks, and other digital formats; Platform as a service (PAAS) featuring computer software platforms for ad-serving, tracking, and reporting services for advertisers and publishers; Platform as a service (PAAS) featuring computer software platforms for auction exchanges for buying and selling advertising space; Platform as a service (PAAS) featuring computer software platforms for use in the optimization of advertising and participation in on line advertising auctions; Platform as a service (PAAS) featuring computer software platforms for use advertising inventory management, managing advertising representation, distribution, serving, audience targeting, tracking, billing, reporting and quality certification; providing on-line non-downloadable software for managing advertisements featuring analytics and reporting, brand control, and general optimization of content via video, television, cable, satellite, and radio; providing temporary use of on-line non-downloadable cloud computing software for managing online advertisements featuring analytics and reporting, brand control, and general optimization of digital content via video; Platform as a service (PAAS) featuring computer software platforms for managing online advertisements featuring analytics and reporting, brand control, and general optimization of content via video | SECTION 8 - CANCELLED | Dec 9, 2016 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by MAGNITE, INC.
- Other trademarks owned by The Rubicon Project, Inc.
- Other trademarks owned by The Rubicon Project, Inc.
- Other trademarks owned by The Rubicon Project, Inc.
- Other trademarks in Class 009
- Other trademarks in Class 035
- Other trademarks in Class 042
- Similar marks named CHANGING ADVERTISING FOR GOOD
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Oct 8, 2024 | EWAF | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS | — |
| Oct 8, 2024 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Oct 8, 2024 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Oct 8, 2024 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Oct 8, 2024 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Oct 8, 2024 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Aug 9, 2024 | C8.. | CANCELLED SEC. 8 (6-YR) | — |
| Jan 30, 2023 | REM1 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED | — |
| Sep 29, 2022 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Sep 29, 2022 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Sep 29, 2022 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Sep 29, 2022 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Sep 29, 2022 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Sep 24, 2020 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Jan 30, 2018 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Nov 14, 2017 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Nov 14, 2017 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Oct 25, 2017 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Oct 9, 2017 | ALIE | ASSIGNED TO LIE | — |
| Sep 22, 2017 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Sep 15, 2017 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Sep 14, 2017 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Sep 14, 2017 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Mar 17, 2017 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 17, 2017 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 17, 2017 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 13, 2017 | DOCK | ASSIGNED TO EXAMINER | — |
| Dec 14, 2016 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Dec 13, 2016 | NWAP | NEW APPLICATION ENTERED | — |