USPTO serial 87787621
PLAYFULL
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Jun 11, 2019
- Examiner
- ALAO, OREOLUWA
- Law office
- Historical data usage
What this means
Status 702 means the registration is active, Section 8 was accepted, and a Section 15 declaration of incontestability was also accepted. Incontestability strengthens your rights by limiting certain challenges after five years of continuous use. Continue use in commerce and plan for the 10-year Section 8 and 9 renewal.
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Owner
New York, NY, US
New York, NY, US
NEW YORK, NY, US
NEW YORK, NY, US
BUZZFEED MEDIA ENTERPRISES, INC.
NEW YORK, NY, US
New York, NY, US
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Hoenah Mangione
50 W 23rd Street, 6th FloorNew York, NY 10010United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 041 | Entertainment services in the nature of development, creation, production, distribution, and post-production of digital multimedia information and entertainment content, provided via the internet; providing a website featuring non-downloadable articles in the field of parenting and lifestyle; production and distribution of videos in the field of comedy, culture, and entertainment; syndication of website articles and videos in the fields of parenting and lifestyle; entertainment services in the nature of live visual and audio performances by an actor; Entertainment services, namely, an ongoing multimedia program featuring parenting and lifestyle content, entertainment distributed via various platforms across multiple forms of transmission media; Entertainment services in the nature of development, creation, production, distribution, and post-production of multimedia entertainment content in the field of parenting and lifestyle; all of the foregoing excluding services in the field of interactive game software, online computer games, and customer loyalty programs | ACTIVE | Feb 5, 2018 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by BuzzFeed, Inc.
- Other trademarks owned by BuzzFeed, Inc.
- Other trademarks owned by BUZZFEED, INC.
- Other trademarks owned by BUZZFEED STUDIOS, INC.
- Other trademarks owned by BUZZFEED MEDIA ENTERPRISES, INC.
- Other trademarks owned by BuzzFeed, Inc.
- Other trademarks in Class 041
- Similar marks named PLAYFULL
- Recently changed USPTO trademarks
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Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Aug 12, 2026 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Dec 1, 2025 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Dec 1, 2025 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Dec 1, 2025 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Dec 1, 2025 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Dec 1, 2025 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Oct 7, 2025 | NA85 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED | — |
| Oct 7, 2025 | C15A | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. | — |
| Sep 30, 2025 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| May 22, 2025 | E815 | TEAS SECTION 8 & 15 RECEIVED | — |
| Jun 11, 2024 | REM1 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED | — |
| Nov 1, 2023 | ASCK | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY | — |
| Oct 5, 2022 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Jun 11, 2019 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| May 1, 2019 | TMBN | TTAB RELEASE CASE TO TRADEMARKS | — |
| May 1, 2019 | OP.T | OPPOSITION TERMINATED NO. 999999 | — |
| May 1, 2019 | OP.D | OPPOSITION DISMISSED NO. 999999 | — |
| Apr 3, 2019 | PARI | TEAS VOLUNTARY AMENDMENT RECEIVED | — |
| Jan 8, 2019 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jan 8, 2019 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Nov 5, 2018 | OP.I | OPPOSITION INSTITUTED NO. 999999 | — |
| Sep 18, 2018 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Sep 18, 2018 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Jun 6, 2018 | ETOF | EXTENSION OF TIME TO OPPOSE RECEIVED | — |
| May 8, 2018 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| May 8, 2018 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Apr 18, 2018 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Mar 30, 2018 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Mar 29, 2018 | DOCK | ASSIGNED TO EXAMINER | — |
| Feb 15, 2018 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Feb 10, 2018 | NWAP | NEW APPLICATION ENTERED | — |