USPTO serial 87876829
SWIM
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Mar 5, 2019
- Examiner
- LEASER, ANDREW C
- Law office
- Historical data usage
What this means
Status 702 means the registration is active, Section 8 was accepted, and a Section 15 declaration of incontestability was also accepted. Incontestability strengthens your rights by limiting certain challenges after five years of continuous use. Continue use in commerce and plan for the 10-year Section 8 and 9 renewal.
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Current trademark owner
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Owner
Strategic Practical Thinking, LLC
Centreville, VA
Strategic Practical Thinking, LLC
Centreville, VA
Strategic Practical Thinking, LLC
Herndon, VA
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Darrin Auito
Darrin Auito HEA LAW PLLC8000 Towers Crescent DriveSuite 1575MCLEAN, VA 22182Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Marketing services, namely, for the goods and services of others; business management consulting services related to the marketing and promotion of the goods and services of others; marketing services, namely, preparation of strategies, budgets and plans for the goods and services of others, implementation of the strategies, budgets, and plans, and evaluation of performance, particularly marketing performance, of the strategies, budgets, and plans; marketing services, namely, promoting and marketing the goods and services of others through a disciplined process of client and customer related research to develop custom-developed content that offers focused, relevant information in the voice of the client's customer, and is customized for each specific media; marketing services, namely, the execution of integrated marketing programs across all platforms, both digital and physical, for the goods and services of others; marketing services, namely, preparation of sales and marketing strategies, consisting of product portfolio development strategies, competitor and market analysis, design of marketing budgets and plans, defining target market segmentation, estimating market size, determining and analyzing internal strengths and weakness, and developing sales strategies for the goods and services of others; marketing services, namely, outsourced marketing management services, consisting of development and execution of marketing plans, and providing oversight, management and resources to implement marketing plans; marketing services, namely, marketing vendor management, consisting of contract negotiation, optimizing lead generation performance, measuring and reporting performance, ensuring brand consistency, and updating marketing content; marketing services, namely, digital marketing services; marketing services, namely, search engine optimization; marketing services, namely, online advertising campaign management; marketing services, namely, email campaign design and execution; marketing services, namely, content marketing, in particular inbound marketing, consisting of developing marketing plans, creating marketing content, and executing marketing campaigns; marketing services, namely, marketing automation campaign design and execution; marketing services, namely, integrated marketing, consisting of program coordination and optimization across digital and physical media platforms; marketing services, namely, social media advertising and campaign management and implementation; business management consulting services, namely, a disciplined process of reviewing an entire organization, in particular sales, marketing, finance, HR, operations and leadership, to identify opportunities, namely, new client acquisition targets, and to implement programs that align the organization with the sales and new client acquisition targets; business management consulting services, namely, preparing business strategies; business management consulting services, namely, building financial models, in particular profit and loss statements, balance sheets, and cash flow statements; business management consulting services, namely, preparing Small Business Administration loan proforma documentation; business management consulting services, namely, defining and building operational processes; business management consulting services, namely, establishing metrics, goals, objectives, and key performance indicators; business management consulting service related to market research and launching of new products; business management consulting service, namely, new product introductions consisting of launching new products into target markets with appropriate strategies and marketing promotional support; business management consulting service, namely, developing sales and distribution channel strategies, consisting of distributor networks, resellers, and independent representatives and direct sales; business management consulting service, namely, developing brand position strategies versus competition; business management consulting service, namely, developing value added product and service strategies building unique positioning statements; business management consulting service, namely, developing pricing analysis and pricing strategies; marketing and business management consulting services, namely, developing business and marketing plans for others to achieve revenue and new client acquisition targets, providing digital marketing, content marketing, search engine optimization, advertising, and special events for commercial, promotional or advertising purposes, all in furtherance of the developed plans, and conducting market research and business analyses to measure the effectiveness of the said plans in driving marketing and sales performance | ACTIVE | Jan 3, 2018 |
| 042 | Creative services, namely, graphic design service for the goods and services of others; designing and developing websites for others for marketing purposes; project management consulting service utilizing techniques such as quality functional deployment, namely, new product design, development, and testing; quality management consulting service, namely, developing quality control and continuous process improvement using quality assurance strategies, namely, Kanban, Six Sigma, Agile, Scrum, and 5-Whys; creative services, namely, graphic design services for the generation of sales and marketing assets, digital and physical; creative services, namely, digital and physical graphic design service, consisting of designing sales materials, brochures, line cards flyers, and product catalogs, tradeshow materials, banners, booths, and invitations, magazines, booklets, journals, postcards, direct mail items, infographics, emails, websites, advertising, logos, branding collateral, digital assets, and illustrations; creative services, namely, graphic design service, consisting of creating content marketing assets, namely, emails, blogs, guides, infographics, videos, webinars, presentations, brochures, sales letters, articles, logos, videos, images, audio recordings, and print management; project management consulting services in the field of marketing automation and the design and development of websites for others | ACTIVE | Jan 3, 2018 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Strategic Practical Thinking, LLC
- Other trademarks owned by Strategic Practical Thinking, LLC
- Other trademarks owned by Strategic Practical Thinking, LLC
- Other trademarks in Class 035
- Other trademarks in Class 042
- Similar marks named SWIM
- Recently changed USPTO trademarks
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Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Jun 27, 2025 | NA85 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED | — |
| Jun 27, 2025 | C15A | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. | — |
| Jun 27, 2025 | APRE | CASE ASSIGNED TO POST REGISTRATION PARALEGAL | — |
| Mar 4, 2025 | E815 | TEAS SECTION 8 & 15 RECEIVED | — |
| Mar 5, 2024 | REM1 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED | — |
| Mar 5, 2019 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Dec 18, 2018 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Dec 18, 2018 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Nov 28, 2018 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Nov 9, 2018 | PREV | LAW OFFICE PUBLICATION REVIEW COMPLETED | — |
| Nov 8, 2018 | ALIE | ASSIGNED TO LIE | — |
| Oct 24, 2018 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Oct 23, 2018 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Oct 23, 2018 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Oct 23, 2018 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Aug 6, 2018 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 6, 2018 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 6, 2018 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 1, 2018 | DOCK | ASSIGNED TO EXAMINER | — |
| Apr 22, 2018 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Apr 17, 2018 | NWAP | NEW APPLICATION ENTERED | — |