USPTO serial 87977062
HALO LOYALTY
Reviewed by CopyMark Law Group
Reg. 5705318Status 710
- Filing date
- Status date
- Registration date
- Mar 19, 2019
- Examiner
- BURKE, LAUREN
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 710 means the registration was cancelled because a required Section 8 declaration of continued use was not filed within the deadline (including any grace period). The federal registration is no longer active. Evaluate filing a new application if you still use the mark, or petition if cancellation was erroneous. Consult counsel on remaining common-law rights.
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Owner
LAS VEGAS, NV
Los Angeles, CA
Las Vegas, NV
Las Vegas, NV
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Michael J. McCue
Michael J. McCue Lewis Roca Rothgerber Christie LLP3993 Howard Hughes ParkwaySuite 600Las Vegas, NV 89169Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 041 | Entertainment services, namely, a customer incentive rewards program providing perks that may be redeemed on games of chance; providing casino services featuring a casino players rewards program whereby customers may redeem and transfer loyalty points for cash, discounts, and other benefits and promotional items; entertainment services in the nature of casino services; entertainment services in the nature of casino gaming; providing casino services featuring a casino players rewards program; entertainment services, namely, an incentive award program to reward program participants who engage in casino and online gaming that allows users to earn reward points through participation in such casino and online gaming, for prizes and guaranteed rewards; instruction and training, particularly in relation to the development and creation of loyalty and incentive programs in relation to entertainment services, and consultancy relating thereto; arranging and conducting educational presentations, exhibitions, conferences, congresses, colloquiums and seminars in relation to loyalty and incentive schemes, including provided by electronic means and via the internet; publication of online information, namely, providing a website featuring non-downloadable publications in the nature of leaflets and newsletters in the field of marketing, market research, customer loyalty programs, including bonus and reward programs, advertising programs | SECTION 8 - CANCELLED | Jul 31, 2017 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by SG GAMING, INC.
- Other trademarks owned by House Advantage, LLC
- Other trademarks owned by House Advantage, LLC
- Other trademarks owned by House Advantage, LLC
- Other trademarks in Class 041
- Similar marks named HALO LOYALTY
- Recently changed USPTO trademarks
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- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Oct 3, 2025 | C8.. | CANCELLED SEC. 8 (6-YR) | — |
| Mar 19, 2024 | REM1 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED | — |
| Dec 7, 2022 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Mar 4, 2020 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Mar 4, 2020 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Mar 4, 2020 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Mar 4, 2020 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Mar 4, 2020 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Apr 8, 2019 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Apr 8, 2019 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Mar 19, 2019 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Feb 15, 2019 | SUNA | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED | — |
| Feb 14, 2019 | CNPR | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | — |
| Jan 18, 2019 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Jan 18, 2019 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Jan 18, 2019 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Jan 10, 2019 | SUPC | STATEMENT OF USE PROCESSING COMPLETE | — |
| Jan 3, 2019 | IUAF | USE AMENDMENT FILED | — |
| Jan 3, 2019 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Jan 3, 2019 | EISU | TEAS STATEMENT OF USE RECEIVED | The applicant filed a Statement of Use with specimens showing the mark in actual commerce. The USPTO will review the filing for compliance. If accepted, the mark can proceed to registration; if deficient, the USPTO may issue a requirement or office action. |
| Jul 3, 2018 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| May 8, 2018 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| May 8, 2018 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Apr 18, 2018 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Mar 30, 2018 | ALIE | ASSIGNED TO LIE | — |
| Mar 21, 2018 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Mar 15, 2018 | MDSC | NOTICE OF DESIGN SEARCH CODE E-MAILED | — |
| Mar 14, 2018 | DPCC | DIVISIONAL PROCESSING COMPLETE | — |
| Mar 8, 2018 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| Mar 1, 2018 | DRRR | DIVISIONAL REQUEST RECEIVED | — |
| Mar 1, 2018 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Mar 1, 2018 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Mar 1, 2018 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Mar 1, 2018 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Mar 1, 2018 | ERTD | TEAS REQUEST TO DIVIDE RECEIVED | — |
| Oct 19, 2017 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Sep 1, 2017 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Sep 1, 2017 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Sep 1, 2017 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 31, 2017 | DOCK | ASSIGNED TO EXAMINER | — |
| Jun 9, 2017 | MDSC | NOTICE OF DESIGN SEARCH CODE E-MAILED | — |
| Jun 8, 2017 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Jun 5, 2017 | NWAP | NEW APPLICATION ENTERED | — |