USPTO serial 88172642
WHYPOTHESIS
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Nov 30, 2021
- Examiner
- LATTUCA, FRANK J
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
This registration is in, or will soon enter, a USPTO maintenance window. Missing a Section 8 or Section 9 filing can cancel the registration.
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Owner
Raleigh, NC
Raleigh, NC
BOSTON, MA
Raleigh, NC
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Devon E. White
Devon E. White Wyrick Robbins Yates & Ponton Llp4101 Lake Boone Trail, Suite 300Raleigh, NC 27607-7525United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Business consulting and information services; Business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business management consulting with relation to strategy, marketing, sales, operation, product design particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Business consulting services in the field of consumer behavior; Consulting services in the field of search engine optimization for sales promotion; Computerized market research services; Market research and business analyses; Web site optimization; Web site analytic services in the nature of web site optimization consulting; Marketing consulting, namely, monitoring, testing, analyzing, and reporting on consumer traffic and marketing content of the web sites of others; Consulting services in the field of e-commerce website optimization, namely, assessing the maturity of e-commerce website optimization and experimentation programs for the purpose of enhancing sales and user experience; Consulting services in the field of website optimization and marketing consulting services on experimental marketing programs; Consulting services in the field of e-commerce website optimization, namely, assessing data and providing feedback on test performance and industry trends; Web site optimization; Consulting services in the field of website optimization and marketing consulting services on digital experimentation programs and web site conversion optimization and personalization; Web site optimization consultation, namely, guiding users to generate anticipated customer insights based upon their digital experiment hypotheses | ACTIVE | Nov 20, 2020 |
| 042 | Software as a service (SAAS) services featuring software for behavioral economics research, digital experimentation, market research, business metrics, return on investment analytics and market testing; Software as a service (SAAS) services featuring software for use in case studies, business analytics and report creation for use in behavioral economics research, digital experimentation, market research, business metrics, return on investment analytics and market testing; Software as a service (SAAS) services, namely, hosting software for use by others for use in case studies, business analytics and report creation for use in behavioral economics research, digital experimentation, market research, business metrics, return on investment analytics and market testing; Software as a service (SAAS) services featuring software for web analytics to host software that collects, manages, integrates, analyzes, monitors, and tracks the performance of websites through web user behavior; Providing on-line non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; Computer services, namely, monitoring, testing, analyzing, and reporting on the Internet traffic control and content control of the web sites of others; Software as a service (SAAS) services featuring software for use in tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specializing in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; Technological analysis services, namely, providing computer services where users perform and test digital experiment hypotheses to gain insights and develop consumer theories for use in supporting and enhancing consumer insight data in the field of consumer behavior, social media and advertising; Software as a service (SAAS) services featuring software and software tools for use in ecommerce environments that allows users to perform and test digital experiment hypotheses for the purpose of gathering data and insights from end user consumers; Providing Online Non-Downloadable Software and software tools for use in ecommerce environments that allows users to perform and test digital experiment hypotheses for business intelligence development and for strategic business planning; Software as a service (SAAS) services featuring software and software tools for use in ecommerce environments that allows users to perform and test digital experiment hypotheses for web site conversion optimization and personalization; Consulting services in the field of digital experiment hypothesis software and web site conversion optimization and personalization | ACTIVE | Nov 20, 2020 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Brooks Bell Interactive, Inc.
- Other trademarks owned by Brooks Bell Interactive, Inc.
- Other trademarks owned by PARTNERS & SIMONS, INC.
- Other trademarks owned by Brooks Bell Interactive, Inc.
- Other trademarks in Class 035
- Other trademarks in Class 042
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Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Jun 11, 2025 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Sep 12, 2023 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Sep 12, 2023 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Sep 12, 2023 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Sep 12, 2023 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Sep 12, 2023 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Nov 30, 2021 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Oct 28, 2021 | SUNA | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED | — |
| Oct 27, 2021 | CNPR | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | — |
| Oct 26, 2021 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Oct 26, 2021 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Oct 19, 2021 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Apr 19, 2021 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Apr 19, 2021 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Apr 19, 2021 | CNRT | SU - NON-FINAL ACTION - WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Apr 1, 2021 | SUPC | STATEMENT OF USE PROCESSING COMPLETE | — |
| Apr 1, 2021 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| Mar 16, 2021 | IUAF | USE AMENDMENT FILED | — |
| Mar 16, 2021 | EISU | TEAS STATEMENT OF USE RECEIVED | The applicant filed a Statement of Use with specimens showing the mark in actual commerce. The USPTO will review the filing for compliance. If accepted, the mark can proceed to registration; if deficient, the USPTO may issue a requirement or office action. |
| Nov 21, 2020 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Nov 19, 2020 | EX2G | SOU EXTENSION 2 GRANTED | — |
| Nov 19, 2020 | EXT2 | SOU EXTENSION 2 FILED | — |
| Nov 19, 2020 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| May 21, 2020 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| May 19, 2020 | EX1G | SOU EXTENSION 1 GRANTED | — |
| May 19, 2020 | EXT1 | SOU EXTENSION 1 FILED | — |
| May 19, 2020 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Nov 19, 2019 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Sep 24, 2019 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Sep 24, 2019 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Sep 4, 2019 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Aug 21, 2019 | ALIE | ASSIGNED TO LIE | — |
| Aug 11, 2019 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Aug 6, 2019 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Aug 5, 2019 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Aug 5, 2019 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Feb 6, 2019 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Feb 6, 2019 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Feb 6, 2019 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Feb 5, 2019 | DOCK | ASSIGNED TO EXAMINER | — |
| Nov 13, 2018 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Nov 1, 2018 | NWAP | NEW APPLICATION ENTERED | — |