Drawing for ADVANTAGE

USPTO serial 88349888

ADVANTAGE

Reviewed by CopyMark Law Group

Reg. 7781424Status 700Registered
Filing date
Status date
Registration date
May 6, 2025
Examiner
HARDY LUDLOW, TARAH KIM
Law office
FILE REPOSITORY (FRANCONIA)

What this means

Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.

Status 700: Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six.

Need help with ADVANTAGE?

If you own this trademark, we can monitor new filings and help with USPTO deadlines. If you do not, we can file a new U.S. application.

Current trademark owner
Monitor this mark, or talk with CopyMark about this registration.
Not the owner?
File a new U.S. trademark application, or speak with our attorneys.

Owner

Attorney of record

The USPTO lists this attorney as the applicant's representative for correspondence on this application.

Andrew Hollander

Andrew Hollander K&L Gates LLPOne Newark Center, 10th FloorNewark, NJ 07102-5285United States

Goods and services

ClassDescriptionStatusFirst use
009Downloadable electronic publications, namely, reports and case studies in the field of market research, benchmarking, supplier and retailer relationships, customer interactions, customer data and analytics, corporate retailers' perceptions of suppliers, customer feedback, corporate business improvements and plans, goal setting and targets, emerging issues, corporate accountability, global cross-marketing, global client relations and support programs, quality measurement, efficiency measurement, product category development, consumer and trade marketing, customer service, supply chain relationship and employment mattersACTIVE—
016Publications, namely, printed reports and printed case studies featuring market research, benchmarking, supplier and retailer relationships, customer interactions, customer data and analytics, corporate retailers' perceptions of suppliers, customer feedback, corporate business improvements and plans, goal setting and targets, emerging issues, corporate accountability, global cross-marketing, global client relations and support programs, quality measurement, efficiency measurement, product category development, consumer and trade marketing, customer service, supply chain relationship and employment mattersACTIVE—
035Conducting benchmarking surveys in the nature of business research and surveys to measure quality, efficiencies, strengths, and weaknesses of strategic alignment, people, employees, category development, consumer marketing, trade marketing, supply chain and customer service; Business survey research services, namely, conducting benchmarking surveys in the nature of business research and surveys using unique business methodologies to measure efficiencies of supply chain relationships between retailers and suppliers and between other organizations, namely, all forms of suppliers and retailers in the fields of cosmetics, beauty aids, food and beverages, personal and home care, supermarkets, grocery markets and pharmaceuticals and presentation of the results of those surveys, and advising on strategies to improve the supply chain relationships between retailers and suppliers; Business survey research services, namely, conducting benchmarking services in the nature of business research and surveys to measure quality, efficiencies, strengths and weaknesses of organizations; Preparation and presentation of surveys and advising on strategies to improve the executive, managerial and operational relationships between organizations; Conducting business research by conducting online quantitative surveys and qualitative telephone interviews and analysis of such research for third parties; Market research and analysis services; Conducting insights-based presentations and educational forums in person and onlineACTIVE—
038Providing an on-line educational forum in the fields of market research, benchmarking, supplier and retailer relationships, customer interactions, customer data and analytics, corporate retailers' perceptions of suppliers, customer feedback, corporate business improvements and plans, goal setting and targets, emerging issues, corporate accountability, global cross-marketing, global client relations and support programs, quality measurement, efficiency measurement, product category development, consumer and trade marketing, customer service, supply chain relationship and employment mattersACTIVE—
041Publishing services, namely, publication of reports and case studies; educational services, namely, conducting insights-based presentations and providing in-person educational forums in the field of market research, benchmarking, supplier and retailer relationships, customer interactions, customer data and analytics, corporate retailers' perceptions of suppliers, customer feedback, corporate business improvements and plans, goal setting and targets, emerging issues, corporate accountability, global cross-marketing, global client relations and support programs, quality measurement, efficiency measurement, product category development, consumer and trade marketing, customer service, supply chain relationship and employment mattersACTIVE—

Related trademarks

CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.

Prosecution history

DateCodeEventWhat it means
May 6, 2025NRCCNOTICE OF REGISTRATION CONFIRMATION EMAILED—
May 6, 2025R.PRREGISTERED-PRINCIPAL REGISTERYour trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive.
Mar 18, 2025NPUBOFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED—
Mar 18, 2025PUBOPUBLISHED FOR OPPOSITIONYour mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance.
Mar 12, 2025NONPNOTIFICATION OF NOTICE OF PUBLICATION E-MAILED—
Feb 27, 2025PREVLAW OFFICE PUBLICATION REVIEW COMPLETED—
Feb 27, 2025CNSAAPPROVED FOR PUB - PRINCIPAL REGISTER—
Feb 27, 2025CHANAPPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED—
Feb 27, 2025TEMETEAS/EMAIL CORRESPONDENCE ENTERED—
Feb 27, 2025CRFACORRESPONDENCE RECEIVED IN LAW OFFICE—
Feb 27, 2025ALIEASSIGNED TO LIE—
Feb 19, 2025ERSITEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED—
Jan 8, 2025GNS2NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED—
Jan 8, 2025GNSIINQUIRY TO SUSPENSION E-MAILED—
Jan 8, 2025CNSISUSPENSION INQUIRY WRITTEN—
May 29, 2024GNS3NOTIFICATION OF LETTER OF SUSPENSION E-MAILED—
May 29, 2024GNSLLETTER OF SUSPENSION E-MAILED—
May 29, 2024CNSLSUSPENSION LETTER WRITTEN—
May 28, 2024TEMETEAS/EMAIL CORRESPONDENCE ENTERED—
May 28, 2024CRFACORRESPONDENCE RECEIVED IN LAW OFFICE—
Aug 7, 2023NREVNOTICE OF REVIVAL - E-MAILED—
Aug 7, 2023PGRRPETITION GRANTED - RESPONSE RECEIVED—
Aug 4, 2023APETASSIGNED TO PETITION STAFF—
Jul 20, 2023TROATEAS RESPONSE TO OFFICE ACTION RECEIVEDThis event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action.
Jun 30, 2023ERRSTEAS REQUEST FOR REINSTATEMENT—
May 23, 2023MAB2ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPONDThe trademark application was abandoned because a required response or document was not filed by the deadline — usually a missed Office Action response. The application is dead unless a petition to revive is granted within a limited time.
May 23, 2023MAB2ABANDONMENT NOTICE MAILED - FAILURE TO RESPONDThe trademark application was abandoned because a required response or document was not filed by the deadline — usually a missed Office Action response. The application is dead unless a petition to revive is granted within a limited time.
May 23, 2023ABN2ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSEThe trademark application was abandoned because a required response or document was not filed by the deadline — usually a missed Office Action response. The application is dead unless a petition to revive is granted within a limited time.
May 15, 2023TCCATEAS CHANGE OF CORRESPONDENCE RECEIVED—
May 15, 2023ECDRTEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS—
May 15, 2023EWAFTEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS—
May 15, 2023ARAAATTORNEY/DOM.REP.REVOKED AND/OR APPOINTEDThis event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action.
May 15, 2023REAPTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED—
May 5, 2023ERSITEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED—
Feb 6, 2023GNS2NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED—
Feb 6, 2023GNSIINQUIRY TO SUSPENSION E-MAILED—
Feb 6, 2023CNSISUSPENSION INQUIRY WRITTEN—
Aug 17, 2022DOCKASSIGNED TO EXAMINER—
Aug 9, 2022RCSCREPORT COMPLETED SUSPENSION CHECK CASE STILL SUSPENDED—
Feb 9, 2022GNS3NOTIFICATION OF LETTER OF SUSPENSION E-MAILED—
Feb 9, 2022GNSLLETTER OF SUSPENSION E-MAILED—
Feb 9, 2022CNSLSUSPENSION LETTER WRITTEN—
Feb 9, 2022TEMETEAS/EMAIL CORRESPONDENCE ENTERED—
Feb 9, 2022CRFACORRESPONDENCE RECEIVED IN LAW OFFICE—
Feb 3, 2022ERSITEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED—
Aug 8, 2021GNS2NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED—
Aug 8, 2021GNSIINQUIRY TO SUSPENSION E-MAILED—
Aug 8, 2021CNSISUSPENSION INQUIRY WRITTEN—
Feb 8, 2021GNS3NOTIFICATION OF LETTER OF SUSPENSION E-MAILED—
Feb 8, 2021GNSLLETTER OF SUSPENSION E-MAILED—
Feb 8, 2021CNSLSUSPENSION LETTER WRITTEN—
Feb 5, 2021TEMETEAS/EMAIL CORRESPONDENCE ENTERED—
Feb 5, 2021CRFACORRESPONDENCE RECEIVED IN LAW OFFICE—
Feb 4, 2021CHANAPPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED—
Feb 4, 2021TCCATEAS CHANGE OF CORRESPONDENCE RECEIVED—
Feb 4, 2021ECDRTEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS—
Feb 4, 2021ARAAATTORNEY/DOM.REP.REVOKED AND/OR APPOINTEDThis event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action.
Feb 4, 2021REAPTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED—
Feb 4, 2021COARTEAS CHANGE OF OWNER ADDRESS RECEIVED—
Feb 4, 2021ERSITEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED—
Aug 5, 2020GNS2NOTIFICATION OF INQUIRY AS TO SUSPENSION E-MAILED—
Aug 5, 2020GNSIINQUIRY TO SUSPENSION E-MAILED—
Aug 5, 2020CNSISUSPENSION INQUIRY WRITTEN—
Jul 23, 2020RCCKSUSPENSION CHECKED - TO ATTORNEY FOR ACTION—
Apr 15, 2020ASCKASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY—
Jan 6, 2020GNS3NOTIFICATION OF LETTER OF SUSPENSION E-MAILED—
Jan 6, 2020GNSLLETTER OF SUSPENSION E-MAILED—
Jan 6, 2020CNSLSUSPENSION LETTER WRITTEN—
Dec 19, 2019TEMETEAS/EMAIL CORRESPONDENCE ENTERED—
Dec 19, 2019CRFACORRESPONDENCE RECEIVED IN LAW OFFICE—
Dec 13, 2019ALIEASSIGNED TO LIE—
Dec 3, 2019TROATEAS RESPONSE TO OFFICE ACTION RECEIVEDThis event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action.
Jun 4, 2019GNRNNOTIFICATION OF NON-FINAL ACTION E-MAILEDA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
Jun 4, 2019GNRTNON-FINAL ACTION E-MAILEDA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
Jun 4, 2019CNRTNON-FINAL ACTION WRITTENA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
Jun 3, 2019DOCKASSIGNED TO EXAMINER—
Apr 9, 2019MDSCNOTICE OF DESIGN SEARCH CODE E-MAILED—
Apr 8, 2019NWOSNEW APPLICATION OFFICE SUPPLIED DATA ENTERED—
Mar 25, 2019NWAPNEW APPLICATION ENTERED—

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