USPTO serial 90723764
EFFECTV
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Jan 25, 2022
- Examiner
- CAPSHAW, DANIEL
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.
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Current trademark owner
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Not the owner?
File a new U.S. trademark application, or speak with our attorneys.
Owner
Philadelphia, PA
Philadelphia, PA
Philadelphia, PA
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Matthew A. Homyk
Matthew A. Homyk BLANK ROME LLPONE LOGAN SQUAREPHILADELPHIA, PA 19103UNITED STATESGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 042 | platform as a service (PaaS) featuring computer software platforms for advertising and programmatic advertising; providing a website featuring on-line non-downloadable software that enables users to track, aggregate, report and query their marketing and advertising campaigns; platform as a service (PaaS) featuring computer software platforms for managing programmatic media buying; platform as a service (PaaS) featuring computer software platforms for use in decision, support, analytics and optimization of interactive advertising and digital media; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in providing database management, data analytics and reporting data in the field of digital advertising; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in managing advertising campaigns, targeting audiences, delivering, tracking, and reporting ads for advertisers and publishers, and for use in optimizing and analyzing the effectiveness of advertising campaigns; Providing multimedia design services for the purpose of promoting the goods and services of others; providing an internet web-based portal featuring technology that allows users to facilitate ideation, design, development, and distribution of advertisements and promotional materials; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for analyzing market research data for purposes of determining optimal placement of advertisements; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for programming, managing, reporting, planning and delivery of advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to purchase and run advertising; Platform as a service (PAAS) featuring computer software platforms for the distribution of creative content and advertising by means of the internet and wireless devices; Platform as a service (PAAS) featuring computer software platforms for use in selling advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to manage placement of advertising; Software as a service (SAAS) services featuring software that enables advertisers, advertising agencies or online publishers to manage digital ad campaigns; Providing a platform as a service (PAAS) featuring computer software platforms for advertising via web sites and facilitating the business administration of online advertising platforms for the sale of goods and services of others | ACTIVE | Nov 5, 2019 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Comcast Corporation
- Other trademarks owned by Comcast Corporation
- Other trademarks owned by Comcast Corporation
- Other trademarks in Class 042
- Similar marks named EFFECTV
- Prosecution event R.PR explained
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Jan 25, 2022 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Nov 9, 2021 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Nov 9, 2021 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Oct 20, 2021 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Oct 5, 2021 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Oct 5, 2021 | XAEC | EXAMINER'S AMENDMENT ENTERED | — |
| Oct 5, 2021 | GNEN | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | — |
| Oct 5, 2021 | GNEA | EXAMINERS AMENDMENT E-MAILED | — |
| Oct 5, 2021 | CNEA | EXAMINERS AMENDMENT -WRITTEN | — |
| Sep 23, 2021 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Sep 23, 2021 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Sep 23, 2021 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Sep 8, 2021 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Sep 8, 2021 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Sep 8, 2021 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Sep 3, 2021 | DOCK | ASSIGNED TO EXAMINER | — |
| Aug 17, 2021 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| May 24, 2021 | NWAP | NEW APPLICATION ENTERED | — |