CopyMark Law Group
4.9/5
Drawing for BEHR PREMIUM

USPTO serial 97026916

BEHR PREMIUM

Reviewed by CopyMark Law Group

Reg. 8223030Status 700Registered
Filing date
Status date
Registration date
Apr 21, 2026
Examiner
BECHHOFER, YOCHEVED D
Law office
TMO LAW OFFICE 137

What this means

Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.

Status 700: Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six.

Need help with BEHR PREMIUM?

If you own this trademark, we can monitor new filings and help with USPTO deadlines. If you do not, we can file a new U.S. application.

Current trademark owner
Monitor this mark, or talk with CopyMark about this registration.
Trademark Monitoring
(312) 319-4460
Not the owner?
File a new U.S. trademark application, or speak with our attorneys.
Start a new application
(312) 319-4460

Owner

Attorney of record

The USPTO lists this attorney as the applicant's representative for correspondence on this application.

Kirk W. Rudolph

Kirk W. Rudolph MASCO CORPORATION17450 COLLEGE PARKWAYLIVONIA, MI 48152United States

Goods and services

ClassDescriptionStatusFirst use
002Paints; Varnish; Glazes; Paint primers; Paint sealers; Coatings in the nature of stains; Coatings, namely, stains and clear finishes for exterior and interior use on a variety of substrates; Tints for architectural paints and pigmented coatings for interior and exterior use; Wood stains; tinting base for mixing paintsACTIVENov 4, 2021

Related trademarks

CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.

Prosecution history

DateCodeEventWhat it means
Apr 21, 2026NRCCNOTICE OF REGISTRATION CONFIRMATION EMAILED—
Apr 21, 2026R.PRREGISTERED-PRINCIPAL REGISTERYour trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive.
Mar 31, 2026SUNANOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED—
Mar 31, 2026CNPRALLOWED PRINCIPAL REGISTER - SOU ACCEPTED—
Mar 12, 2026SUPCSTATEMENT OF USE PROCESSING COMPLETE—
Mar 6, 2026IUAFUSE AMENDMENT FILED—
Mar 6, 2026EISUTEAS STATEMENT OF USE RECEIVEDThe applicant filed a Statement of Use with specimens showing the mark in actual commerce. The USPTO will review the filing for compliance. If accepted, the mark can proceed to registration; if deficient, the USPTO may issue a requirement or office action.
Mar 3, 2026EWAFTEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS—
Mar 3, 2026TCCATEAS CHANGE OF CORRESPONDENCE RECEIVED—
Mar 3, 2026ARAAATTORNEY/DOM.REP.REVOKED AND/OR APPOINTEDThis event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action.
Mar 3, 2026REAPTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED—
Jan 17, 2026EXRANOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED—
Jan 17, 2026EX5GSOU EXTENSION 5 GRANTED—
Jan 16, 2026AITUCASE ASSIGNED TO INTENT TO USE PARALEGAL—
Aug 29, 2025EXT5SOU EXTENSION 5 FILED—
Aug 29, 2025EEXTSOU TEAS EXTENSION RECEIVEDThe applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use.
Mar 8, 2025EXRANOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED—
Mar 7, 2025EX4GSOU EXTENSION 4 GRANTED—
Mar 7, 2025EXT4SOU EXTENSION 4 FILED—
Mar 7, 2025EEXTSOU TEAS EXTENSION RECEIVEDThe applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use.
Sep 4, 2024EXRANOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED—
Sep 4, 2024EX3GSOU EXTENSION 3 GRANTED—
Sep 4, 2024EXT3SOU EXTENSION 3 FILED—
Sep 4, 2024EEXTSOU TEAS EXTENSION RECEIVEDThe applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use.
Jun 20, 2024ASGNAUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP—
Mar 9, 2024EXRANOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED—
Mar 7, 2024EX2GSOU EXTENSION 2 GRANTED—
Mar 7, 2024EXT2SOU EXTENSION 2 FILED—
Mar 7, 2024EEXTSOU TEAS EXTENSION RECEIVEDThe applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use.
Sep 9, 2023EXRANOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED—
Sep 7, 2023EX1GSOU EXTENSION 1 GRANTED—
Sep 7, 2023EXT1SOU EXTENSION 1 FILED—
Sep 7, 2023EEXTSOU TEAS EXTENSION RECEIVEDThe applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use.
Mar 7, 2023NOAMNOA E-MAILED - SOU REQUIRED FROM APPLICANTA Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date.
Jan 10, 2023NPUBOFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED—
Jan 10, 2023PUBOPUBLISHED FOR OPPOSITIONYour mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance.
Dec 21, 2022NONPNOTIFICATION OF NOTICE OF PUBLICATION E-MAILED—
Dec 5, 2022CNSAAPPROVED FOR PUB - PRINCIPAL REGISTER—
Dec 5, 2022XAECEXAMINER'S AMENDMENT ENTERED—
Dec 5, 2022GNENNOTIFICATION OF EXAMINERS AMENDMENT E-MAILED—
Dec 5, 2022GNEAEXAMINERS AMENDMENT E-MAILED—
Dec 5, 2022CNEAEXAMINERS AMENDMENT -WRITTEN—
Jun 8, 2022GNRNNOTIFICATION OF NON-FINAL ACTION E-MAILEDA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
Jun 8, 2022GNRTNON-FINAL ACTION E-MAILEDA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
Jun 8, 2022CNRTNON-FINAL ACTION WRITTENA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
May 30, 2022DOCKASSIGNED TO EXAMINER—
Oct 21, 2021MDSMNOTICE OF DESIGN SEARCH CODE E-MAILED—
Oct 20, 2021NWOSNEW APPLICATION OFFICE SUPPLIED DATA ENTERED—
Sep 17, 2021NWAPNEW APPLICATION ENTERED—

Frequently asked questions

Related guidance