USPTO serial 97260006
MAYBELLINE
Reviewed by CopyMark Law Group
Status 606
- Filing date
- Status date
- Registration date
- —
- Examiner
- GAINES, LEAH R
- Law office
- INTENT TO USE SECTION
What this means
This page summarizes the public USPTO record for this serial number, including owners, goods and services, and prosecution history.
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Owner
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Lisa M. Gigliotti
Lisa M. Gigliotti L'OREAL USA S/D, INC.10 HUDSON YARDSNEW YORK, NY 10001United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 003 | Cosmetics and makeup preparations incorporating near field communication labels on their packaging | ACTIVE | — |
| 009 | Digital media, namely, collectibles in the nature of downloadable image files containing collectible digital items, images, photographs, art, videos and audio recordings relating to cosmetics and makeup preparations, authenticated by non-fungible tokens (NFTs); Downloadable image files containing collectible digital items, images, photographs, art, videos and audio recordings relating to cosmetics and makeup preparations authenticated by non-fungible tokens (NFTs) used with blockchain technology; Downloadable multimedia file containing photographs, video, and audio recordings featuring cosmetics and makeup preparations authenticated by non-fungible tokens (NFTs) used with blockchain technology; Downloadable collectible items, namely, downloadable audio recordings featuring music and poetry authenticated by non-fungible tokens (NFTs) used with blockchain technology for data storage and to limit access to content; Downloadable virtual goods, namely, computer programs featuring cosmetics and makeup preparations for use online and in online virtual worlds; Downloadable computer software for interactive games for use via a global computer network and through various wireless networks and electronic devices; Downloadable software for engaging in social networking and interacting with online communities, accessing and streaming multimedia entertainment content, and for providing access to an online virtual environment; Downloadable software in the nature of a mobile application for users to browse and perform electronic transactions of retail consumer goods featuring cosmetics and makeup preparations; Downloadable computer software for the creation, production and modification of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; Near field communication tokens, namely, blank near field communication (NFC) tags; Near field communication tokens, namely, near field communication (NFC) tags for making mobile payments and providing advertising information; Near field communication tags for interacting with mobile applications to obtain information concerning cosmetics and makeup preparations; Downloadable computer software for providing access to digital electronic content and experiences pertaining to cosmetics and makeup preparations in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication; Downloadable mobile application software for providing access to digital electronic content and experiences pertaining to cosmetics and makeup preparations in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof via an internet portal or other communication network; Downloadable virtual goods, namely, computer programs featuring cosmetics and makeup preparations to be sold for virtual avatars for use in online virtual worlds | ACTIVE | — |
| 021 | Cosmetic brushes and makeup brushes incorporating near field communication technology labels on their packaging | ACTIVE | — |
| 035 | Retail store services and online retail store services featuring virtual goods, namely, cosmetics and makeup preparations; Operating on-line marketplaces for sellers and buyers of goods rendered in a virtual environment in the nature of a metaverse for people to buy and sell virtual cosmetics and makeup preparations; Operating on-line marketplaces for sellers and buyers of goods featuring on-line trading services rendered in a virtual environment in the nature of a metaverse in which people post requests for products and negotiate transactions via the Internet to trade virtual cosmetics and makeup preparations | ACTIVE | — |
| 041 | Providing an interactive website featuring information and links relating to virtual reality games; Entertainment services, namely, providing online, non-downloadable virtual cosmetics and makeup preparations, digital animated and non-animated designs and characters in the nature of virtual avatars, digital overlay backgrounds, and skins for use in virtual environments created for entertainment purposes; Virtual reality and interactive computer game services provided online from a global computer network and through various wireless networks and electronic devices; Entertainment services, namely, providing online video games; Entertainment services, namely, providing virtual environments in which users can interact for recreational, leisure, or entertainment purposes; Entertainment services, namely, providing a website featuring nondownloadable streaming and live streaming videos of entertainment events featuring cosmetics and makeup preparations; Entertainment services in the nature of organizing, arranging, and hosting social entertainment events; Entertainment services in the nature of organizing, arranging, and hosting virtual live musical performances; Entertainment services, namely, providing on-line, nondownloadable virtual cosmetics and makeup preparations to be sold for virtual avatars for use in virtual environments created for entertainment purposes; Entertainment services, namely, providing online non-downloadable virtual goods, namely, digital art and photographs for use in virtual environments crated for entertainment purposes; Providing online non-downloadable videos in the field of beauty; Providing online non-downloadable audio recordings in the field of beauty | ACTIVE | — |
| 042 | Creating an online community for gamers, creators and Web3 communities featuring digital assets, non-fungible tokens, and metaverses and online worlds; Hosting an online community website featuring digital assets, non-fungible tokens, and metaverses and online worlds; Providing an interactive website featuring technology that allows users to download virtual reality games; Providing an interactive website featuring technology that allows users to access a metaverse for people to browse and accumulate virtual cosmetics and makeup preparations | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by L'Oreal USA Creative, Inc.
- Other trademarks owned by L'Oreal USA Creative, Inc.
- Other trademarks owned by L'OREAL USA S/D, INC.
- Other trademarks in Class 003
- Other trademarks in Class 009
- Other trademarks in Class 021
- Other trademarks in Class 035
- Other trademarks in Class 041
- Other trademarks in Class 042
- Similar marks named MAYBELLINE
- Prosecution event MAB6 explained
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Oct 1, 2025 | MAB6 | ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED | The intent-to-use application was abandoned because no acceptable Statement of Use (or valid extension) was filed before the Notice of Allowance deadline expired. The application is dead unless revived within a limited window. |
| Oct 1, 2025 | ABN6 | ABANDONMENT - NO USE STATEMENT FILED | The intent-to-use application was abandoned because no acceptable Statement of Use (or valid extension) was filed before the Notice of Allowance deadline expired. The application is dead unless revived within a limited window. |
| May 29, 2024 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| May 28, 2024 | EX2G | SOU EXTENSION 2 GRANTED | — |
| May 28, 2024 | EXT2 | SOU EXTENSION 2 FILED | — |
| May 28, 2024 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Jan 24, 2024 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Sep 16, 2023 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Sep 14, 2023 | EX1G | SOU EXTENSION 1 GRANTED | — |
| Sep 14, 2023 | EXT1 | SOU EXTENSION 1 FILED | — |
| Sep 14, 2023 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| May 30, 2023 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Apr 4, 2023 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Apr 4, 2023 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Mar 15, 2023 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Mar 1, 2023 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Feb 27, 2023 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Feb 27, 2023 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Feb 27, 2023 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Dec 3, 2022 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Dec 3, 2022 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Dec 3, 2022 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 22, 2022 | DOCK | ASSIGNED TO EXAMINER | — |
| Feb 15, 2022 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Feb 12, 2022 | NWAP | NEW APPLICATION ENTERED | — |