USPTO serial 97369910
WELLA
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Sep 1, 2026
- Examiner
- KAJUBI, ELIZABETH N
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.
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Current trademark owner
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Not the owner?
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Owner
Wella International Operations Switzerland Sàrl
Petit Lancy, CH
Other trademarks owned by Wella International Operations Switzerland Sàrl
Wella International Operations Switzerland Sàrl
Petit Lancy, CH
Other trademarks owned by Wella International Operations Switzerland Sàrl
Wella International Operations Switzerland Sàrl
Petit Lancy, CH
Other trademarks owned by Wella International Operations Switzerland Sàrl
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Jonathan M. Rixen
Jonathan M. Rixen Dennemeyer & Associates, LLC230 W. Monroe St.Suite 2100Chicago, IL 60606Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 009 | Downloadable software for the production and modification of interactive media, video clips, photography, music, audio recording, data, visual effects, digital files, digital collectibles, crypto-collectibles and non-fungible tokens (NFTs) on a blockchain network containing digital products in the field of hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare; Downloadable software for the production and modification of interactive media, video clips, photography, music, audio recording, data, visual effects, digital files, digital collectibles, crypto-collectibles and non-fungible tokens (NFTs) on a blockchain network in the field of physical hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare; Downloadable mobile application software for users to browse and perform electronic transactions of retail consumer goods, namely, hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof; Downloadable mobile application software for users to access to digital electronic content and experiences specifically, virtually trying on hair color on themselves or their avatar, to assist users in the selection of hair coloring products, to provide information and tutorials in the field of hair color, beauty trends, hair care and hair styling trends, hair color application tips and hair product recommendations and to provide hair salon locator services; Virtual goods, namely, downloadable computer programs featuring hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations for use online and in online virtual worlds; Digital marketing in the form downloadable audio and video recordings featuring live style and fashion events, downloadable video clips featuring hair styling and hair dressing events, downloadable photography, music, audio recordings featuring hair styling and hair dressing events, visual effects in the nature of downloadable image files containing graphics, digital art in the nature of downloadable image files containing artwork, digital collectibles in the nature of personalized photos and images in the field of hair styling and hair dressing events, downloadable digital files in the field of style and fashion products and events authenticated by blockchain-based software technology, smart contracts and non-fungible tokens (NFTs) for use in virtual online environments, extended reality virtual environments social networking and interacting with online communities; Computer hardware and software, downloadable, for automating business activities for hair salons and spas, managing inventory and product ordering using smart product shelves and smart bins with sensors for monitoring inventory levels, assisting service personnel in providing hair care, hairstyle and non-medical hair treatment services, operating and tracking user data from hair and scalp scanners for the non-medical, cosmetic treatment of hair and scalp, operating and tracking user data from hair color creators, operating and tracking user data from color scales for weighing hair color preparations, operating and tracking user data from smart faucets for the control of water temperature and flow, accessing, managing, and displaying digital content on display screens and touch screens, and social networking; mobile devices and connected devices, namely, mobile phones, tablets, laptops, smart mirrors, namely, mirrors with software and display screens that can access, manage and display information and other digital content from internet, display screens, touch screens, internet connected devices and network connected devices in the nature of computers, tablet computers, cellular phones, smart phones for automating business activities for hair salons and spas, managing inventory and product ordering using smart product shelves and smart bins with sensors for monitoring inventory levels, assisting service personnel in providing hair care, hairstyle and non-medical hair treatment services, operating and tracking user data from hair and scalp scanners for the non-medical, cosmetic treatment of hair and scalp, operating and tracking user data from hair color creators, operating and tracking user data from color scales for weighing hair color preparations, operating and tracking user data from smart faucets for the control of water temperature and flow, accessing, managing, and displaying digital content on display screens and touch screens, and social networking | ACTIVE | Jan 1, 2022 |
| 035 | Online retail store services featuring goods and services, namely, hair care preparations, hair styling preparations, hair coloring preparations, non-medicated skincare preparations and hair color accessories; Online retail store services featuring virtual goods and services, namely, hair care preparations, hair styling preparations, hair coloring preparations, non-medicated skincare preparations and hair color accessories for use in online virtual environments; Provision of an online marketplace for buyers and sellers of downloadable digital art images authenticated by non-fungible tokens (NFTs), digital animated and non-animated designs and characters, avatars, digital overlays, skins; Conducting and administering membership and customer loyalty programs for enabling participants to obtain discounts on goods and services for access to events, programs, and the ability to modify digital or physical products; providing incentive award programs for customers and members in the nature of promoting the sale of products and services, namely, hair care preparations, hair styling preparations, hair coloring preparations, non-medicated skincare preparations and hair color accessories; advertising services, all in the field of beauty; Promotion of retail store services and wholesale store services featuring computer hardware and software, mobile devices and connected devices, namely, mobile phones, tablets, laptops, internet-connected devices and network-connected devices; arranging and concluding commercial transactions on behalf of third parties in the nature of a commercial intermediary | ACTIVE | Jan 1, 2012 |
| 041 | Entertainment services, namely, providing on-line, non-downloadable virtual hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations, digital animated and non-animated designs and characters, avatars, digital overlays, and skins for use in virtual environments and created for entertainment purposes; Entertainment services in the nature of organizing, arranging, hosting and providing on-line, non-downloadable virtual style and fashion events, performances, social entertainment events, namely, beauty shows for entertainment purposes; Online business educational services, namely, providing classes, seminars, workshops and training services in the field of the use and sale of hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations for use in virtual, augmented and mixed reality contexts; Educational and entertainment services, namely, providing non-downloadable prerecorded online videos in the field of cosmetics, skincare, haircare, and beauty products, retail training and merchandising training, all for the proper recommendation and sale of hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations; Entertainment services, namely, on-line, non-downloadable virtual hair styles for use in virtual environments created for entertainment purposes, blockchain tokens, digital tokens, non-fungible tokens (NFTs), digital media, digital files, and digital assets featuring or linking to hair care preparations, hair styling preparations, hair coloring preparations and non-medicated skincare preparations for entertainment purposes; Entertainment services, namely, production, distribution, display, and storage of digital collectibles, namely, the organization of virtual events for entertainment purposes; Entertainment services, namely, providing an on-line virtual environment providing information in the field of hair care preparations and styling facilitated by for using, trading, and purchasing virtual goods, blockchain tokens, digital tokens, non-fungible tokens, digital media, digital files, and digital assets; Entertainment services, namely, providing on-line, non-downloadable virtual hair care preparations, virtual hair styling preparations, virtual hair coloring preparations, virtual non-medicated skincare preparations to be used by virtual avatars; Beauty consultation services for avatars for use in virtual environments created for entertainment purposes, namely, online hair care, styling and color consultation services to assist avatars in selecting hair treatment, styling and color product in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof; Virtual salon services for avatars for use in virtual environments created for entertainment purposes, namely, online hair care, styling and color consultation services to assist avatars in selecting hair treatment, styling and color product in a virtual environment including a metaverse, virtual reality, augmented reality, mixed reality, extended reality, or a combination thereof | ACTIVE | Oct 31, 2008 |
| 044 | Beauty consultation services, namely, online hair care, styling and color consultation services to assist consumers in selecting hair treatment, styling and color product; Providing a web site for hair colorists and beauty salon professionals that features information about the use and selection of hair color, hair care products, and hair treatments | ACTIVE | Oct 31, 2008 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Wella International Operations Switzerland Sàrl
- Other trademarks owned by Wella International Operations Switzerland Sàrl
- Other trademarks owned by Wella International Operations Switzerland Sàrl
- Other trademarks in Class 009
- Other trademarks in Class 035
- Other trademarks in Class 041
- Other trademarks in Class 044
- Similar marks named WELLA
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Sep 1, 2026 | NRCC | NOTICE OF REGISTRATION CONFIRMATION EMAILED | — |
| Sep 1, 2026 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Aug 11, 2026 | SUNA | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED | — |
| Aug 11, 2026 | CNPR | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | — |
| Jul 22, 2026 | SUPC | STATEMENT OF USE PROCESSING COMPLETE | — |
| Jul 8, 2026 | IUAF | USE AMENDMENT FILED | — |
| Jul 8, 2026 | EISU | TEAS STATEMENT OF USE RECEIVED | The applicant filed a Statement of Use with specimens showing the mark in actual commerce. The USPTO will review the filing for compliance. If accepted, the mark can proceed to registration; if deficient, the USPTO may issue a requirement or office action. |
| Jun 3, 2026 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Jun 3, 2026 | EX5G | SOU EXTENSION 5 GRANTED | — |
| Jun 2, 2026 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| Jan 8, 2026 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Jan 7, 2026 | EXT5 | SOU EXTENSION 5 FILED | — |
| Jul 9, 2025 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Jul 8, 2025 | EX4G | SOU EXTENSION 4 GRANTED | — |
| Jul 8, 2025 | EXT4 | SOU EXTENSION 4 FILED | — |
| Jul 8, 2025 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Jun 30, 2025 | EWAF | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS | — |
| Jun 30, 2025 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Jun 30, 2025 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jun 30, 2025 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Mar 3, 2025 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Jan 7, 2025 | EX3G | SOU EXTENSION 3 GRANTED | — |
| Jan 7, 2025 | EXT3 | SOU EXTENSION 3 FILED | — |
| Jan 7, 2025 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Jan 2, 2025 | EWAF | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS | — |
| Jan 2, 2025 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Jan 2, 2025 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jan 2, 2025 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Jun 11, 2024 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Jun 11, 2024 | EX2G | SOU EXTENSION 2 GRANTED | — |
| Jun 11, 2024 | EXT2 | SOU EXTENSION 2 FILED | — |
| Jun 11, 2024 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Jan 11, 2024 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Jan 9, 2024 | EX1G | SOU EXTENSION 1 GRANTED | — |
| Jan 9, 2024 | EXT1 | SOU EXTENSION 1 FILED | — |
| Jan 9, 2024 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Jul 25, 2023 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| May 30, 2023 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| May 30, 2023 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| May 10, 2023 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Apr 23, 2023 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Mar 13, 2023 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Mar 12, 2023 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Mar 12, 2023 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jan 3, 2023 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jan 3, 2023 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jan 3, 2023 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 18, 2022 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Nov 17, 2022 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Nov 17, 2022 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jun 8, 2022 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jun 8, 2022 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jun 8, 2022 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jun 1, 2022 | DOCK | ASSIGNED TO EXAMINER | — |
| Apr 25, 2022 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Apr 22, 2022 | NWAP | NEW APPLICATION ENTERED | — |