USPTO serial 97774484
VIANT
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Sep 2, 2025
- Examiner
- ABID, NABEELA
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.
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If you own this trademark, we can monitor new filings and help with USPTO deadlines. If you do not, we can file a new U.S. application.
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Monitor this mark, or talk with CopyMark about this registration.
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File a new U.S. trademark application, or speak with our attorneys.
Owner
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Susan M. Natland
Susan M. Natland BAKER & HOSTETLER LLP600 Anton Blvd., Suite 900Costa Mesa, CA 92626United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 009 | Downloadable documents, reports, messages being documents, graphics being images, images, audio recordings, video recordings, electronic media being multimedia files containing audio and video, and electronic data files, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business | ACTIVE | Jan 14, 2015 |
| 035 | Track and report on advertisements and marketing efforts of others, namely, tracking and reporting of online marketing activities for third parties; advertising, customer relationship management, and marketing consultancy; tracking, reporting and analysis of the effectiveness of advertising, namely, advertising analysis; evaluate placement criteria for advertisements for others, namely, advertising analysis; evaluate potential advertising placements for others, namely, advertising analysis; preparing and placing advertisements for others; collection and analysis of metric business data for others with respect to advertisements, namely, analyzing and compiling business data in the field of advertisements; providing advertising information via a website and mobile, computer, and other connected device applications; promoting the goods and services of others; business administration and management services in the field of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; statistical and predictive evaluations of marketing and advertising data in the nature of statistical analysis and reporting services for business purposes; compiling and systematization of data into computer databases, namely, compiling business data; advertisement bidding services for others; advertising, marketing, and promotion services; targeted marketing services, data analytics being business, advertising, and market data analysis, and predictive analytics, namely, using analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; ad serving, namely, placing advertisements on websites, mobile applications, television, billboards, digital display units, and digital streaming for others using specialized computer software; media planning, namely, advising the client on the correct times and locations to advertise based on media analysis of the market for that media, and media buying advice, namely, advising the client how much media time and at what times the client should be purchasing advertising; advertising services provided via online, mobile devices, television, radio, film, print, billboard, kiosk, digital display unit, and electronic media and communication; provision and rental of advertising space; provision and rental of advertising space online, in communications networks, mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with advertising space, namely, online advertising network matching services for connecting advertisers to websites, mobile applications, television, radio, film, print, billboard, kiosk, and digital display unit advertising space; design, development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns, namely, development of advertising concepts, advertising analysis, and compilation, production, and dissemination of advertising matter; advertising analysis, consultation, planning, and research; preparing business reports and business advertising reports; collection and analysis of business, advertising and consumer activity, relationship and experience data, namely, business data analysis; consulting in the field of advertising; web site traffic optimization; business research services; business data analytics and predictive analytics services, namely, business data analytics; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; market research services; advertising services; dissemination of advertisements; providing a searchable database and data sets featuring business, advertising, advertisement, consumer, business, and market information, namely, providing an on-line searchable database featuring business information; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO); all of the foregoing in the field of advertising and none of the foregoing in the field of business mergers and acquisition services or business consulting in the field of facilitating and advising strategic partnerships | ACTIVE | Jan 14, 2015 |
| 036 | Trading of carbon dioxide and greenhouse gas emission credits, allowances or offsets of others relating to an incentive program in the field of commercial advertising; none of the foregoing in the field of financial consulting services | ACTIVE | Jan 1, 2023 |
| 038 | Telecommunications services in the nature of electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, advertising, information, and electronic media, namely, transmission of voice, data, graphics, images, audio and video by means of telecommunications networks, wireless communication networks, and the Internet; providing access to computerized databases and advertising networks, namely, providing access to databases and providing access to telecommunication networks; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content, namely, electronic transmission and streaming of digital media content for others via global and local computer networks | ACTIVE | Jan 14, 2015 |
| 041 | Training and educational services, namely, providing online instruction in the field of advertising, marketing, business, market research, data analytics, predictive analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, and communication technologies; providing online non-downloadable electronic publications in the nature of articles in the field of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business; providing online non-downloadable electronic publications in the nature of reports and non-downloadable videos, all in the fields of advertisements, advertising, marketing, data analytics, data flow, workflow, consumer relations, consumer activity, consumer experience, advertising metrics, analytics and research, and business | ACTIVE | Jan 14, 2015 |
| 042 | Providing temporary use of online non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of online non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of online non-downloadable software for rendering Internet marketing and advertising media formats and providing temporary use of online non-downloadable software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute advertisements; design, development and installation of computer software to allow advertisements to be placed on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating computer network-based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring computer software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile and digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing temporary use of online non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of online non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of online non downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of online non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of online non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of online non downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of online non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; electronic collection, monitoring, and analysis of personal and household identifying information, interaction, location, traffic, interest, habit, demographic, click-through, purchasing, lifestyle, behavior, and other personalized data and information, audience insights, and audience segmentation, namely, data automation and collection service using proprietary software to evaluate, analyze and collect service data; consulting services in the field of graphic design of advertisements; software as a service (SAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) featuring computer software for use in internet, mobile and digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, video, and audio data; platform as a service (PAAS), featuring computer software platforms that deliver targeted advertising content based on certain attributes of the consumer, consumer household, and device receiving the content; providing temporary use of online non-downloadable software using artificial intelligence for machine learning; research in the field of artificial intelligence; providing temporary use of online non-downloadable software for autonomous advertising; Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, providing quality assurance services in the field of advertisements, electronic monitoring of advertisement engagement activity to detect fraud via the internet, monitoring of advertisements for quality control purposes, and inspection of advertisements for quality control purposes | ACTIVE | Jan 14, 2015 |
| 045 | Providing ad verification services related to advertising placements on communications networks, the Internet, in mobile and computer applications, in electronic media, and on mobile and communication devices, namely, compiling and analyzing advertisement engagement data in order to uncover and identify fraud | ACTIVE | Jan 14, 2015 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Viant Technology LLC
- Other trademarks owned by Viant Technology LLC
- Other trademarks owned by Viant Technology LLC
- Other trademarks in Class 009
- Other trademarks in Class 035
- Other trademarks in Class 036
- Other trademarks in Class 038
- Other trademarks in Class 041
- Other trademarks in Class 042
- Other trademarks in Class 045
- Similar marks named VIANT
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Mar 31, 2026 | EWAF | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS | — |
| Mar 31, 2026 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Mar 31, 2026 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Mar 31, 2026 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Mar 31, 2026 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Mar 31, 2026 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Sep 2, 2025 | NRCC | NOTICE OF REGISTRATION CONFIRMATION EMAILED | — |
| Sep 2, 2025 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Aug 9, 2025 | SUNA | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED | — |
| Aug 9, 2025 | CNPR | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | — |
| Aug 8, 2025 | SUPC | STATEMENT OF USE PROCESSING COMPLETE | — |
| Aug 8, 2025 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| Nov 7, 2024 | IUAF | USE AMENDMENT FILED | — |
| Nov 7, 2024 | EISU | TEAS STATEMENT OF USE RECEIVED | The applicant filed a Statement of Use with specimens showing the mark in actual commerce. The USPTO will review the filing for compliance. If accepted, the mark can proceed to registration; if deficient, the USPTO may issue a requirement or office action. |
| May 7, 2024 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Mar 12, 2024 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Mar 12, 2024 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Feb 21, 2024 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Feb 21, 2024 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Feb 7, 2024 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Feb 7, 2024 | XAEC | EXAMINER'S AMENDMENT ENTERED | — |
| Feb 7, 2024 | GNEN | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | — |
| Feb 7, 2024 | GNEA | EXAMINERS AMENDMENT E-MAILED | — |
| Feb 7, 2024 | CNEA | EXAMINERS AMENDMENT -WRITTEN | — |
| Jan 31, 2024 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Jan 30, 2024 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Jan 30, 2024 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Oct 30, 2023 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Oct 30, 2023 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Oct 30, 2023 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Oct 30, 2023 | DOCK | ASSIGNED TO EXAMINER | — |
| Feb 17, 2023 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Feb 3, 2023 | NWAP | NEW APPLICATION ENTERED | — |