USPTO serial 97872318
ESSANO HYDRATION+
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Apr 14, 2026
- Examiner
- CHOE, JULIE H
- Law office
- FILE REPOSITORY (FRANCONIA)
What this means
Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.
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Current trademark owner
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File a new U.S. trademark application, or speak with our attorneys.
Owner
East Tamaki, Auckland, NZ
East Tamaki, Auckland, NZ
East Tamaki, Auckland, NZ
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Sarah W. Matthews
Sarah W. Matthews DENTONS DURHAM JONES PINEGAR3301 NORTH THANKSGIVING WAY, SUITE 400LEHI, UT 84043United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 003 | Cosmetics; Depilatories; Perfumery; Antiperspirants and deodorants for personal use; Beauty masks for faces; Beauty soap; Body wash; Breath freshening sprays; Facial oils; Gel eye masks; Lip balm; Make-up removing preparations; Non-medicated mouth washes; Non-medicated skin serums; Non-medicated skin care preparations; Oils for cosmetic purposes; Shaving preparations; Shower and bath gel; Skin cleansers; Skin moisturizer; Skin toners; Sun care lotions; Sunscreen preparations; Suntanning preparations | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Apr 14, 2026 | NRCC | NOTICE OF REGISTRATION CONFIRMATION EMAILED | — |
| Apr 14, 2026 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Feb 24, 2026 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Feb 24, 2026 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Feb 18, 2026 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Feb 3, 2026 | OTHE | CASE RETURNED TO EXAMINATION | — |
| Feb 3, 2026 | IUCN | NOTICE OF ALLOWANCE CANCELLED | — |
| Feb 2, 2026 | PCBG | PETITION TO DIRECTOR - CHANGE BASIS - GRANTED | — |
| Jan 29, 2026 | APET | ASSIGNED TO PETITION STAFF | — |
| Jan 1, 2026 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Dec 31, 2025 | EX1G | SOU EXTENSION 1 GRANTED | — |
| Dec 31, 2025 | EXT1 | SOU EXTENSION 1 FILED | — |
| Dec 31, 2025 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Nov 26, 2025 | TPAD | TEAS PETITION TO AMEND BASIS RECEIVED | — |
| Jul 1, 2025 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| May 6, 2025 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| May 6, 2025 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Apr 30, 2025 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Mar 22, 2024 | ERRR | ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED | — |
| Mar 15, 2024 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Mar 15, 2024 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Mar 15, 2024 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Mar 15, 2024 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jan 8, 2024 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jan 8, 2024 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jan 8, 2024 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Dec 29, 2023 | DOCK | ASSIGNED TO EXAMINER | — |
| Apr 27, 2023 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Apr 7, 2023 | NWAP | NEW APPLICATION ENTERED | — |