USPTO serial 98340819
BOTH/AND
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Dec 30, 2025
- Examiner
- WILLIS, ALLYSON B
- Law office
- FILE REPOSITORY (FRANCONIA)
What this means
Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.
Need help with BOTH/AND?
If you own this trademark, we can monitor new filings and help with USPTO deadlines. If you do not, we can file a new U.S. application.
Current trademark owner
Monitor this mark, or talk with CopyMark about this registration.
Not the owner?
File a new U.S. trademark application, or speak with our attorneys.
Owner
Superior Branding Enterprises, Inc.
Astoria, NY
Other trademarks owned by Superior Branding Enterprises, Inc.
SAN FRANCISCO, CA
SAN FRANCISCO, CA
SAN FRANCISCO, CA
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
SEAN L. SWEENEY
SEAN L. SWEENEY Tredecim LLC91-J Auburn Street, #1133Portland, ME 04103United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Advertising agencies specializing in marketing strategies to promote businesses; Advertising agency services; Advertising and business management consultancy; Advertising and marketing consultancy; Advertising services, namely, creating corporate and brand identity for others; Consultancy regarding advertising communication strategies; Consulting services in the field of development of advertising concepts; Creating advertising material; Development of advertising concepts; Development, creation, production, and post-production of advertising content; Preparation and realization of media and advertising plans and concepts; Preparing advertisements for others | ACTIVE | Jan 2, 2024 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Superior Branding Enterprises, Inc.
- Other trademarks owned by THE BOTH AND COMPANY, INC.
- Other trademarks owned by THE BOTH AND COMPANY, INC.
- Other trademarks owned by THE BOTH AND COMPANY, INC.
- Other trademarks in Class 035
- Similar marks named BOTH/AND
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Dec 30, 2025 | NRCC | NOTICE OF REGISTRATION CONFIRMATION EMAILED | — |
| Dec 30, 2025 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Nov 11, 2025 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Nov 11, 2025 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Nov 5, 2025 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Oct 15, 2025 | EXPT | EXPARTE APPEAL TERMINATED | — |
| Oct 15, 2025 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Oct 14, 2025 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Oct 10, 2025 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Oct 10, 2025 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Oct 10, 2025 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Oct 10, 2025 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Oct 10, 2025 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Oct 10, 2025 | EXPI | EX PARTE APPEAL-INSTITUTED | — |
| Oct 10, 2025 | JURT | JURISDICTION RESTORED TO EXAMINING ATTORNEY | — |
| Oct 8, 2025 | EXAF | EXPARTE APPEAL RECEIVED AT TTAB | — |
| Sep 26, 2025 | NREV | NOTICE OF REVIVAL - E-MAILED | — |
| Sep 26, 2025 | PGTT | PETITION GRANTED - TTAB APPEAL FILED | — |
| Sep 24, 2025 | ASGN | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP | — |
| Sep 21, 2025 | APET | ASSIGNED TO PETITION STAFF | — |
| Aug 18, 2025 | EXAF | EXPARTE APPEAL RECEIVED AT TTAB | — |
| Aug 15, 2025 | PROA | TEAS PETITION TO REVIVE RECEIVED | — |
| Aug 15, 2025 | EXAF | EXPARTE APPEAL RECEIVED AT TTAB | — |
| Aug 15, 2025 | EXAF | EXPARTE APPEAL RECEIVED AT TTAB | — |
| Jun 16, 2025 | MAB2 | ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND | The trademark application was abandoned because a required response or document was not filed by the deadline — usually a missed Office Action response. The application is dead unless a petition to revive is granted within a limited time. |
| Jun 16, 2025 | ABN2 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE | The trademark application was abandoned because a required response or document was not filed by the deadline — usually a missed Office Action response. The application is dead unless a petition to revive is granted within a limited time. |
| Feb 28, 2025 | GNFN | NOTIFICATION OF FINAL REFUSAL EMAILED | — |
| Feb 28, 2025 | GNFR | FINAL REFUSAL E-MAILED | A final Office Action (final refusal) means the examining attorney is maintaining at least one refusal and your options are narrower. You can file a response addressing the refusal, appeal to the Trademark Trial and Appeal Board, or let the application abandon. |
| Feb 28, 2025 | CNFR | FINAL REFUSAL WRITTEN | A final Office Action (final refusal) means the examining attorney is maintaining at least one refusal and your options are narrower. You can file a response addressing the refusal, appeal to the Trademark Trial and Appeal Board, or let the application abandon. |
| Feb 6, 2025 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Feb 6, 2025 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Feb 6, 2025 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Nov 5, 2024 | XELG | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED | — |
| Nov 5, 2024 | XELR | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED | — |
| Aug 6, 2024 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 6, 2024 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 6, 2024 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jul 31, 2024 | DOCK | ASSIGNED TO EXAMINER | — |
| Apr 19, 2024 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Jan 3, 2024 | NWAP | NEW APPLICATION ENTERED | — |