USPTO serial 98399630
HOUSEHOLD ID
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Dec 2, 2025
- Examiner
- WATTS-FITZGERALD, CAITLIN C
- Law office
- FILE REPOSITORY (FRANCONIA)
What this means
Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.
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Owner
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Susan M. Natland
Susan M. Natland BAKER & HOSTETLER LLP600 Anton Blvd., Suite 900Costa Mesa, CA 92626United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Tracking and reporting of advertisements and marketing activities for third parties; advertising, customer relationship management, and marketing consultancy; tracking and reporting the effectiveness of advertising; analyzing the effectiveness of advertisements, namely, advertising analysis; advertising analysis services for the purpose of evaluating the placement, timing, duration, frequency, location, target audience, targeted marketing, and effective channels of advertisements for others; preparing and placing advertisements for others; collection and analysis of advertising metric data for others with respect to advertisements for business and marketing purposes; providing advertising information online, via a website, and via wireless networks for display on other connected device applications; promoting the goods and services of others; business administration and business management services in the fields of advertising, consumer engagement, consumer relationship management, social media, marketing, and entertainment; advertising analysis services, namely, the statistical and predictive evaluation of marketing and advertising data for business and marketing purposes; compiling and systematization of data into computer databases; advertisement bidding services, namely, online bidding on advertisement placements and impressions for others; advertising, marketing, and promotion services; targeted marketing services, business and marketing data analysis, and predictive business and marketing data analysis; ad serving, namely, placing advertisements on websites, mobile applications, television, electronic billboards, digital display units, digital media, social media, podcasts, digital audio, connected devices, and digital streaming for others using specialized computer software; media planning, in the nature of advertising planning; media buying consulting services; media buying services in the nature of procurement, namely, purchasing advertising space and placements for others; advertising services provided online, via television, radio, film, print, billboard, kiosk, and digital display unit, as well as accessible via mobile application; providing and renting advertising space; providing and renting advertising space online, in communications networks, within mobile applications, on television, on radio, in film, in print, and on billboards, kiosks, and digital display units; advertising matching services for connecting advertisers with available advertising spaces; development, compilation, creation, production, dissemination, analysis, and management of advertising matter and advertising campaigns; advertising analysis, consultation, planning, and research; preparing business reports on the subject of advertising; collection and analysis of business data, advertising data, and market research data on consumer behavior, customer relationships, and customer experience; consulting in the field of advertising; web site traffic optimization; business research; compiling and analyzing statistics, data and other sources of information for business purposes; analysis of market research data and statistics; data management services in the nature of collecting and reporting on advertising data for business and advertising purposes; database management services; market research services; advertising services; dissemination of advertisements; providing an online searchable database featuring data sets in the fields of business, advertising, advertisement, consumer marketing research, consumer buying habits, and market research information; inventory management; development of marketing strategies, concepts and tactics, namely, audience development and brand awareness; marketing services in the field of conversion rate optimization (CRO) | ACTIVE | Feb 22, 2017 |
| 038 | Telecommunications services, namely, electronic, electric, and digital transmission of data, messages, graphics, images, audio, video, information, and digital media content; providing access to computerized databases and telecommunications networks for advertising purposes; electronic transmission and streaming of data and audio, video, audiovisual, and digital media content | ACTIVE | Feb 22, 2017 |
| 042 | Providing temporary use of non-downloadable computer software to create, develop and modify video and media content, data and information for use in advertising; providing temporary use of non-downloadable computer software for onboarding and linking offline data for purposes of advertising, marketing and consumer relationship management; providing temporary use of non-downloadable software for rendering Internet marketing and advertising media formats and software for managing, tracking and evaluating media planning, and media buying; software development for advertising, marketing, and consumer relationship management and related applications; providing a website featuring technology that enables users to upload, encode and distribute video advertisements and non-video advertisements; design, development and installation of software for placing advertisements on computers, tablets, smartphones, televisions and connected devices; computer services, namely, creating website based indexes of information; application service provider (ASP) and platform as a service (PAAS) featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising; platform as a service (PAAS) featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements; providing temporary use of non-downloadable software for creation, management, and analysis of advertising campaigns and creative, direct buying and selling of advertising space, and purchase and sale of advertising space; design and development of computer software for use in digital advertising; providing temporary use of non-downloadable software for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of non-downloadable software using artificial intelligence and machine learning for accessing, viewing, searching, providing, submitting, receiving, collecting, compiling, creating, managing, transferring, storing, tracking, reporting, analyzing, extracting, distributing, automating, processing, collaborating on, and publishing data, images, documents, and information relating to advertising, advertisements, business intelligence, consumer relationship, marketing, data analytics, predictive analytics, data flow, workflow, consumer activity, and consumer experience; providing temporary use of non-downloadable software for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software using artificial intelligence and machine learning for buying, selling, offering for sale, and renting advertisements and advertising space; providing temporary use of non-downloadable software for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software using artificial intelligence and machine learning for the creation, execution, analysis, and optimization of advertising and advertising campaigns; providing temporary use of non-downloadable software for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; providing temporary use of non-downloadable software using artificial intelligence and machine learning for collecting, analyzing, and optimizing the value and return on investment of advertising and advertisements; software as a service (SAAS) services featuring software for electronic collection, monitoring, and analysis of consumer interactions with connected devices, consumer interactions with advertisements, their location, internet traffic, interests, purchasing habits, product viewing habits, advertisement engagement habits, demographics, click-through advertisement engagement, purchasing, lifestyle preferences, and behavior, as well as audience insights and audience segmentation; software as a service (SAAS) services featuring software for electronic collection, monitoring, and analysis of connected device interactions with advertisements, device location, internet traffic, user interests based on advertisement engagement, user purchasing habits, user product viewing habits, user advertisement engagement habits, user demographics, user click-through advertisement engagement, user purchasing, user lifestyle preferences, and user behavior, as well as user audience insights and audience segmentation; consulting services in the field of graphic design of advertisements; software as a service (SAAS) services featuring software that enables users to evaluate advertising placements, that tracks and reports on advertisements and marketing efforts of its users and others, and that provides analytics, predictive analytics, optimization strategies, verification and quality metrics related to advertising on the Internet, on websites, in mobile and computer applications, and on connected devices; software as a service (SAAS) services featuring computer software platforms for use in internet, mobile or digital advertising that allow advertisers to reach audiences and enable network operators to create revenue streams from display, video, and lead generation advertisements on their networks; electronic storage of electronic media, namely, images, text, digital video files, and audio data; platform as a service (PAAS) services featuring software that delivers targeted advertising content based on certain attributes of the consumer or device receiving the content; providing temporary use of non-downloadable software using artificial intelligence for machine learning; providing temporary use of non-downloadable software for autonomous advertising; providing ad verification services, namely, providing quality assurance services in the field of advertisements and monitoring advertisements for quality control purposes | ACTIVE | Feb 22, 2017 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Viant Technology LLC
- Other trademarks owned by Viant Technology LLC
- Other trademarks owned by Viant Technology LLC
- Other trademarks in Class 035
- Other trademarks in Class 038
- Other trademarks in Class 042
- Similar marks named HOUSEHOLD ID
- Recently changed USPTO trademarks
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Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Mar 31, 2026 | EWAF | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS | — |
| Mar 31, 2026 | TCCA | TEAS CHANGE OF CORRESPONDENCE RECEIVED | — |
| Mar 31, 2026 | ARAA | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Mar 31, 2026 | REAP | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED | — |
| Mar 31, 2026 | CHAN | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED | — |
| Mar 31, 2026 | COAR | TEAS CHANGE OF OWNER ADDRESS RECEIVED | — |
| Dec 2, 2025 | NRCC | NOTICE OF REGISTRATION CONFIRMATION EMAILED | — |
| Dec 2, 2025 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Oct 14, 2025 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Oct 14, 2025 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Oct 8, 2025 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Sep 12, 2025 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Sep 11, 2025 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Sep 10, 2025 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Sep 10, 2025 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jun 10, 2025 | XELG | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED | — |
| Jun 10, 2025 | XELR | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED | — |
| Mar 10, 2025 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 10, 2025 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 10, 2025 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 10, 2025 | IUAA | USE AMENDMENT ACCEPTED | — |
| Mar 7, 2025 | AUPC | AMENDMENT TO USE PROCESSING COMPLETE | — |
| Mar 7, 2025 | IUAF | USE AMENDMENT FILED | — |
| Mar 6, 2025 | EAAU | TEAS AMENDMENT OF USE RECEIVED | — |
| Mar 6, 2025 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Mar 6, 2025 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Mar 6, 2025 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Dec 6, 2024 | XELG | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED | — |
| Dec 6, 2024 | XELR | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED | — |
| Sep 6, 2024 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Sep 6, 2024 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Sep 6, 2024 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Sep 4, 2024 | DOCK | ASSIGNED TO EXAMINER | — |
| Jun 9, 2024 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Feb 9, 2024 | NWAP | NEW APPLICATION ENTERED | — |