USPTO serial 98516038
REPUTATION DIVIDEND
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Oct 21, 2025
- Examiner
- OGUNFEMI, RASHEEDAT
- Law office
- FILE REPOSITORY (FRANCONIA)
What this means
Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.
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If you own this trademark, we can monitor new filings and help with USPTO deadlines. If you do not, we can file a new U.S. application.
Current trademark owner
Monitor this mark, or talk with CopyMark about this registration.
Not the owner?
File a new U.S. trademark application, or speak with our attorneys.
Owner
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Timothy D. Kroninger
Timothy D. Kroninger Varnum LLP480 Pierce St., Suite 300Birmingham, MI 48009United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Brand evaluation services consisting of auditing, monitoring, evaluation, and analysis of business public opinion, public relations and public profile; Business research services, namely, research relating to public opinion, public relations, public profile and brand goodwill of businesses; Business research services consisting of compiling and assessing data relating to public opinion, public relations, public profile and brand goodwill of businesses; Business research services relating to businesses public relations, public opinion, public profile and goodwill; Brand evaluation services, namely, auditing of business profile, trustworthiness, dependability, respectability and public perception; Business management services consisting of business public relations, public opinion, public profile and goodwill management services; Business advice, consultancy and assistance relating to business public relations, public opinion, public profile and brand goodwill; research, advice, consultancy and assistance relating to marketing, namely, brand ambassador monitoring and market mapping; Brand evaluation services, namely, brand monitoring and business audit services; compiling and assessing data relating to the marketing and public relations effectiveness of businesses; Brand evaluation services consisting of auditing, evaluating, monitoring, and analysing advertising, promotions and marketing strategies and effectiveness, and validating business research; Brand evaluation services consisting of evaluating, monitoring, and analysing the effectiveness of advertising and marketing communications and validating business research; advice, consultancy, and assistance relating to advertising and marketing communications; Business marketing services consisting of evaluating, monitoring, approving and analysing of press, social media posts, market information, marketing communications, and consumer feedback for businesses; business appraisals in the field of brand goodwill; compilation and provision of information in the field of market research, market analysis, marketing and advertising effectiveness, brand goodwill and business risk monitoring; Business information services consisting of preparation, collecting, compiling, analysing, evaluating and reporting business data and statistical information; Business information services consisting of preparation, collecting, compiling, analysing, evaluating and reporting business data in the field of public opinion, public relations, public profiles, media monitoring, media analysis, brand goodwill, public perception of business, consumer influencing, business risk management, and brand monitoring; Business management and leadership consultancy and advice; Brand evaluation servies consisting of monitoring and auditing of business communications; business marketing services consisting of monitoring and auditing the effectiveness of promotions and marketing strategies; advice, consultancy, assistance and business research services relating to the effectiveness of business marketing communications; Business research services consisting of managing research projects for business purposes relating to marketing effectiveness, brand recognition, public opinion, public relations and brand goodwill; Business research services consisting of managing research projects for businesses relating to consumer influencing, business risk management, and marketing communications monitoring and effectiveness; advice, consultancy, and assistance relating to the creation and management of investor and marketing communications; Business management services consisting of monitoring social media marketing; Market research services consisting of data collection and analysis relating to commercial markets and public relations; Business consulting services consisting of conducting surveys and research, and providing advice to managers and businesses regarding tracking commercial issues and risks; market research and analysis services; social media marketing analysis services; business marketing and data analysis services consisting of analyzing competitors' marketing strategies; business research in the field of business image perception; public opinion polling; business advertising and marketing strategy development services; Market analysis, namely, media analysis; Market analysis services consisting of analyzing competitors' business models; Business research services in the field of brand and business image perception; Brand evaluation services, namely, evaluating the success of sponsorship agreements; consultancy and advice relating to business management and leadership; Business research services consisting of evaluating, monitoring, validating, and analyzing data on business competitors' marketing strategies; Marketing consultancy, advice and assistance relating to the creation and management of investor and commercial communications; business enquiries; business investigations; Marketing services relating to brand, corporate and marketing communications and investor relations; public and media relations services for business; business consulting services in the fields of public affairs, crisis counselling and management, and media training; business advice and information services consisting of devising and executing plans to analyze, enhance, protect and rehabilitate businesses; Business consultancy, advice and preparing business reports relating to the aforesaid | ACTIVE | — |
| 036 | Financial valuation of businesses and assets; financial valuation of intellectual property and goodwill; financial value analysis of brands and corporate goodwill; Financial valuations, namely, financial value analysis of businesses, assets, and intellectual property; Financial data analysis, namely, modeling of financial statistics; consultancy and advice relating to financial valuation of businesses, assets, intellectual property, and goodwill; consultancy relating to financial valuation of brands and corporate perception; Financial valuations in the nature of auditing the value of businesses; Financial valuations, namely, auditing assets; Financial valuations, namely, auditing of brands, intellectual property, and brand goodwill | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Echo Group Limited
- Other trademarks owned by Echo Group Limited
- Other trademarks owned by Echo Group Limited
- Other trademarks in Class 035
- Other trademarks in Class 036
- Similar marks named REPUTATION DIVIDEND
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Oct 21, 2025 | NRCC | NOTICE OF REGISTRATION CONFIRMATION EMAILED | — |
| Oct 21, 2025 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Sep 2, 2025 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Sep 2, 2025 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Aug 27, 2025 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Jul 26, 2025 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Jul 21, 2025 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Jul 21, 2025 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Jul 21, 2025 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jul 9, 2025 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jul 9, 2025 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jul 9, 2025 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| May 21, 2025 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| May 21, 2025 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| May 21, 2025 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Feb 21, 2025 | XELG | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED | — |
| Feb 21, 2025 | XELR | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED | — |
| Nov 21, 2024 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 21, 2024 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 21, 2024 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Nov 7, 2024 | DOCK | ASSIGNED TO EXAMINER | — |
| Apr 24, 2024 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Apr 24, 2024 | NWAP | NEW APPLICATION ENTERED | — |