Drawing for MAKING THE UNTHINKABLE HAPPEN

USPTO serial 98562993

MAKING THE UNTHINKABLE HAPPEN

Reviewed by CopyMark Law Group

Status 730Notice of Allowance
Filing date
Status date
Registration date
—
Examiner
PODESTA, GIDETTE
Law office
INTENT TO USE SECTION

What this means

The USPTO has issued a Notice of Allowance. To complete registration you generally need to file a Statement of Use or an extension request before the deadline.

Status 730: Status 730 means you filed the first six-month extension to delay filing a Statement of Use after a Notice of Allowance. You must file a Statement of Use or another extension before the new deadline.

Need help with MAKING THE UNTHINKABLE HAPPEN?

If you own this trademark, we can monitor new filings and help with USPTO deadlines. If you do not, we can file a new U.S. application.

Current trademark owner
Get help with this Notice of Allowance, set up monitoring, or talk with CopyMark.
Get Attorney Assistance for just $2,143*

Plus Government fees of $1,050

Not the owner?
File a new U.S. trademark application, or speak with our attorneys.

Owner

Attorney of record

The USPTO lists this attorney as the applicant's representative for correspondence on this application.

Matthew E. Healey

Matthew E. Healey Workman Nydegger60 E S Temple#1000Salt Lake City, UT 84111

Goods and services

ClassDescriptionStatusFirst use
035Business intelligence services; business research consultation, namely, collection, compilation, correlation, and analysis of in-field and online business data and statistics; business research, namely, collection, compilation, and analysis of sales data, operations data, customer service data, marketing and market data, customer data, customer demographic data, customer traffic data, customer location data, customer sentiment data, merchandising data, field personnel sentiment data, and competitor data; provision of business reports; providing business research services in the field of consumer shopping behavior; market analysis and research services; market research and business analysis, namely, mystery shopping for business analysis purposes; providing business evaluations through the use of covert shoppers; providing business management solutions, strategies, and consultation services, including in the fields of staffing, merchandising and merchandising compliance, operational cost reductions, cross-channel performance and integration, increasing sales, and key performance indicator identification; retail merchandising services, namely, product merchandising for others, product display arrangement for retail spaces; marketing services, namely, management of retail marketing activities; business consultation services, namely, provision of field teams to collect, compile, and analyze in-field business data and information, including those related to merchandising compliance, management of displays, pricing, and key performance indicators; order fulfillment services; inventory retention management services; inventory control services, namely, retail inventory management services utilizing RFID (radio frequency identification) technology; retail store services provided as a managed service in the field of consumer goods, namely, sporting goods, fitness equipment, home goods, outdoor goods, apparel, electronics, office goods, tools, personal care products, furniture, and general consumer merchandise; business management services for setting up and operating retail environments; business management and operation of temporary retail spaces; business services provided in the operation of pop-up stores and road-shows, namely, logistics management, inventory control, promotional and advertising services, and on-site retail operations support; staff recruitment and placement services; personnel selection for others; Testing, analysis, and evaluation of the knowledge, skills, and abilities of others for personnel selection purposes; recruitment and employment recruiting consultation, namely, testing, analysis, and evaluation of the knowledge, skills, and abilities of others to determine job competency and placement of personnel in the field of brand ambassadors and sales representatives for others; employment staffing consulting services in the field of selection, recruitment, skills evaluation, and placement of personnel for brand ambassador and sales representative roles; Business services, namely, screening and verifying the credentials of third-party vendors, suppliers and contractors on behalf of others, namely, personnel for brand ambassadors; providing business information in the field of brand ambassador and sales representative qualificationsACTIVE—
037Assembly services in the nature of installation of healthcare equipment and devices; installation of medical machinery and apparatus; installation and construction services for retail environments and units, namely, installation of shelving, point of purchase displays, lighting fixtures, kiosks, and retail structures in the nature of furniture; installation and construction services for temporary retail environments and units, namely, temporary building construction; setting up and dismantling temporary retail spaces as a service, namely, installation and dismantling of point of purchase displays; installation of temporary retail infrastructure and fixtures, namely, installation of temporary shelving, temporary displays, temporary kiosks, and modular retail structures in the nature of furniture; reorganization and renovation services for retail spaces, namely, building renovations; repair of retail shelving, displays, and product merchandising infrastructure in the nature of retail fixtures being furniture; IT services, namely, repair and installation of IT infrastructure computer hardwareACTIVE—
039Warehousing services, namely, storage, distribution, pick-up, packing, and shipping of consumer goods, namely, sporting goods, fitness equipment, home goods, outdoor goods, apparel, electronics, office goods, tools, personal care products, furniture, and general consumer merchandise; delivery services, namely, delivery of consumer goods, namely, sporting goods, fitness equipment, home goods, outdoor goods, apparel, electronics, office goods, tools, personal care products, furniture, and general consumer merchandiseACTIVE—
040Custom assembling of goods for retailers and brands, namely, custom assembly of sporting goods, fitness equipment, home goods, outdoor goods, electronics, office goods, tools, and furniture before retail sale to the order and specification of others; custom assembling of consumer electronics and healthcare equipment and devices to the order and specification of othersACTIVE—
041Educational programs, workshops, seminars, webinars, training sessions, certification courses, and training services for brand ambassadors, sales representatives, and retail personnel in the field of product knowledge, merchandising strategies, customer engagement, customer education, sales techniques, retail operations, inventory management, brand representation, marketing, visual merchandising, point-of-sale strategies, e-commerce integration, and customer service best practices; conducting in-person and virtual courses, workshops, and seminars related to marketing strategies, product and service knowledge and updates, product and service demonstration, sales techniques, customer engagement techniques, customer relationship management, communication skills, brand representation, negotiation skills, and customer service; training services in the field of virtual sales; conducting in-person and virtual courses, workshops, and seminars related to selling products and services to customers through online and virtual platformsACTIVE—
042Design and development of business intelligence, business data management and reporting, and business management software; providing temporary use of online, non-downloadable software, in particular artificial intelligence (ai) based software, for collecting, compiling, analyzing, and viewing online and in-field business data and statistics, including sales data, operations data, customer service data, marketing and market data, merchandising data, customer data, competitor data, and business reports; providing temporary use of online, non-downloadable software for managing business operations, logistics, customer relations, and finances; providing temporary use of online, non-downloadable software, in particular AI based software, featuring educational and training content related to marketing strategies, product and service knowledge and updates, product and service demonstration, sales techniques, customer engagement techniques, customer relationship management, communication skills, brand representation, negotiation skills, customer service, virtual sales, and selling products and services to customers through online and virtual platforms; IT (information technology) services tailored to the retail industry, namely, computer and technology technical support services, in particular 24/7 service desk or help desk services for IT infrastructure, operating systems, database systems, IT security systems, web and downloadable applications; software implementation, maintenance, and support in the nature of repair of computer software, in particular relating to retail management systems; providing technological solutions for retail and payment operations, namely, design, development, and maintenance of software in the field of point-of-sale systems, mobile payment processing, e-commerce integration, inventory tracking, fraud detection, customer loyalty programs, and sales data analytics; design and development of software for inventory management systems; design and development of software for inventory management systems incorporating radio frequency identification (RFID) and AI technology; design, development, and maintenance of RFID solutions in the nature of software for performing inventory control and management; design and development of software for providing retail store services as a managed service; developing software platforms that manage retail operations and field personnel; providing temporary use of online, non-downloadable software, namely, AI based software, for managing retail forecasting, supplier payments, and in-store operations; design and development of software for facilitating customer engagement, interaction, connection, assistance, and access to information in sales contexts; providing temporary use of online, non-downloadable software for connecting customers with virtual assistants, connecting customers with live agents and additional entities, providing customers with product information and video demonstrations, facilitating product-related extended reality experiences for customers in the nature of interactions with virtual brand ambassadors, and automatically activating interactive virtual sessions with customers based on detected customer proximity; planning and layout design services for retail establishments, namely, space optimization, fixture placement, and interior design services; store reset services, namely, interior design services in the nature of rearranging product displays, repositioning shelving and fixtures, updating signage and displays, and reconfiguring store layouts to implement new merchandising plans; interior design services in the field of store resets, namely, rearranging product displays, repositioning shelving and fixtures, updating signage and displays, and reconfiguring store layouts to implement new merchandising plansACTIVE—
045Conducting employment background checks; conducting employment background checks in the field of brand ambassadors and sales representative rolesACTIVE—

Related trademarks

CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.

Prosecution history

DateCodeEventWhat it means
May 27, 2026EXRANOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED—
May 26, 2026EX1GSOU EXTENSION 1 GRANTED—
May 26, 2026EXT1SOU EXTENSION 1 FILED—
May 26, 2026EEXTSOU TEAS EXTENSION RECEIVEDThe applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use.
Feb 25, 2026TCCATEAS CHANGE OF CORRESPONDENCE RECEIVED—
Feb 25, 2026ARAAATTORNEY/DOM.REP.REVOKED AND/OR APPOINTEDThis event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action.
Feb 25, 2026REAPTEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED—
Feb 25, 2026CHANAPPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED—
Feb 25, 2026COARTEAS CHANGE OF OWNER ADDRESS RECEIVED—
Feb 4, 2026ASGNAUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP—
Nov 25, 2025NOAMNOA E-MAILED - SOU REQUIRED FROM APPLICANTA Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date.
Sep 30, 2025NPUBOFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED—
Sep 30, 2025PUBOPUBLISHED FOR OPPOSITIONYour mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance.
Sep 24, 2025NONPNOTIFICATION OF NOTICE OF PUBLICATION E-MAILED—
Sep 3, 2025CNSAAPPROVED FOR PUB - PRINCIPAL REGISTER—
Sep 3, 2025TEMETEAS/EMAIL CORRESPONDENCE ENTERED—
Sep 3, 2025CRFACORRESPONDENCE RECEIVED IN LAW OFFICE—
Aug 29, 2025TROATEAS RESPONSE TO OFFICE ACTION RECEIVEDThis event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action.
Aug 29, 2025GPRNNOTIFICATION OF PRIORITY ACTION E-MAILEDA priority action is a type of Office Action the USPTO treats as time-sensitive. It usually means the examining attorney needs a specific response or amendment quickly — often relating to a foreign priority claim or a formal requirement. Respond within the stated deadline.
Aug 29, 2025GPRAPRIORITY ACTION E-MAILEDA priority action is a type of Office Action the USPTO treats as time-sensitive. It usually means the examining attorney needs a specific response or amendment quickly — often relating to a foreign priority claim or a formal requirement. Respond within the stated deadline.
Aug 29, 2025CPRAPRIORITY ACTION WRITTENA priority action is a type of Office Action the USPTO treats as time-sensitive. It usually means the examining attorney needs a specific response or amendment quickly — often relating to a foreign priority claim or a formal requirement. Respond within the stated deadline.
Aug 29, 2025GPRNNOTIFICATION OF PRIORITY ACTION E-MAILEDA priority action is a type of Office Action the USPTO treats as time-sensitive. It usually means the examining attorney needs a specific response or amendment quickly — often relating to a foreign priority claim or a formal requirement. Respond within the stated deadline.
Aug 29, 2025GPRAPRIORITY ACTION E-MAILEDA priority action is a type of Office Action the USPTO treats as time-sensitive. It usually means the examining attorney needs a specific response or amendment quickly — often relating to a foreign priority claim or a formal requirement. Respond within the stated deadline.
Aug 29, 2025CPRAPRIORITY ACTION WRITTENA priority action is a type of Office Action the USPTO treats as time-sensitive. It usually means the examining attorney needs a specific response or amendment quickly — often relating to a foreign priority claim or a formal requirement. Respond within the stated deadline.
Aug 9, 2025GPRNNOTIFICATION OF PRIORITY ACTION E-MAILEDA priority action is a type of Office Action the USPTO treats as time-sensitive. It usually means the examining attorney needs a specific response or amendment quickly — often relating to a foreign priority claim or a formal requirement. Respond within the stated deadline.
Aug 9, 2025GPRAPRIORITY ACTION E-MAILEDA priority action is a type of Office Action the USPTO treats as time-sensitive. It usually means the examining attorney needs a specific response or amendment quickly — often relating to a foreign priority claim or a formal requirement. Respond within the stated deadline.
Aug 9, 2025CPRAPRIORITY ACTION WRITTENA priority action is a type of Office Action the USPTO treats as time-sensitive. It usually means the examining attorney needs a specific response or amendment quickly — often relating to a foreign priority claim or a formal requirement. Respond within the stated deadline.
May 5, 2025GNRNNOTIFICATION OF NON-FINAL ACTION E-MAILEDA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
May 5, 2025GNRTNON-FINAL ACTION E-MAILEDA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
May 5, 2025CNRTNON-FINAL ACTION WRITTENA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
Mar 12, 2025TEMETEAS/EMAIL CORRESPONDENCE ENTERED—
Mar 12, 2025CRFACORRESPONDENCE RECEIVED IN LAW OFFICE—
Mar 12, 2025TROATEAS RESPONSE TO OFFICE ACTION RECEIVEDThis event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action.
Dec 12, 2024GNRNNOTIFICATION OF NON-FINAL ACTION E-MAILEDA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
Dec 12, 2024GNRTNON-FINAL ACTION E-MAILEDA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
Dec 12, 2024CNRTNON-FINAL ACTION WRITTENA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
Dec 5, 2024DOCKASSIGNED TO EXAMINER—
May 22, 2024NWOSNEW APPLICATION OFFICE SUPPLIED DATA ENTERED—
May 22, 2024NWAPNEW APPLICATION ENTERED—

Frequently asked questions

Related guidance