USPTO serial 98691104
HALLMARK+
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Mar 3, 2026
- Examiner
- FORREST, ELIZABETH P
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.
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Owner
Kansas City, MO, US
Kansas City, MO, US
Kansas City, MO, US
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Elizabeth A. Tassi
Elizabeth A. Tassi Hallmark Cards, Incorporated2501 McGee TrafficwayMD 339Kansas City, MO 64108Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 009 | Downloadable software for streaming audiovisual and multimedia content and providing access to customer loyalty program services via the internet and global communications networks; downloadable software for streaming audiovisual and multimedia content to mobile digital electronic devices | ACTIVE | Sep 10, 2024 |
| 035 | Administration of a customer loyalty program that provides rewards in the form of retail discounts and offers in the nature of points and exclusive gifts; retail store services featuring greeting cards and gifts | ACTIVE | Sep 10, 2024 |
| 038 | Transmission and delivery of shows and movies via cable and satellite television, wireless communication networks, the internet, and other methods of distribution in the nature of radio and satellite; Video broadcasting and transmission services via the Internet, featuring films and movies | ACTIVE | Sep 10, 2024 |
| 041 | Entertainment services, namely, the provision of continuing movies and shows featuring drama, romance, comedy delivered by television, cable, the internet, and streaming services | ACTIVE | Sep 10, 2024 |
| 042 | Providing temporary use of non-downloadable software for streaming audiovisual and multimedia content and providing access to customer loyalty program services | ACTIVE | Sep 10, 2024 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Hallmark Licensing, LLC
- Other trademarks owned by Hallmark Licensing, LLC
- Other trademarks owned by Hallmark Licensing, LLC
- Other trademarks in Class 009
- Other trademarks in Class 035
- Other trademarks in Class 038
- Other trademarks in Class 041
- Other trademarks in Class 042
- Similar marks named HALLMARK+
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Mar 3, 2026 | NRCC | NOTICE OF REGISTRATION CONFIRMATION EMAILED | — |
| Mar 3, 2026 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Feb 9, 2026 | SUNA | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED | — |
| Feb 9, 2026 | CNPR | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED | — |
| Dec 13, 2025 | SUPC | STATEMENT OF USE PROCESSING COMPLETE | — |
| Dec 13, 2025 | AITU | CASE ASSIGNED TO INTENT TO USE PARALEGAL | — |
| Jun 16, 2025 | IUAF | USE AMENDMENT FILED | — |
| Jun 16, 2025 | EISU | TEAS STATEMENT OF USE RECEIVED | The applicant filed a Statement of Use with specimens showing the mark in actual commerce. The USPTO will review the filing for compliance. If accepted, the mark can proceed to registration; if deficient, the USPTO may issue a requirement or office action. |
| Jun 3, 2025 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Apr 8, 2025 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Apr 8, 2025 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Apr 2, 2025 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Mar 14, 2025 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Mar 13, 2025 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Mar 13, 2025 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Mar 13, 2025 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Mar 4, 2025 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 4, 2025 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 4, 2025 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Feb 25, 2025 | DOCK | ASSIGNED TO EXAMINER | — |
| Feb 24, 2025 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Aug 9, 2024 | NWAP | NEW APPLICATION ENTERED | — |