USPTO serial 98889163
ALLIANCE
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- Dec 30, 2025
- Examiner
- LOREDO GASPAR, ALONSO
- Law office
- FILE REPOSITORY (FRANCONIA)
What this means
Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.
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If you own this trademark, we can monitor new filings and help with USPTO deadlines. If you do not, we can file a new U.S. application.
Current trademark owner
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Not the owner?
File a new U.S. trademark application, or speak with our attorneys.
Owner
James Hardie Technology Limited
Dublin 2, IE
James Hardie Technology Limited
Dublin 2, IE
James Hardie Technology Limited
Dublin 2, IE
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Charlene A. Azema
Charlene A. Azema Knobbe, Martens, Olson & Bear, LLP2040 Main Street, 14th FloorIrvine, CA 92614United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Advertising, marketing and promotion services for contractors and builders; business consultation related to providing advertising, marketing and promotion services for contractors and builders; business consultation related to providing member businesses with information on marketing, business developments in the nature of business growth, and sales generation for home and commercial contracting and construction businesses, and providing advertising services for member businesses on distribution lists and websites; conducting customer incentive award program to promote excellent service and performance in the fields of contracting, home and commercial construction, and installation of building materials by the distribution of rewards points; conducting customer incentive award programs to promote the sale of building and construction materials; incentive award programs to promote the sale of services of others; membership club services, namely, providing member businesses with information on marketing, business developments in the nature of business growth, and sales generation for home and commercial contracting and construction businesses, and providing advertising services for member businesses on distribution lists and websites; verifying the credentials of contractors, construction companies, and installers for business purposes; providing cooperative advertising and marketing services for suppliers and distributors of building products, for contractor services, and for home and commercial construction services; promoting the sale of building and construction products, contractor services, and home and commercial construction services through the distribution of online and printed promotional materials of others, by providing hypertext links to the websites of others, namely, of dealers, suppliers, distributors, and contractors, by preparation of custom advertisements and custom promotional products for others in the nature of branded apparel, and by providing sales promotion consultation to others; providing online trade directory services featuring advertisements and marketing information for use by dealers, suppliers, distributors and installers of building and construction products | ACTIVE | Oct 6, 2014 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by James Hardie Technology Limited
- Other trademarks owned by James Hardie Technology Limited
- Other trademarks owned by James Hardie Technology Limited
- Other trademarks in Class 035
- Similar marks named ALLIANCE
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Dec 30, 2025 | NRCC | NOTICE OF REGISTRATION CONFIRMATION EMAILED | — |
| Dec 30, 2025 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Nov 11, 2025 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Nov 11, 2025 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Nov 5, 2025 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Oct 8, 2025 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Oct 7, 2025 | XAEC | EXAMINER'S AMENDMENT ENTERED | — |
| Oct 7, 2025 | GNEN | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | — |
| Oct 7, 2025 | GNEA | EXAMINERS AMENDMENT E-MAILED | — |
| Oct 7, 2025 | CNEA | EXAMINERS AMENDMENT -WRITTEN | — |
| Sep 30, 2025 | IUAA | USE AMENDMENT ACCEPTED | — |
| Sep 5, 2025 | AUPC | AMENDMENT TO USE PROCESSING COMPLETE | — |
| Sep 5, 2025 | IUAF | USE AMENDMENT FILED | — |
| Sep 5, 2025 | EAAU | TEAS AMENDMENT OF USE RECEIVED | — |
| Sep 4, 2025 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Sep 4, 2025 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Sep 4, 2025 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| May 14, 2025 | XELG | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED | — |
| May 14, 2025 | XELR | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED | — |
| Mar 4, 2025 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 4, 2025 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 4, 2025 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Feb 26, 2025 | DOCK | ASSIGNED TO EXAMINER | — |
| Dec 6, 2024 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Dec 6, 2024 | NWAP | NEW APPLICATION ENTERED | — |