USPTO serial 99069784
SWISH CULTURES
Status 641Office Action
- Filing date
- Mar 6, 2025
- Status date
- Aug 11, 2026
- Registration date
- —
- Examiner
- LOTT, MAUREEN DALL
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What this means
The USPTO has issued an Office Action on this application. A response is typically required before the deadline, or the application can be abandoned.
Deadline: November 11, 2026
Office Action issues
The USPTO trademark examiner has maintained a refusal to register your trademark due to potential confusion with existing registered marks, and has issued new requirements to clarify your service descriptions and disclaim descriptive wording.
Owner
Jordan L Smith-Richard
Ontario, CA, US
Ashten J Smith-Gooden
Ontario, CA, US
Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Providing advertising, marketing and promotional services, namely, development of advertising campaigns for brands, athletes, entertainers, musicians, and businesses in the fields of sports, music, entertainment, fashion, and lifestyle; Marketing services to increase brand recognition, namely, creating digital and social media marketing strategies to assist consumers in partnering with influencers so that influencers promote their brands, and to assist in increasing audience engagement and visibility; Advertising services, namely, development and execution of multi-platform advertising campaigns that including the distribution of advertisements and promotional materials via social media, digital website content, television, streaming services, and live event promotions; providing business consulting services in the fields of acquiring promotional sponsors, brand endorsements, and revenuegenerating collaborations for athletes, entertainers, and content creators; Advertising services, namely, advertising planning, promoting, and executing promotional campaigns for live events, live provide providing real-time updates of scores, stats, and key events (like goals, points, fouls) as they happen during a game, delivered instantly to websites, apps, or broadcast graphics, allowing fans to follow the action as it unfolds without watching the entire event. They offer instant clarity on the game's progression, player performance, and shifting momentum, often including detailed data beyond just the score, such as possession, player actions, or game clock status], concerts, sports competitions, and entertainment activities through advertising via digital and traditional marketing channels; advertising services, namely, creating advertising content for the brands of others including advertising content used in sponsored promotions, and including creating advertising content used in monetized media campaigns for businesses, sports teams, and entertainment organizations | PARTIALLY PAID | Jul 12, 2024 |
| 041 | Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Entertainment services in the nature of creation, development, and production of television programming; Multimedia entertainment services in the nature of development, production and post-production services in the fields of video and films; Entertainment services in the nature of development, creation, production, distribution, and post-production of motion pictures; Entertainment services in the nature of development, creation, production, distribution, and post-production of television shows; Entertainment services in the nature of production of multimedia content, television programming, digital entertainment multimedia content, podcasts, documentary motion pictures, scripted and unscripted television show series, and live-streamed entertainment shows featuring sports commentary, athlete interviews, and cultural discussions, all in the fields of sports, music, culture, fashion, entertainment, and current events; Audio production, video production, and production of videos featuring images of written materials; Distribution of audiovisual television programs including those that feature pictures of written materials, all for broadcast via television, cable television satellite, Internet streaming platforms, video-on-demand services, social media Internet websites, and online video networks in the nature of internet streaming platforms; providing online sports analysis across digital and traditional media platforms, namely, analyzing competitive sports scores and data for others for entertainment purposes; Providing online interviews of athletes for entertainment purposes, which are provided via digital and traditional websites; Providing online entertainment information, namely, music-related and cultural entertainment information, all provided via digital and traditional websites; Video production of non-downloadable videos and production of podcasts related to sports, lifestyle, music, entertainment, and cultural trends; Audio and video digital production of audio-visual recordings; Production of digital media, namely, production of digital sound and video recordings related to sports, lifestyle, music, entertainment, and cultural trends; Production of non-downloadable articles, namely, writing non-downloadable articles for the periodicals of others not for advertising or publicity purposes; Production of non-downloadable photographs, namely, custom photography services for others featuring the creation of non-downloadable photos related to sports, lifestyle, music, entertainment, and cultural trends | PARTIALLY PAID | — |
Prosecution history
| Date | Code | Event |
|---|---|---|
| Aug 11, 2026 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Aug 11, 2026 | GNRT | NON-FINAL ACTION E-MAILED |
| Aug 11, 2026 | CNRT | NON-FINAL ACTION WRITTEN |
| Jul 14, 2026 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Jul 14, 2026 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Jul 14, 2026 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Apr 2, 2026 | XELG | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Apr 2, 2026 | XELR | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Jan 16, 2026 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Jan 16, 2026 | GNRT | NON-FINAL ACTION E-MAILED |
| Jan 16, 2026 | CNRT | NON-FINAL ACTION WRITTEN |
| Jan 8, 2026 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Jan 8, 2026 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Jan 8, 2026 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Jan 8, 2026 | NREV | NOTICE OF REVIVAL - E-MAILED |
| Jan 8, 2026 | PETG | PETITION TO REVIVE-GRANTED |
| Jan 8, 2026 | PROA | TEAS PETITION TO REVIVE RECEIVED |
| Nov 19, 2025 | MAB2 | ABANDONMENT NOTICE E-MAILED - FAILURE TO RESPOND |
| Nov 19, 2025 | ABN2 | ABANDONMENT - FAILURE TO RESPOND OR LATE RESPONSE |
| Aug 14, 2025 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Aug 14, 2025 | GNRT | NON-FINAL ACTION E-MAILED |
| Aug 14, 2025 | CNRT | NON-FINAL ACTION WRITTEN |
| Aug 7, 2025 | DOCK | ASSIGNED TO EXAMINER |
| Jul 25, 2025 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Mar 6, 2025 | MAFR | APPLICATION FILING RECEIPT MAILED |
| Mar 6, 2025 | NWAP | NEW APPLICATION ENTERED |