USPTO serial 99178139
CADENT
Reviewed by CopyMark Law Group
Status 688Notice of Allowance
- Filing date
- Status date
- Registration date
- —
- Examiner
- NEAL, KELLY L
- Law office
- INTENT TO USE SECTION
What this means
The USPTO has issued a Notice of Allowance. To complete registration you generally need to file a Statement of Use or an extension request before the deadline.
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Owner
New York, NY, US
New York, NY, US
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Brooke Erdos Singer
Brooke Erdos Singer Davis+Gilbert LLP1675 Broadway, 31st FloorNew York, NY 10019United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Advertising services, namely, facilitating the purchasing of advertisements of others, placing advertisements of others, and disseminating advertising for others via the Internet, public and private wireless networks for display on mobile devices, mobile phone networks, digital communications networks, computer communications networks, television, radio, digital cable television, cable television, streaming transmission services, video-on-demand transmission services; advertising services, namely, creation, dissemination, and performance measurement of advertising campaigns for targeting consumer inventory, consumer impressions, behavioral attributes, and users to drive measurable business outcomes for others; advertising consulting services, namely, facilitating the creation of, planning of, placement of, management of, tracking of, optimization of, and analysis of multi-channel advertising and marketing campaigns for others; development of advertising concepts, creative production of advertising materials, advertising copywriting, and post-production of advertising and marketing content for others; analyzing and compiling data for measuring the performance of advertising and marketing campaigns for optimizing consumer engagement with advertisements; advertising campaign management services, namely, tracking, analyzing, and reporting on consumer data, demographics data, behavior data, and responses data of advertising campaigns for others for measuring performance; advertising consulting services in the field of optimizing advertising campaigns and advertising mixes for others in the nature of combining a variety of communication methods via different communication channels; advertising data processing services; none of the foregoing relating to business planning, business analysis, business management, or business organization for manufacturing, service, or distribution companies | ACTIVE | — |
| 042 | Software as a service (SAAS) featuring software for use in the field of marketing and advertising, namely, software for the creation, management, tracking, optimization, and analysis of advertising and marketing campaigns; Software as a service (SAAS) featuring software for providing online and digital auction exchanges for buying and selling advertising space; Software as a service (SAAS) featuring software for compiling business information in the nature of matching offline consumer data to online devices; software as a service (SAAS) featuring software for ensuring compliance with local, state, and federal consumer data privacy regulations during multi-channel advertising and marketing campaigns; software as a service (SAAS) featuring software for automated buying and placement of advertising campaigns through platforms that aggregate unused inventory on public and private communication networks; providing online non-downloadable software for automating and enhancing the creation of advertising materials and the planning, buying, placement, and measurement of advertising campaigns across public and private networks, all using machine learning, artificial intelligence, and deep learning techniques; providing online non-downloadable software for analyzing available advertising impressions to determine their value to advertisers and likelihood of contributing to measurable outcomes; providing online non-downloadable software for facilitating digital auction exchanges for buying, selling, managing, and monetizing advertising inventory; providing online non-downloadable software for directly connecting advertising inventory from publishers to advertisers' buying platforms without intermediaries; providing online non-downloadable software for managing, transforming, and filtering advertising requests, network streams, and user traffic; providing online non-downloadable software for data enrichment services, namely, conducting look-alike modeling and matching customer data with third-party data segments; providing online non-downloadable software for market and consumer research enablement, namely, generating reports on purchasing behavior, advertising effectiveness, viewability, delivery, and media optimization; providing online non-downloadable software for matching offline customer data to online devices, appending data to customer records, and matching data related to the same consumer across various touchpoints for others; none of the foregoing relating to business planning, business analysis, business management, or business organization for manufacturing, service, or distribution companies | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Aug 25, 2026 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Jul 19, 2026 | ETOP | EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED | — |
| Apr 7, 2026 | ETOF | EXTENSION OF TIME TO OPPOSE RECEIVED | — |
| Mar 10, 2026 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Mar 10, 2026 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Mar 4, 2026 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Feb 12, 2026 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Dec 29, 2025 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Dec 29, 2025 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Dec 29, 2025 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Sep 28, 2025 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Sep 28, 2025 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Sep 28, 2025 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Sep 24, 2025 | DOCK | ASSIGNED TO EXAMINER | — |
| Sep 19, 2025 | MDSC | NOTICE OF DESIGN SEARCH CODE E-MAILED | — |
| Sep 19, 2025 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| May 9, 2025 | MAFR | APPLICATION FILING RECEIPT MAILED | — |
| May 9, 2025 | NWAP | NEW APPLICATION ENTERED | — |