Drawing for WHEN IT COUNTS

USPTO serial 99189024

WHEN IT COUNTS

Reviewed by CopyMark Law Group

Status 688Notice of Allowance
Filing date
Status date
Registration date
—
Examiner
WATTS-FITZGERALD, CAITLIN C
Law office
INTENT TO USE SECTION

What this means

The USPTO has issued a Notice of Allowance. To complete registration you generally need to file a Statement of Use or an extension request before the deadline.

Status 688: Status 688 means a Notice of Allowance was issued. For intent-to-use applications, you must file a Statement of Use with specimens or request an extension before the deadline — usually six months from the notice date.

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Owner

Attorney of record

The USPTO lists this attorney as the applicant's representative for correspondence on this application.

Ellen E. Whitehorn

Ellen E. Whitehorn Bryan Cave Leighton Paisner LLP211 North Broadway, Suite 3600St. Louis, MO 63102United States

Goods and services

ClassDescriptionStatusFirst use
036Financial transaction services, namely, providing secure payment and money transfer options; payment processing services, namely, credit card and debit card transaction processing services, as well as banking account transaction processing being electronic transfer of money; merchant services, namely, payment transaction processing services; financial transaction services, namely, providing secure commercial transaction options, secure commercial payment options, secure personal payment options, and secure electronic funds transfer optionsACTIVE—
042Providing temporary use of online, non-downloadable software for making payment requests and for providing payment notifications and messagesACTIVE—

Related trademarks

CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.

Prosecution history

Latest event (NOAM): A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date.

DateCodeEventWhat it means
Oct 20, 2026NOAMNOA E-MAILED - SOU REQUIRED FROM APPLICANTA Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date.
Aug 25, 2026NPUBOFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED—
Aug 25, 2026PUBOPUBLISHED FOR OPPOSITIONYour mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance.
Aug 19, 2026NONPNOTIFICATION OF NOTICE OF PUBLICATION E-MAILED—
Jul 30, 2026CNSAAPPROVED FOR PUB - PRINCIPAL REGISTER—
Jul 30, 2026RCCKSUSPENSION CHECKED - TO ATTORNEY FOR ACTION—
Jan 30, 2026GNS3NOTIFICATION OF LETTER OF SUSPENSION E-MAILED—
Jan 30, 2026GNSLLETTER OF SUSPENSION E-MAILED—
Jan 30, 2026CNSLSUSPENSION LETTER WRITTEN—
Jan 22, 2026TEMETEAS/EMAIL CORRESPONDENCE ENTERED—
Jan 22, 2026CRFACORRESPONDENCE RECEIVED IN LAW OFFICE—
Jan 22, 2026TROATEAS RESPONSE TO OFFICE ACTION RECEIVEDThis event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action.
Oct 21, 2025XELGAPPLICATION EXTENSION GRANTED/RECEIPT PROVIDED—
Oct 21, 2025XELRAPPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED—
Jul 22, 2025GNRNNOTIFICATION OF NON-FINAL ACTION E-MAILEDA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
Jul 22, 2025GNRTNON-FINAL ACTION E-MAILEDA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
Jul 22, 2025CNRTNON-FINAL ACTION WRITTENA non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application.
Jul 22, 2025DOCKASSIGNED TO EXAMINER—
May 16, 2025MAFRAPPLICATION FILING RECEIPT MAILED—
May 16, 2025NWOSNEW APPLICATION OFFICE SUPPLIED DATA ENTERED—
May 16, 2025NWAPNEW APPLICATION ENTERED—

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