USPTO serial 99357631
AURA IQ
Reviewed by CopyMark Law Group
Status 645Office Action
- Filing date
- Status date
- Registration date
- —
- Examiner
- ALEN, SAMUEL TURNER
- Law office
- TMO LAW OFFICE 138
What this means
The USPTO has issued an Office Action on this application. A response is typically required before the deadline, or the application can be abandoned.
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Owner
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
David M Brioso
David M Brioso The Hearst Corporation300 West 57th StreetOffice of General CounselNew York, NY 10019Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Providing advertisements via print, online, television and radio commercials, social media, search engines, websites and outdoor media for others based on contextual analysis and predictive modeling; Advertising campaign management services, namely, tracking, analyzing, and reporting on consumer engagement and ad effectiveness; Advertising and marketing research services, namely, matching advertising creative assets to audience profiles using contextual and intent signals; Advertising and marketing services, namely, providing insights by aligning consumer behavior data with contextual content environments for advertising campaign optimization | ACTIVE | Jun 16, 2025 |
| 042 | Advertising technology services, namely, providing an online software platform using proprietary first-party data and AI-enabled segmentation for performance-focused contextual and intent-based ad targeting | ACTIVE | Jun 16, 2025 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Oct 27, 2026 | XELG | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED | — |
| Oct 27, 2026 | XELR | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED | — |
| Aug 25, 2026 | GNFR | FINAL REFUSAL E-MAILED | A final Office Action (final refusal) means the examining attorney is maintaining at least one refusal and your options are narrower. You can file a response addressing the refusal, appeal to the Trademark Trial and Appeal Board, or let the application abandon. |
| Aug 25, 2026 | CNFR | FINAL REFUSAL WRITTEN | A final Office Action (final refusal) means the examining attorney is maintaining at least one refusal and your options are narrower. You can file a response addressing the refusal, appeal to the Trademark Trial and Appeal Board, or let the application abandon. |
| Jul 23, 2026 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Jul 23, 2026 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Jul 23, 2026 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Apr 15, 2026 | XELG | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED | — |
| Apr 15, 2026 | XELR | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED | — |
| Jan 23, 2026 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jan 23, 2026 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jan 23, 2026 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jan 15, 2026 | DOCK | ASSIGNED TO EXAMINER | — |
| Jan 14, 2026 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Aug 26, 2025 | MAFR | APPLICATION FILING RECEIPT MAILED | — |
| Aug 26, 2025 | NWAP | NEW APPLICATION ENTERED | — |