USPTO serial 99357631
AURA IQ
Reviewed by CopyMark Law Group
Status 645Office Action
- Filing date
- Status date
- Registration date
- —
- Examiner
- ALEN, SAMUEL TURNER
What this means
The USPTO has issued an Office Action on this application. A response is typically required before the deadline, or the application can be abandoned.
Need help with AURA IQ?
CopyMark Law Group can help you respond to USPTO correspondence, keep a registration alive, or watch new filings against your mark.
Owner
Hearst Magazine Media, Inc.
New York, NY, US
Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Providing advertisements via print, online, television and radio commercials, social media, search engines, websites and outdoor media for others based on contextual analysis and predictive modeling; Advertising campaign management services, namely, tracking, analyzing, and reporting on consumer engagement and ad effectiveness; Advertising and marketing research services, namely, matching advertising creative assets to audience profiles using contextual and intent signals; Advertising and marketing services, namely, providing insights by aligning consumer behavior data with contextual content environments for advertising campaign optimization | ACTIVE | Jun 16, 2025 |
| 042 | Advertising technology services, namely, providing an online software platform using proprietary first-party data and AI-enabled segmentation for performance-focused contextual and intent-based ad targeting | ACTIVE | Jun 16, 2025 |
Prosecution history
| Date | Code | Event |
|---|---|---|
| Aug 25, 2026 | GNFR | FINAL REFUSAL E-MAILED |
| Aug 25, 2026 | CNFR | FINAL REFUSAL WRITTEN |
| Jul 23, 2026 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Jul 23, 2026 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Jul 23, 2026 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Apr 15, 2026 | XELG | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Apr 15, 2026 | XELR | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Jan 23, 2026 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Jan 23, 2026 | GNRT | NON-FINAL ACTION E-MAILED |
| Jan 23, 2026 | CNRT | NON-FINAL ACTION WRITTEN |
| Jan 15, 2026 | DOCK | ASSIGNED TO EXAMINER |
| Jan 14, 2026 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Aug 26, 2025 | MAFR | APPLICATION FILING RECEIPT MAILED |
| Aug 26, 2025 | NWAP | NEW APPLICATION ENTERED |