USPTO serial 99420377
RAISING THE BAR
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- May 5, 2026
- Examiner
- COOK, RYAN ARMON
- Law office
- FILE REPOSITORY (FRANCONIA)
What this means
Status 700 means the trademark is registered and active on the Principal Register. You have nationwide rights for the listed goods and services and may use ®. Section 8 maintenance is due between years five and six. Calendar Section 8 between years five and six, and consider trademark monitoring.
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Owner
Benchmark Beverage Company, LLC
Livonia, MI, US
Benchmark Beverage Company, LLC
Livonia, MI, US
Benchmark Beverage Company, LLC
Livonia, MI, US
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Shannon Smith
Shannon Smith Reising Ethington P.C.755 West Big Beaver RoadSuite 1850Troy, MI 48084Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 039 | Distribution services, namely, delivery of beer, wine, and distilled spirits; Import and export services, namely, transportation of the merchandise of others in the nature of alcoholic beverages | ACTIVE | Mar 31, 2022 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Benchmark Beverage Company, LLC
- Other trademarks owned by Benchmark Beverage Company, LLC
- Other trademarks owned by Benchmark Beverage Company, LLC
- Other trademarks in Class 039
- Similar marks named RAISING THE BAR
- Recently changed USPTO trademarks
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Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| May 5, 2026 | NRCC | NOTICE OF REGISTRATION CONFIRMATION EMAILED | — |
| May 5, 2026 | R.PR | REGISTERED-PRINCIPAL REGISTER | Your trademark is registered on the Principal Register — the strongest form of federal trademark protection. You may use the ® symbol for the covered goods and services. Maintenance filings (Section 8 and renewals) are required to keep the registration alive. |
| Mar 17, 2026 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Mar 17, 2026 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Mar 11, 2026 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Feb 24, 2026 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Dec 18, 2025 | DOCK | ASSIGNED TO EXAMINER | — |
| Sep 30, 2025 | MAFR | APPLICATION FILING RECEIPT MAILED | — |
| Sep 30, 2025 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Sep 30, 2025 | NWAP | NEW APPLICATION ENTERED | — |