USPTO serial 99485955
PERFORM DON’T CONFORM
Reviewed by CopyMark Law Group
Status 730Notice of Allowance
- Filing date
- Status date
- Registration date
- —
- Examiner
- LIU, PHILIP
- Law office
- INTENT TO USE SECTION
What this means
The USPTO has issued a Notice of Allowance. To complete registration you generally need to file a Statement of Use or an extension request before the deadline.
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Owner
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Lisa M. Gigliotti
Lisa M. Gigliotti L'Oreal USA S/D, Inc.10 Hudson YardsNew York, NY 10001United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 003 | A full line of cosmetics and makeup preparations, fragrances, and beauty products being make-up palettes, eyeshadow, eyeliner, eyebrow cosmetics, mascara, foundation, concealers for skin, make-up primer, make-up setting spray, make-up setting powder, blush, skin bronzer, highlighter make-up, lipstick, lip liner, lip primer | ACTIVE | — |
| 016 | Cosmetic pencil sharpeners | ACTIVE | — |
| 021 | Make-up brushes | ACTIVE | — |
| 035 | Retail and online retail store services featuring cosmetics, makeup, fragrances, and beauty products | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by L'Oreal USA S/D, Inc.
- Other trademarks owned by L'Oreal USA S/D, Inc.
- Other trademarks in Class 003
- Other trademarks in Class 016
- Other trademarks in Class 021
- Other trademarks in Class 035
- Similar marks named PERFORM DON’T CONFORM
- Recently changed USPTO trademarks
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- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Oct 31, 2026 | EXRA | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED | — |
| Oct 30, 2026 | EX1G | SOU EXTENSION 1 GRANTED | — |
| Oct 30, 2026 | EXT1 | SOU EXTENSION 1 FILED | — |
| Oct 30, 2026 | EEXT | SOU TEAS EXTENSION RECEIVED | The applicant requested more time to file a Statement of Use before the Notice of Allowance deadline. Each extension typically adds six months. A limited number of extensions are available for intent-to-use applications not yet in use. |
| Jun 23, 2026 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Apr 28, 2026 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Apr 28, 2026 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Apr 22, 2026 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Apr 1, 2026 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Mar 19, 2026 | DOCK | ASSIGNED TO EXAMINER | — |
| Mar 15, 2026 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Nov 10, 2025 | MAFR | APPLICATION FILING RECEIPT MAILED | — |
| Nov 9, 2025 | NWAP | NEW APPLICATION ENTERED | — |