USPTO serial 99487349
BACKPACK
Reviewed by CopyMark Law Group
Status 688Notice of Allowance
- Filing date
- Status date
- Registration date
- —
- Examiner
- HALMEN, KATHERINE E
- Law office
- INTENT TO USE SECTION
What this means
The USPTO has issued a Notice of Allowance. To complete registration you generally need to file a Statement of Use or an extension request before the deadline.
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Owner
Newark, DE, US
Newark, DE, US
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Howard S. Michael
Howard S. Michael CROWELL & MORING LLPP.O. Box 10395Chicago, IL 60610United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 009 | Computer hardware and recorded software for incorporating advertisements onto splash screens, pop-up displays, and browser displays of computers accessing wireless networking systems; recorded and downloadable computer software for planning, scheduling, downloading, and managing advertisements onto video and/or audio output devices, namely, televisions, flat panels, digital signs, radios, intercoms, paging systems, public announcement systems, telephone systems, speakers, mobile communications devices, or other video and/or audio output devices; recorded and downloadable software and downloadable software in the nature of a mobile application, namely, software for tracking, managing, and optimizing advertising and promotional campaigns, and calculating return on investment in connection with the same, for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; interactive computer kiosk systems, namely, information display terminals comprising computers, computer hardware, computer peripherals and downloadable computer operating software, for use in providing marketing, advertising and sales information and analytics, for use in advertising and marketing placement information and services, and for use in connecting and engaging with consumers across e-commerce and social media platforms; electronic downloadable publications in the nature of articles and reports in the fields of marketing and advertising | ACTIVE | — |
| 035 | Market analysis, market research and market intelligence services; sales promotion of the goods and services of others; search engine optimization for promoting the goods and services of others; ad serving, namely, placing advertisements on websites and through mobile apps for others; promoting the goods and services of others through influencers; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions | ACTIVE | — |
| 038 | Communication services, namely, video broadcasting services over the internet or other communications network in the nature of electronically transmitting advertising videos played online and on television monitors in retail stores; narrowcasting in the nature of streaming advertising video material on the internet and via in-store television networks, namely, video narrowcasting services | ACTIVE | — |
| 041 | Providing a website featuring resources, namely, non-downloadable publications in the nature of articles and reports in the fields of marketing and advertising | ACTIVE | — |
| 042 | Platform as a service (PAAS) featuring computer software platform for placing advertisements and tracking advertising performance, for managing, distributing and serving advertising, for analyzing advertising information, for reporting advertising statistics, and for optimizing advertising performance; providing online non-downloadable software for tracking website traffic, e-commerce activity, customer loyalty, and sales conversion rates; providing online non-downloadable software for optimizing website navigation; providing an interactive website featuring technology that allows users to place advertisements and track advertising performance, manage, distribute, and serve advertising, analyze advertising information, report advertising statistics, and optimize advertising performance; Platform as a service (PAAS) featuring online non-downloadable software platforms for gathering and analyzing information to identify, understand, and predict trends in sales, marketing, market share, price, search engine optimization, online searching, promotions, traffic, conversion, ratings, reviews, and operations; providing an Internet website portal and online marketing tool, namely, providing a website featuring on-line non-downloadable software tools for gathering and analyzing data to identify, understand, and predict trends in sales, marketing, market share, price, search engine optimization, online searching, promotions, traffic, conversion, ratings, reviews, and operations | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by SLM IP, LLC
- Other trademarks owned by SLM IP, LLC
- Other trademarks in Class 009
- Other trademarks in Class 035
- Other trademarks in Class 038
- Other trademarks in Class 041
- Other trademarks in Class 042
- Similar marks named BACKPACK
- Prosecution event NOAM explained
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Aug 11, 2026 | NOAM | NOA E-MAILED - SOU REQUIRED FROM APPLICANT | A Notice of Allowance means your intent-to-use application cleared examination and opposition but is not registered yet. You must file a Statement of Use showing the mark in commerce, or request an extension, before the deadline — usually six months from the notice date. |
| Jun 16, 2026 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Jun 16, 2026 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Jun 10, 2026 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| May 21, 2026 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| May 20, 2026 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| May 20, 2026 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| May 20, 2026 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Feb 27, 2026 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Feb 27, 2026 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Feb 27, 2026 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Feb 18, 2026 | DOCK | ASSIGNED TO EXAMINER | — |
| Nov 10, 2025 | MAFR | APPLICATION FILING RECEIPT MAILED | — |
| Nov 10, 2025 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Nov 10, 2025 | NWAP | NEW APPLICATION ENTERED | — |