USPTO serial 99516349
FACEFIRST
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- —
- Examiner
- TERRELL, MARIESSA REBECCA
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 686 means your mark is published in the USPTO Official Gazette and in the 30-day opposition period. If no opposition is filed, prosecution typically continues toward registration or a Notice of Allowance. Monitor the opposition window. After it closes, watch for Notice of Allowance (intent-to-use) or registration (use-based).
Need help with FACEFIRST?
If you own this trademark, we can monitor new filings and help with USPTO deadlines. If you do not, we can file a new U.S. application.
Current trademark owner
Monitor this mark, or talk with CopyMark about this registration.
Not the owner?
File a new U.S. trademark application, or speak with our attorneys.
Owner
Foothill Ranch, CA, US
Foothill Ranch, CA, US
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Charlene A. Azema
Charlene A. Azema KNOBBE,MARTENS, OLSON & BEAR, LLP2040 Main Street, 14th FloorIrvine, CA 92614United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 009 | Computer hardware; Downloadable software for operating biometric identification security and surveillance systems; Downloadable software for use in machine learning and artificial intelligence for the compilation and presentation of computer vision analytics and biometric identity information; Downloadable software for collecting, tracking, and distributing actionable business intelligence to enhance profitability and for creating business reports from the same; Downloadable software for viewing live and recorded security video and image files; Downloadable software for compiling and storing video footage from security systems, for allowing video playback and analysis of stored video footage, and for compiling, analyzing and storing data collected from security events, and for creating tracking metrics and reports from the same; Downloadable software for identifying known individuals using biometric data and for creating reports from the same; Downloadable software for matching video and surveillance footage to known biometric data; Downloadable software for facial recognition; Downloadable software using artificial intelligence (AI) for identifying known individuals using biometric data and for creating reports from the same; Downloadable software using artificial intelligence (AI) for matching video and surveillance footage to known biometric data; Downloadable computer programs using artificial intelligence (AI) for facial recognition; Downloadable software for monitoring, tracking, managing, and preventing theft of products and inventory and for creating reports from the same; Video cameras; Network servers | ACTIVE | — |
| 037 | Installation, maintenance and repair of security systems; Installation, maintenance and repair of surveillance systems; Installation of video cameras and servers; Installation of communication equipment; Installation of computer systems; Installation, maintenance and repair of loss prevention hardware systems; Installation, maintenance, and repair of computer hardware; Installation, maintenance, and repair of biometric identification security and surveillance systems; Providing technical support, namely providing technical advice related to the repair, installation, and maintenance of computer hardware for controlling theft alarms, sound alarms and security alarms | ACTIVE | — |
| 042 | Computer hardware and software design; Design and development of software and hardware for biometric identification security and surveillance systems; Software as a service (SAAS) services featuring software for use in machine learning and AI for the compilation and presentation of computer vision analytics and biometric identity information; Software as a service (SAAS) services featuring software for collecting, tracking, and distributing actionable business intelligence to enhance profitability and for creating business reports from the same; Software as a service (SAAS) services featuring software for viewing live and recorded security video and image files; Software as a service (SAAS) services featuring software for compiling and storing video footage from security systems, for allowing video playback and analysis of stored video footage, for compiling, analyzing and storing data collected from security events, and for tracking metrics and creating reports from the same; Software as a service (SAAS) services featuring software for identifying individuals using biometric data; Software as a service (SAAS) services featuring software for matching video and surveillance footage to known biometric data; Software as a service (SAAS) services featuring software for facial recognition; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for identifying individuals using biometric data, for matching video and surveillance footage to known biometric data and for facial recognition; Software as a service (SAAS) services featuring software for monitoring, tracking, managing, and preventing theft of products and for creating reports from the same; Design and technical implementation of computer hardware and software systems used for biometric identification security and surveillance systems; Installation, repair, maintenance and updates of computer software; Installation, maintenance and repair of security, facial recognition, and surveillance software systems; Technical support services, namely, diagnosing computer hardware and software problems; Technical support, namely, monitoring technological functions of computer network systems; Provision of information, advice and consultancy in the fields of biometric identification data and analytics, facial recognition, and face matching for computer security and surveillance systems; Providing technical support, namely providing technical advice in operating and diagnosing hardware and software problems with hardware systems, computer hardware, biometric identification systems, security systems, surveillance systems, and hardware systems for controlling theft alarms, sound alarms and security alarms; Provision of information, advice and consultancy in the fields of biometric technology being the use of biometric identification data and analytics for facial recognition and face matching for in store inventory and personal security and surveillance systems | ACTIVE | — |
| 045 | Monitoring physical security systems for others in the nature of providing surveillance services related to physical safety of persons and security of tangible property through the use of collecting, managing, and monitoring of biometric identification data; Control of personal and building security systems for others, namely, collecting, managing, and monitoring facilities via remote monitoring systems; Surveillance services; Surveillance services relating to the security of tangible property; Analyzing data in computer databases for criminal activity; Monitoring of security alarm systems; Security threat analysis for protecting personal and business property; Consulting services in the field of personal and building security systems; Forensic analysis of surveillance video for fraud and theft prevention purposes; Technical consulting services in the field of physical security screening for businesses; Provision of information, advice and consultancy in relation to physical security services for the protection of property and individuals; Provision of information, advice and consultancy in the field of physical security for the prevention of theft through the use of facial recognition using biometric software technology; Providing a database containing biometric identification data used for physical security and surveillance purposes | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by FaceFirst, Inc.
- Other trademarks owned by FaceFirst, Inc.
- Other trademarks in Class 009
- Other trademarks in Class 037
- Other trademarks in Class 042
- Other trademarks in Class 045
- Similar marks named FACEFIRST
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Oct 6, 2026 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Oct 6, 2026 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Sep 30, 2026 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Sep 8, 2026 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Sep 8, 2026 | GNEN | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | — |
| Sep 8, 2026 | XAEC | EXAMINER'S AMENDMENT ENTERED | — |
| Sep 8, 2026 | GNEA | EXAMINERS AMENDMENT E-MAILED | — |
| Sep 8, 2026 | CNEA | EXAMINERS AMENDMENT -WRITTEN | — |
| Aug 5, 2026 | ZZZX | PREVIOUS ALLOWANCE COUNT WITHDRAWN | — |
| Aug 4, 2026 | PBCR | WITHDRAWN FROM PUB - OG REVIEW QUERY | — |
| Jul 11, 2026 | GNEN | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED | — |
| Jul 11, 2026 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Jul 11, 2026 | XAEC | EXAMINER'S AMENDMENT ENTERED | — |
| Jul 11, 2026 | GNEA | EXAMINERS AMENDMENT E-MAILED | — |
| Jul 11, 2026 | CNEA | EXAMINERS AMENDMENT -WRITTEN | — |
| Jun 30, 2026 | XELG | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED | — |
| Jun 30, 2026 | XELR | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED | — |
| Mar 31, 2026 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 31, 2026 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 31, 2026 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Mar 30, 2026 | DOCK | ASSIGNED TO EXAMINER | — |
| Feb 12, 2026 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Nov 25, 2025 | MAFR | APPLICATION FILING RECEIPT MAILED | — |
| Nov 25, 2025 | NWAP | NEW APPLICATION ENTERED | — |