USPTO serial 99594668
WE ARE WHAT HAPPENS
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- —
- Examiner
- RIEPEL, CHRISTINA MAXINE
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 686 means your mark is published in the USPTO Official Gazette and in the 30-day opposition period. If no opposition is filed, prosecution typically continues toward registration or a Notice of Allowance. Monitor the opposition window. After it closes, watch for Notice of Allowance (intent-to-use) or registration (use-based).
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Owner
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Alexander C. Kaczmarek
Alexander C. Kaczmarek Harter Secrest & Emery LLP50 Fountain PlazaSuite 1000Buffalo, NY 14202Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Analyzing and compiling business data; Analyzing and compiling business data for determining and measuring consumer purchase behavior trends; Statistical evaluations of marketing data; Analysis of market research data and statistics; Analyzing and compiling data for measuring the performance of advertising campaigns; Business research services, namely, providing analysis of retail data on specific business locations; Marketing consulting; Market segmentation consultation; Consumer strategy business consulting in the fields of marketing, sales, operation, and product design particularly specializing in the use of analytic models for the understanding and predicting of consumer, business, and retail market trends and actions | ACTIVE | Jan 14, 2026 |
| 038 | Transmission and delivery of consumer purchase data via the internet; Data streaming | ACTIVE | — |
| 042 | Application service provider (ASP) featuring software for use in market research data analytics; Software as a service (SAAS) services featuring software for market research data analytics; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for market research data analytics; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for generating marketing analysis reports | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Other trademarks owned by Affinity Solutions, Inc.
- Other trademarks owned by Affinity Solutions, Inc.
- Other trademarks in Class 035
- Other trademarks in Class 038
- Other trademarks in Class 042
- Similar marks named WE ARE WHAT HAPPENS
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Sep 15, 2026 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Sep 15, 2026 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Sep 9, 2026 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Aug 17, 2026 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Aug 17, 2026 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Aug 17, 2026 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Aug 17, 2026 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Aug 14, 2026 | XELG | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED | — |
| Aug 14, 2026 | XELR | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED | — |
| May 14, 2026 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| May 14, 2026 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| May 14, 2026 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| May 12, 2026 | DOCK | ASSIGNED TO EXAMINER | — |
| Jan 14, 2026 | MAFR | APPLICATION FILING RECEIPT MAILED | — |
| Jan 14, 2026 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Jan 14, 2026 | NWAP | NEW APPLICATION ENTERED | — |