USPTO serial 99687103
GOODWAY
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- —
- Examiner
- CLYBURN, CARLA DIONNE
- Law office
- PUBLICATION AND ISSUE SECTION
What this means
Status 686 means your mark is published in the USPTO Official Gazette and in the 30-day opposition period. If no opposition is filed, prosecution typically continues toward registration or a Notice of Allowance. Monitor the opposition window. After it closes, watch for Notice of Allowance (intent-to-use) or registration (use-based).
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Owner
New York, NY, US
New York, NY, US
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
SHANNON MARIE MCKEON
SHANNON MARIE MCKEON DYKEMA GOSSETT PLLC1301 K Street, N.W., Suite 1100Washington, DC 20005United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Advertising and marketing consultancy; consulting services in the field of internet marketing; development of marketing strategies and concepts; on-line advertising and marketing services; on-line customer-based social media brand marketing services; dissemination of advertising for others via an on-line communications network on the internet; planning, development, maintenance, tracking and reporting of online marketing activities for third parties; multi-level marketing services; advertising and marketing services, namely, promoting the goods and services of others; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; pay per click (PPC) advertising management services; pay per click advertising; providing marketing consulting in the field of social media; business reputation management and improvement services; business consulting services in the field of digital media purchase optimization; conducting digital media advertising audits by use of proprietary algorithms which evaluate advertising profitability, viewability of advertisements, rate of advertisement conversion, and detection of fraudulent advertising; business management and consulting services in the field of web-based advertising and marketing services; media buying business advice, namely, advising clients on how to secure the greatest value, viewability and realization in digital media purchasing decisions; preparation and realization of media and advertising plans and concepts; statistical evaluations of marketing and advertising data; tracking and monitoring online digital advertising profitability for others for business purposes; Advertising services, namely, cost-per-action on-line advertising; Advertising and publicity services, namely, development, creation and production of advertising content; promoting the goods, services, brand identity, commercial information and news of third parties through audio, video, digital and on-line medium; preparing advertisements for others, namely, preparing video advertising and promotional videos for commercial use via the internet and television, mobile communication, digital cable and video-on-demand or downloads; advertising services related to tracking and analyzing the effectiveness of online, mobile, and multi-media advertising marketing, promotional and advertising services provided by mobile telephone connections; providing television advertising for others; advertisement and publicity services by television and connected television; online advertising and promotional services; advertising consultation | ACTIVE | — |
| 042 | Website design consultancy; computer website design; website design and development for others | ACTIVE | — |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Sep 22, 2026 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED | — |
| Sep 22, 2026 | PUBO | PUBLISHED FOR OPPOSITION | Your mark was published in the USPTO Official Gazette for a 30-day opposition window. During that period, third parties who believe they would be harmed can file an opposition. If no opposition is filed, prosecution usually continues toward registration or a Notice of Allowance. |
| Sep 16, 2026 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED | — |
| Aug 24, 2026 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER | — |
| Aug 24, 2026 | TEME | TEAS/EMAIL CORRESPONDENCE ENTERED | — |
| Aug 24, 2026 | CRFA | CORRESPONDENCE RECEIVED IN LAW OFFICE | — |
| Aug 24, 2026 | TROA | TEAS RESPONSE TO OFFICE ACTION RECEIVED | This event means the applicant filed a response to a USPTO Office Action — typically arguments, amendments, or evidence addressing the examiner's objections. The USPTO will review the response and either allow the mark to proceed or issue another action. |
| Jul 18, 2026 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jul 18, 2026 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jul 18, 2026 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Jul 18, 2026 | DOCK | ASSIGNED TO EXAMINER | — |
| Jul 17, 2026 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Mar 16, 2026 | TAEA | TEAS AMENDMENT ENTERED BEFORE ATTORNEY ASSIGNED | — |
| Mar 16, 2026 | PARI | TEAS VOLUNTARY AMENDMENT RECEIVED | — |
| Mar 6, 2026 | MAFR | APPLICATION FILING RECEIPT MAILED | — |
| Mar 6, 2026 | NWAP | NEW APPLICATION ENTERED | — |