USPTO serial 99696469
FAIRNESS PHYSICS
Status 686
- Filing date
- Mar 11, 2026
- Status date
- Aug 4, 2026
- Registration date
- —
- Examiner
- MORENO, PAUL A
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What this means
This page summarizes the public USPTO record for this serial number, including owners, goods and services, and prosecution history.
Owner
StarLane Enterprises, LLC
Chapel Hill, NC, US
StarLane Enterprises, LLC
Chapel Hill, NC, US
Goods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Advertising and marketing services in the field of digital media distribution infrastructure featuring non-auction-based, deterministic rotation of advertising and content placements within standardized digital media containers; business management services in the field of centralized orchestration and administration of advertising placements and sponsorship placements using rule-based equitable rotation across multiple geographic markets; providing an online marketplace for buyers and sellers of advertising inventory featuring transparent, auditable placement rotation; business administration of programmatic advertising placement within a multi-tenant digital media distribution network using deterministic allocation rules; media buying consultation services, namely, advising advertisers on non-auction-based placement rotation within digital media distribution networks; providing business data analytics relating to advertising placement equity, rotation cycle performance, and exposure distribution across geographic markets; providing competitive analysis services, namely, benchmarking advertising placement fairness and rotation equity across digital media distribution networks; promotion services, namely, promoting the goods and services of others through transparent, rule-based advertising placement systems with published allocation criteria | ACTIVE | — |
| 042 | Software as a service (SaaS) featuring software for managing and rotating advertising and content placements across standardized digital media containers using configurable, deterministic rotation rules, including rotation scheduling, verification status tracking, sponsorship disclosure enforcement, and performance analytics; platform as a service (PaaS) featuring computer software platforms for integrating third-party publishers, advertisers, sponsors, and creators into a standardized digital media container infrastructure with equitable placement rotation; providing temporary use of on-line non-downloadable software for analytics and reporting relating to placement delivery, rotation performance, and distribution outcomes; providing temporary use of on-line non-downloadable software for deterministic scheduling and equitable rotation of advertising and content placements within standardized digital media containers across geographic distribution networks; providing temporary use of on-line non-downloadable software for verification and auditing of placement rotation compliance and delivery outcomes; providing temporary use of on-line non-downloadable software for real-time monitoring and visualization of advertising container rotation status, occupancy rates, and equitable distribution compliance across multiple geographic markets | ACTIVE | — |
Prosecution history
| Date | Code | Event |
|---|---|---|
| Aug 4, 2026 | NPUB | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Aug 4, 2026 | PUBO | PUBLISHED FOR OPPOSITION |
| Jul 29, 2026 | NONP | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Jul 6, 2026 | CNSA | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Jul 6, 2026 | GNEN | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Jul 6, 2026 | XAEC | EXAMINER'S AMENDMENT ENTERED |
| Jul 6, 2026 | GNEA | EXAMINERS AMENDMENT E-MAILED |
| Jul 6, 2026 | CNEA | EXAMINERS AMENDMENT -WRITTEN |
| Jun 23, 2026 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Jun 23, 2026 | GNRT | NON-FINAL ACTION E-MAILED |
| Jun 23, 2026 | CNRT | NON-FINAL ACTION WRITTEN |
| Jun 11, 2026 | DOCK | ASSIGNED TO EXAMINER |
| Mar 11, 2026 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Mar 11, 2026 | MAFR | APPLICATION FILING RECEIPT MAILED |
| Mar 11, 2026 | NWAP | NEW APPLICATION ENTERED |