USPTO serial 99732625
U*F1RST
Reviewed by CopyMark Law Group
- Filing date
- Status date
- Registration date
- —
- Examiner
- COHEN, ROBERT ANDREW
- Law office
- TMEG LAW OFFICE 103
What this means
The USPTO has issued an Office Action on this application. A response is typically required before the deadline, or the application can be abandoned.
Deadline: November 17, 2026
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If you own this trademark, we can monitor new filings and help with USPTO deadlines. If you do not, we can file a new U.S. application.
Office Action issues
The examiner has identified that you need to address a likelihood of confusion refusal regarding an existing registered mark and clarify the wording of certain services in Class 44.
Section 2(d): Likelihood of Confusion
Cited marks: 88536202
Owner
Attorney of record
The USPTO lists this attorney as the applicant's representative for correspondence on this application.
Timothy K. Kroninger
Timothy K. Kroninger Varnum LLP480 Pierce St., Suite 300Birmingham, MI 48009United StatesGoods and services
| Class | Description | Status | First use |
|---|---|---|---|
| 035 | Providing employment counseling services; Providing employment counseling information on how to successfully transition jobs; Career placement; Career placement consulting services; Career planning services; Human resources consultancy; Providing on-line referrals in the field of career counseling; Consulting services in the field of human resources development, namely, for the promotion of employee retention, career growth, and increased productivity for employees and employers; Promoting public awareness of the need for health, wellness, and nutritional changes in the workplace to increase productivity; Providing on-line referrals in the field of substance abuse and chemical dependency treatment; Human resources consultation in the field of first responder workplace issues; Employment counseling in the field(s) of first responder career transition, job search, job loss, job promotion, and job placement; Career advancement consulting services in the field of first responder career transition, job promotion, and workforce development | ACTIVE | Oct 1, 2022 |
| 041 | Education services, namely, providing classes, seminars, and workshops in the field of health, wellness, nutrition, and professional and personal growth and development; Arranging and conducting of seminars and workshops in the field of health, wellness, and nutrition; Business training in the field of health and wellness to improve professional and personal growth; Personal fitness training services; Conducting fitness classes; Counseling services in the field of physical fitness; Physical fitness training of individuals and groups; Providing personal training and physical fitness consultation to corporate clients to help their employees make physical fitness, strength, conditioning, and exercise alterations in their daily living; Conducting fitness classes as part of an employee wellness program; Providing training in the field of nutrition as part of a wellness program; Providing group coaching in the field of health and wellness for first responder productivity and personal development | ACTIVE | Oct 1, 2022 |
| 044 | Behavioral health services; Counseling services in the fields of health, nutrition and lifestyle wellness; Providing wellness services, namely, personal assessments, personalized routines, maintenance schedules, and counseling; Health care consulting in the field of fitness evaluation and mental health evaluation; Health care services, namely, managed behavioral healthcare programs; Health care services offered through a network of health care providers on a contract basis; Providing information about health, wellness and nutrition via a website; Psychotherapy and psychotherapy counseling for children and adults in individual and family sessions; Consulting services in the field of mental health and wellness; Health counseling; Counseling in the field of mental health and wellness; Nutrition counseling; Mental health services; Clinical mental health counseling services; Mental health therapy services; Psychiatric testing; Medical evaluation of mental health conditions and substance abuse disorders; Medical treatment of mental health conditions and substance abuse disorders; Substance abuse treatment services; Rehabilitation for substance abuse patients; Addiction treatment services; Energy healing services, namely, stress management and stress reduction counseling for individuals to enhance their lives; Psychological assessment services; Psychotherapy services; Consulting in the field of health and wellness to bring about personal happiness; Providing mental health and wellness information; Providing a web site featuring information in the field of mental health and wellness; Health care consulting in the field of occupational health and wellness for first responders and their families; Providing information in the fields of health and wellness in the field of childcare, eldercare, legal proceedings, and financial work-life issues via a website; Psychological counseling in the field of job loss and career transition | ACTIVE | Oct 1, 2022 |
| 045 | Security threat analysis for the physical safety of individuals; Security threat analysis for protecting personal safety; Consultation services in the field of the safety needs of commercial and industrial companies; Consulting in the field of workplace safety; Information in the field of workplace safety; Providing a website featuring information about how to deal with and process personal emotions; Providing emotional counseling and emotional support services for first responders, their families, and members of contracting organizations; Organizing and conducting support groups in the field of first responder wellness, personal emotional support, and family health | ACTIVE | Oct 1, 2022 |
Related trademarks
CopyMark links this record to cited §2(d) serials, the owner's other marks, Nice classes, similar mark names, and recently changed USPTO applications.
- Cited under §2(d): 88536202
- Other trademarks owned by Ulliance, Inc.
- Other trademarks in Class 035
- Other trademarks in Class 041
- Other trademarks in Class 044
- Other trademarks in Class 045
- Similar marks named U*F1RST
- Prosecution event GNRN explained
- Recently changed USPTO trademarks
- Recently filed trademarks
- Browse all trademark records
Prosecution history
| Date | Code | Event | What it means |
|---|---|---|---|
| Aug 17, 2026 | GNRN | NOTIFICATION OF NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 17, 2026 | GNRT | NON-FINAL ACTION E-MAILED | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 17, 2026 | CNRT | NON-FINAL ACTION WRITTEN | A non-final Office Action means the USPTO examining attorney has raised at least one issue with your trademark application but has not made a final decision. You usually have three months to respond with arguments, amendments, or evidence. Missing the deadline can abandon the application. |
| Aug 9, 2026 | DOCK | ASSIGNED TO EXAMINER | — |
| Aug 6, 2026 | NWOS | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED | — |
| Mar 30, 2026 | MAFR | APPLICATION FILING RECEIPT MAILED | — |
| Mar 30, 2026 | NWAP | NEW APPLICATION ENTERED | — |